{
  "company": {
    "name": "Penciled",
    "website": "https://penciled.com/",
    "record": "https://startuphistory.org/c/penciled.com"
  },
  "status": null,
  "history_since": "2025-01-23T17:08:19.000Z",
  "baseline": {
    "snapshot_id": "16451109967b4fd0934351dccbc919fa2d06a583c6f3861521c6d5265014f069",
    "observed_at": "2025-01-23T17:08:19.000Z",
    "headline": "Fill 10x more canceled appointments",
    "description": "Meet Nicole, an AI agent who texts and calls patients to fill cancellations. Nicole fills 79% of cancellations in under 3 minutes, increasing CXL fill rates by 194%.",
    "evidence": "https://web.archive.org/web/20250123170819/https://penciled.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-23T17:08:19.000Z",
      "variants": [
        {
          "headline": "Fill 10x more canceled appointments",
          "subhead": "Meet Nicole, an AI agent who texts and calls patients to fill cancellations. Nicole fills 79% of cancellations in under 3 minutes, increasing CXL fill rates by 194%.",
          "observed_at": "2025-01-23T17:08:19.000Z",
          "evidence": "https://web.archive.org/web/20250123170819/https://penciled.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fill 10x more canceled appointments",
      "subhead": "Meet Nicole, an AI agent who texts and calls patients to fill cancellations. Nicole fills 79% of cancellations in under 3 minutes, increasing CXL fill rates by 194%.",
      "from": "2025-01-23T17:08:19.000Z",
      "to": "2025-01-23T17:08:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250123170819/https://penciled.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-23T17:08:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T01:31:29.000Z",
      "variants": [
        {
          "headline": "ChatGPT that schedules your patients into WebPT",
          "subhead": "Penciled is a generative AI front office assistant built for high-volume physical therapy clinics. Penciled books out plans of care, reschedules patients, and fills waitlist appointments by communicat",
          "observed_at": "2025-07-10T01:31:29.000Z",
          "evidence": "https://web.archive.org/web/20250710013129/https://penciled.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ChatGPT that schedules your patients into WebPT",
      "subhead": "Penciled is a generative AI front office assistant built for high-volume physical therapy clinics. Penciled books out plans of care, reschedules patients, and fills waitlist appointments by communicat",
      "from": "2025-07-10T01:31:29.000Z",
      "to": "2025-07-10T01:31:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710013129/https://penciled.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T01:31:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "AI front office for physical therapists.",
          "subhead": "See more patients. With less hassle.",
          "observed_at": "2026-07-10T08:23:20.000Z",
          "evidence": "https://web.archive.org/web/20260710082320/https://www.penciled.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI front office for physical therapists.",
          "subhead": "See more patients. With less hassle.",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://www.penciled.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI front office for physical therapists.",
      "subhead": "See more patients. With less hassle.",
      "from": "2026-07-10T08:23:20.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 2,
      "evidence": "https://www.penciled.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T08:23:20.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-16451109967b4fd0934351dccbc919fa2d06a583c6f3861521c6d5265014f069:16f059645f5663b3d7de18243fd4e5b403e531e9664cc157413877e268196f83:headline:283f6b6b7c3d9900",
      "before_evidence": "https://web.archive.org/web/20250123170819/https://penciled.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fill 10x more canceled appointments” to “ChatGPT that schedules your patients into WebPT”.",
      "between": {
        "from": "2025-01-23T17:08:19.000Z",
        "to": "2025-07-10T01:31:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710013129/https://penciled.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-16f059645f5663b3d7de18243fd4e5b403e531e9664cc157413877e268196f83:0db24827a8d7ea65f91b8e66b9f85a958d1eba2a558aa51163da16b89eab708a:headline:82963bcec00e26e2",
      "before_evidence": "https://web.archive.org/web/20250710013129/https://penciled.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ChatGPT that schedules your patients into WebPT” to “AI front office for physical therapists.”.",
      "between": {
        "from": "2025-07-10T01:31:29.000Z",
        "to": "2026-07-10T08:23:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710082320/https://www.penciled.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-16f059645f5663b3d7de18243fd4e5b403e531e9664cc157413877e268196f83:0db24827a8d7ea65f91b8e66b9f85a958d1eba2a558aa51163da16b89eab708a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250710013129/https://penciled.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-07-10T01:31:29.000Z",
        "to": "2026-07-10T08:23:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710082320/https://www.penciled.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-16f059645f5663b3d7de18243fd4e5b403e531e9664cc157413877e268196f83:0db24827a8d7ea65f91b8e66b9f85a958d1eba2a558aa51163da16b89eab708a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250710013129/https://penciled.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-10T01:31:29.000Z",
        "to": "2026-07-10T08:23:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710082320/https://www.penciled.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Penciled” company record, https://startuphistory.org/c/penciled.com"
}