{
  "company": {
    "name": "People Clerk",
    "website": "https://peopleclerk.com/",
    "record": "https://startuphistory.org/c/peopleclerk.com"
  },
  "status": null,
  "history_since": "2020-07-18T17:05:17.000Z",
  "baseline": {
    "snapshot_id": "f05b9201661d01f53ef1a6f6699720ae8d6c0b7c1d77946cee881aac75a967a0",
    "observed_at": "2020-07-18T17:05:17.000Z",
    "headline": "People Clerk | Small Claims Court Made Easy",
    "description": "People Clerk has your back throughout the California Small Claims Court process.",
    "evidence": "https://web.archive.org/web/20200718170517/https://www.peopleclerk.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-17T10:04:34.000Z",
      "variants": [
        {
          "headline": "People Clerk | Small Claims Court Made Easy",
          "subhead": "People Clerk has your back throughout the California Small Claims Court process.",
          "observed_at": "2020-07-18T17:05:17.000Z",
          "evidence": "https://web.archive.org/web/20200718170517/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "People Clerk | Your Small Claims Assistant",
          "subhead": "People Clerk has your back throughout the California Small Claims Court process.",
          "observed_at": "2021-01-17T10:04:34.000Z",
          "evidence": "https://web.archive.org/web/20210117100434/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "People Clerk | Your Small Claims Assistant",
      "subhead": "People Clerk has your back throughout the California Small Claims Court process.",
      "from": "2020-07-18T17:05:17.000Z",
      "to": "2021-01-17T10:04:34.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210117100434/https://www.peopleclerk.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-18T17:05:17.000Z",
          "to": "2021-01-17T10:04:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "We have your back with California Small Claims",
          "subhead": "People Clerk has your back throughout the California Small Claims Court process.",
          "observed_at": "2021-07-30T01:16:07.000Z",
          "evidence": "https://web.archive.org/web/20210730011607/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We have your back with California Small Claims",
          "subhead": "People Clerk has your back throughout the California Small Claims Court process.",
          "observed_at": "2022-01-19T07:56:17.000Z",
          "evidence": "https://web.archive.org/web/20220119075617/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We have your back with Small Claims Court",
          "subhead": "People Clerk has your back throughout the California Small Claims Court process.",
          "observed_at": "2022-07-10T06:52:53.000Z",
          "evidence": "https://web.archive.org/web/20220710065253/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We have your back with Small Claims Court",
          "subhead": "People Clerk has your back throughout the Small Claims Court process.",
          "observed_at": "2023-01-08T03:04:19.000Z",
          "evidence": "https://web.archive.org/web/20230108030419/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We have your back with Small Claims Court",
          "subhead": "People Clerk empowers individuals and small businesses to navigate small legal disputes on their own. We give you the tools to write & send a legal letter or escalate your dispute to small claims cour",
          "observed_at": "2023-08-07T19:06:44.000Z",
          "evidence": "https://web.archive.org/web/20230807190644/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We have your back with Small Claims Court",
          "subhead": "People Clerk empowers individuals and small businesses to navigate small legal disputes on their own. We give you the tools to write & send a legal letter or escalate your dispute to small claims cour",
          "observed_at": "2024-01-16T16:26:10.000Z",
          "evidence": "https://web.archive.org/web/20240116162610/https://www.peopleclerk.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We have your back with Small Claims Court",
          "subhead": "People Clerk empowers individuals and small businesses to navigate small legal disputes on their own. We give you the tools to write & send a legal letter or escalate your dispute to small claims cour",
          "observed_at": "2024-07-16T15:06:31.000Z",
          "evidence": "https://web.archive.org/web/20240716150631/https://www.peopleclerk.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Law Firm Partner for Demand Letters, Small Claims Court, and Evictions",
          "subhead": "We help you with demand letters, small claims court, and evictions.",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://justicedirect.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your Law Firm Partner for Demand Letters, Small Claims Court, and Evictions",
      "subhead": "We help you with demand letters, small claims court, and evictions.",
      "from": "2021-07-30T01:16:07.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 8,
      "evidence": "https://justicedirect.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2021-07-30T01:16:07.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f05b9201661d01f53ef1a6f6699720ae8d6c0b7c1d77946cee881aac75a967a0:d537d2f22d2ac4cf2193f6910c21f1ab0137a057d9ad65687cc7344496ea610d:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200718170517/https://www.peopleclerk.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-07-18T17:05:17.000Z",
        "to": "2021-01-17T10:04:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20210117100434/https://www.peopleclerk.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-e46e0e03d88044fe9259274f37ddccefd69fd1d1d864fe6426bcc4f6a9ff66c4:43a6ce82cafb2376b9726228275fb3ce91ef28f06920660090681e7c272c28ca:logos:c0362990ed2f850b",
      "before_evidence": "https://web.archive.org/web/20240116162610/https://www.peopleclerk.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: topHeroImage, Yahoo, Engadget and thomson reuters.",
      "between": {
        "from": "2024-01-16T16:26:10.000Z",
        "to": "2024-07-16T15:06:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716150631/https://www.peopleclerk.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-43a6ce82cafb2376b9726228275fb3ce91ef28f06920660090681e7c272c28ca:a4334395579b123be560f2c09d1c4295c524b705988e7f4b197ea9e13683b22e:headline:8c2960c3765e0a93",
      "before_evidence": "https://web.archive.org/web/20240716150631/https://www.peopleclerk.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We have your back with Small Claims Court” to “Your Law Firm Partner for Demand Letters, Small Claims Court, and Evictions”.",
      "between": {
        "from": "2024-07-16T15:06:31.000Z",
        "to": "2026-11-06T20:00:45.696Z"
      },
      "evidence": "https://justicedirect.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "People Clerk shifts homepage messaging and adds media logos",
    "summary": "People Clerk adjusted its homepage headline toward law firm partnership and added several logos. It also introduced a pricing page earlier in its history.",
    "points": [
      {
        "text": "Between July 2024 and November 2026, People Clerk changed its homepage headline from “We have your back with Small Claims Court” to “Your Law Firm Partner for Demand Letters, Small Claims Court, and Evictions”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2024 and July 2024, People Clerk added logos to its homepage: topHeroImage, Yahoo, Engadget and thomson reuters.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2020 and January 2021, People Clerk added a pricing page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The newer homepage headline mentioning “Your Law Firm Partner” and additional services suggests an expanded positioning beyond only small claims court support.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T20:35:51.039Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “People Clerk” company record, https://startuphistory.org/c/peopleclerk.com"
}