{
  "company": {
    "name": "Performetry",
    "website": "https://performetry.ai/",
    "record": "https://startuphistory.org/c/performetry.ai"
  },
  "status": null,
  "history_since": "2022-02-12T09:30:32.000Z",
  "baseline": {
    "snapshot_id": "4910060b3bab37354856d0cfa721e017477655d4a12f70fc1c4136d88ad8eaad",
    "observed_at": "2022-02-12T09:30:32.000Z",
    "headline": "Lead your company effectively with data",
    "description": "Lead your company effectively with data. Gain real-time insight into people’s true sentiment, productivity and the key drivers of attrition",
    "evidence": "https://web.archive.org/web/20220212093032/https://performetry.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2022-08-17T13:56:53.000Z",
      "variants": [
        {
          "headline": "Lead your company effectively with data",
          "subhead": "Lead your company effectively with data. Gain real-time insight into people’s true sentiment, productivity and the key drivers of attrition",
          "observed_at": "2022-02-12T09:30:32.000Z",
          "evidence": "https://web.archive.org/web/20220212093032/https://performetry.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lead your company effectively with data",
          "subhead": "Lead your company effectively with data. Gain real-time insight into people’s true sentiment, productivity and the key drivers of attrition",
          "observed_at": "2022-08-17T13:56:53.000Z",
          "evidence": "https://web.archive.org/web/20220817135653/https://performetry.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lead your company effectively with data",
      "subhead": "Lead your company effectively with data. Gain real-time insight into people’s true sentiment, productivity and the key drivers of attrition",
      "from": "2022-02-12T09:30:32.000Z",
      "to": "2022-08-17T13:56:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220817135653/https://performetry.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-02-12T09:30:32.000Z",
          "to": "2022-08-17T13:56:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-30T01:56:20.000Z",
      "variants": [
        {
          "headline": "Turn people data from work tools into action",
          "subhead": "Unlock the full potential of your workforce with advanced People Analytics and state-of-the-art AI technology. Imagine Google Analytics for HR",
          "observed_at": "2023-09-30T01:56:20.000Z",
          "evidence": "https://web.archive.org/web/20230930015620/https://performetry.ai:443/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn people data from work tools into action",
      "subhead": "Unlock the full potential of your workforce with advanced People Analytics and state-of-the-art AI technology. Imagine Google Analytics for HR",
      "from": "2023-09-30T01:56:20.000Z",
      "to": "2023-09-30T01:56:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230930015620/https://performetry.ai:443/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-30T01:56:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-15T01:15:57.000Z",
      "variants": [
        {
          "headline": "AI Analytical Assistant for Strategic Company Management",
          "subhead": "People + Revenue analytics solution for CROs, CHROs, CFOs, CEOs and VPs in large and mid-sized companies",
          "observed_at": "2024-02-23T21:25:06.000Z",
          "evidence": "https://web.archive.org/web/20240223212506/https://performetry.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI for Strategic Company Management and Data Monetization",
          "subhead": "People + Revenue analytics solution for CROs, CHROs, CFOs, CEOs and VPs in large and mid-sized companies",
          "observed_at": "2024-12-31T20:52:08.000Z",
          "evidence": "https://web.archive.org/web/20241231205208/https://performetry.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI for Strategic Company Management and Data Monetization",
          "subhead": "People + Revenue analytics solution for CROs, CHROs, CFOs, CEOs and VPs in large and mid-sized companies",
          "observed_at": "2025-09-09T06:02:53.000Z",
          "evidence": "https://web.archive.org/web/20250909060253/https://performetry.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI for Strategic Company Management and Data Monetization",
          "subhead": "People + Revenue analytics solution for CROs, CHROs, CFOs, CEOs and VPs in large and mid-sized companies",
          "observed_at": "2026-01-15T01:15:57.000Z",
          "evidence": "https://web.archive.org/web/20260115011557/https://performetry.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI for Strategic Company Management and Data Monetization",
      "subhead": "People + Revenue analytics solution for CROs, CHROs, CFOs, CEOs and VPs in large and mid-sized companies",
      "from": "2024-02-23T21:25:06.000Z",
      "to": "2026-01-15T01:15:57.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260115011557/https://performetry.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-23T21:25:06.000Z",
          "to": "2026-01-15T01:15:57.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-63b7fdc0a760829f12b31fd31edf37ae0c1a5cdc1625332b844766e77e9daea2:96be78feecb7b18e3b42993a951027a3d49595a20f2dd79bb6f3276128442c96:headline:6a8335a971ccda2a",
      "before_evidence": "https://web.archive.org/web/20220817135653/https://performetry.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lead your company effectively with data” to “Turn people data from work tools into action”.",
      "between": {
        "from": "2022-08-17T13:56:53.000Z",
        "to": "2023-09-30T01:56:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230930015620/https://performetry.ai:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-63b7fdc0a760829f12b31fd31edf37ae0c1a5cdc1625332b844766e77e9daea2:96be78feecb7b18e3b42993a951027a3d49595a20f2dd79bb6f3276128442c96:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220817135653/https://performetry.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-08-17T13:56:53.000Z",
        "to": "2023-09-30T01:56:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230930015620/https://performetry.ai:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-63b7fdc0a760829f12b31fd31edf37ae0c1a5cdc1625332b844766e77e9daea2:96be78feecb7b18e3b42993a951027a3d49595a20f2dd79bb6f3276128442c96:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220817135653/https://performetry.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-08-17T13:56:53.000Z",
        "to": "2023-09-30T01:56:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230930015620/https://performetry.ai:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-96be78feecb7b18e3b42993a951027a3d49595a20f2dd79bb6f3276128442c96:45bfc422ecfcfab2bc5ae35de6af18943f380fb0bdd6c383e05c85d2b0b25072:headline:031cbd6f2ae4199b",
      "before_evidence": "https://web.archive.org/web/20230930015620/https://performetry.ai:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn people data from work tools into action” to “AI Analytical Assistant for Strategic Company Management”.",
      "between": {
        "from": "2023-09-30T01:56:20.000Z",
        "to": "2024-02-23T21:25:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223212506/https://performetry.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-6c4483d805bc53fed18ff77835df43bc3bf67e8d1ec7a54f39244c108f931f5a:a2f9e721d3653ced586a7957ccb04276f27eda9043c96f13c18385e3601d7718:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20241231205208/https://performetry.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-12-31T20:52:08.000Z",
        "to": "2025-09-09T06:02:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250909060253/https://performetry.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Performetry” company record, https://startuphistory.org/c/performetry.ai"
}