{
  "company": {
    "name": "Petabolix",
    "website": "https://petabolix.com/",
    "record": "https://startuphistory.org/c/petabolix.com"
  },
  "status": null,
  "history_since": "2020-06-01T17:48:11.000Z",
  "baseline": {
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    "headline": "Personalized Pet Nutrition",
    "description": "The most comprehensive source of pet food and nutritional guidance in the market.",
    "evidence": "https://web.archive.org/web/20200601174811/https://www.petabolix.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-03-01T23:04:02.000Z",
      "variants": [
        {
          "headline": "Personalized Pet Nutrition",
          "subhead": "The most comprehensive source of pet food and nutritional guidance in the market.",
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          "evidence": "https://web.archive.org/web/20200601174811/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Personalized Pet Nutrition",
          "subhead": "The most comprehensive source of pet food and nutritional guidance in the market.",
          "observed_at": "2020-07-12T03:29:51.000Z",
          "evidence": "https://web.archive.org/web/20200712032951/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Personalized Pet Nutrition",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2021-03-01T23:04:02.000Z",
          "evidence": "https://web.archive.org/web/20210301230402/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Personalized Pet Nutrition",
      "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
      "from": "2020-06-01T17:48:11.000Z",
      "to": "2021-03-01T23:04:02.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210301230402/https://www.petabolix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-06-01T17:48:11.000Z",
          "to": "2021-03-01T23:04:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-25T01:13:32.000Z",
      "variants": [
        {
          "headline": "Every dog is different...",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2022-03-22T21:15:38.000Z",
          "evidence": "https://web.archive.org/web/20220322211538/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Every dog is different...",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2022-12-01T03:55:54.000Z",
          "evidence": "https://web.archive.org/web/20221201035554/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Every dog is different...",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2023-09-04T19:39:47.000Z",
          "evidence": "https://web.archive.org/web/20230904193947/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Every dog is different...",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2024-02-23T21:25:02.000Z",
          "evidence": "https://web.archive.org/web/20240223212502/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Every dog is different...",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2024-09-05T16:01:53.000Z",
          "evidence": "https://web.archive.org/web/20240905160153/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Every dog is different.",
          "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
          "observed_at": "2025-01-25T01:13:32.000Z",
          "evidence": "https://web.archive.org/web/20250125011332/https://www.petabolix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Every dog is different.",
      "subhead": "Petabolix provides personalize pet nutrition for dog parents and animal professionals, guiding optimal nutrition for the life of our pets.",
      "from": "2022-03-22T21:15:38.000Z",
      "to": "2025-01-25T01:13:32.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20250125011332/https://www.petabolix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-03-22T21:15:38.000Z",
          "to": "2025-01-25T01:13:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "Petabolix | Optimize Your Dog's Diet Today",
          "subhead": "Petabolix offers personalized pet nutrition tools and expert guidance to help pet owners optimize their dog's diet based on breed, age, and health needs.",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://www.petabolix.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Petabolix | Optimize Your Dog's Diet Today",
      "subhead": "Petabolix offers personalized pet nutrition tools and expert guidance to help pet owners optimize their dog's diet based on breed, age, and health needs.",
      "from": "2026-11-06T20:00:45.696Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 1,
      "evidence": "https://www.petabolix.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:00:45.696Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ce05a335efc31de33ce3261d0cf7d730baa66508cf12f4dd15927a57c07c9534:b0a89ac984f6c4e38ffcad941a755ea4ab6a72b3cbd8d4f606b818401a3080ba:headline:4e440d5a06896c41",
      "before_evidence": "https://web.archive.org/web/20210301230402/https://www.petabolix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Personalized Pet Nutrition” to “Every dog is different...”.",
      "between": {
        "from": "2021-03-01T23:04:02.000Z",
        "to": "2022-03-22T21:15:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20220322211538/https://www.petabolix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Petabolix updates homepage messaging",
    "summary": "Petabolix changed its homepage headline wording, suggesting a shift in how it presents its offering. The new headline emphasizes that every dog is different.",
    "points": [
      {
        "text": "Between March 2021 and March 2022, Petabolix changed its homepage headline from “Personalized Pet Nutrition” to “Every dog is different...”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between March 2021 and March 2022, the new headline suggests Petabolix may be emphasizing individual differences between dogs in its messaging.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:29:27.643Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Petabolix” company record, https://startuphistory.org/c/petabolix.com"
}