{
  "company": {
    "name": "Performance Livestock Analytics",
    "website": "https://performancelivestockanalytics.com/",
    "record": "https://startuphistory.org/c/performancelivestockanalytics.com"
  },
  "status": {
    "kind": "acquired",
    "label": "Acquired",
    "summary": "Its homepage now says “Zoetis Acquires Performance Livestock Analytics”.",
    "seen": {
      "between": {
        "from": "2019-02-07T00:51:09.000Z",
        "to": "2020-07-21T01:08:42.000Z"
      }
    }
  },
  "history_since": "2016-10-26T14:52:10.000Z",
  "baseline": {
    "snapshot_id": "7a215c73c616d6a25d949644b38e1317e143202b5cb4b0f4d7367cb62320b75e",
    "observed_at": "2016-10-26T14:52:10.000Z",
    "headline": "My Site - Home",
    "description": "Advisory tools for livestock and cattle producers as they look to track crush and profit analytics on their operations.",
    "evidence": "https://web.archive.org/web/20161026145210/http://www.performancelivestockanalytics.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-10-26T14:52:10.000Z",
      "variants": [
        {
          "headline": "My Site - Home",
          "subhead": "Advisory tools for livestock and cattle producers as they look to track crush and profit analytics on their operations.",
          "observed_at": "2016-10-26T14:52:10.000Z",
          "evidence": "https://web.archive.org/web/20161026145210/http://www.performancelivestockanalytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "My Site - Home",
      "subhead": "Advisory tools for livestock and cattle producers as they look to track crush and profit analytics on their operations.",
      "from": "2016-10-26T14:52:10.000Z",
      "to": "2016-10-26T14:52:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161026145210/http://www.performancelivestockanalytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-26T14:52:10.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-31f2e04fbfd856d8ea1010ecc7b2a9692c258ebdeb15130addd36c0f38341d2b:fbe4a5889fa047f32a606fa1f5c74068f38ad480fc2d282133d4e03ffb3eceb0:acquired:5eb1522aba9feff3",
      "before_evidence": "https://web.archive.org/web/20190207005109/http://www.performancelivestockanalytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "acquired",
      "label": "Acquired",
      "summary": "Its homepage now says “Zoetis Acquires Performance Livestock Analytics”.",
      "between": {
        "from": "2019-02-07T00:51:09.000Z",
        "to": "2020-07-21T01:08:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20200721010842/https://www.performancelivestockanalytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/acquired"
    },
    {
      "n": 2,
      "id": "page-fbe4a5889fa047f32a606fa1f5c74068f38ad480fc2d282133d4e03ffb3eceb0:868fa629b17b226a7409a4ed42ba53b32723fae9921d83111e2cb71b27144673:headline:cc01d3c7ef0e16d2",
      "before_evidence": "https://web.archive.org/web/20200721010842/https://www.performancelivestockanalytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Zoetis Acquires Performance Livestock Analytics” to “Easy-to-Use Cattle Management Software”.",
      "between": {
        "from": "2020-07-21T01:08:42.000Z",
        "to": "2021-08-01T13:39:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210801133941/https://www.performancelivestockanalytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-868fa629b17b226a7409a4ed42ba53b32723fae9921d83111e2cb71b27144673:385f3603a41e1c83bafb4f092916ee3bc7b13ac7b8588245d8097fe8dbf5a643:headline:f0c2d0fe9a96f1d1",
      "before_evidence": "https://web.archive.org/web/20210801133941/https://www.performancelivestockanalytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Easy-to-Use Cattle Management Software” to “STRENGTHEN YOUR CATTLE OPERATION WITH THE POWER OF DATA”.",
      "between": {
        "from": "2021-08-01T13:39:41.000Z",
        "to": "2023-01-02T16:18:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102161803/https://performancelivestockanalytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-852a62d50b77f0cd91172137099e9c811b8c0266d4d93b01ef41f1b3c75287ef:d01c30404f83bfd8ac4502e18715aee8d9eaf4306d81dc46a435a4d8ebe20ce0:headline:26e62db9e26d9c13",
      "before_evidence": "https://web.archive.org/web/20250714114829/https://www.performancelivestockanalytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “STRENGTHEN YOUR CATTLE OPERATION WITH THE POWER OF DATA” to “YOUR CATTLE RECORDS ARE A MESS. WE CAN FIX THEM.”.",
      "between": {
        "from": "2025-07-14T11:48:29.000Z",
        "to": "2026-09-14T22:13:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260914221320/https://www.performancelivestockanalytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Performance Livestock Analytics” company record, https://startuphistory.org/c/performancelivestockanalytics.com"
}