{
  "company": {
    "name": "PeakMetrics",
    "website": "https://peakmetrics.com/",
    "record": "https://startuphistory.org/c/peakmetrics.com"
  },
  "status": null,
  "history_since": "2012-01-18T08:52:35.000Z",
  "baseline": {
    "snapshot_id": "b079d74284712a81081eaf094898dfb44955ddc64138fc2d6a2112fd4b53b692",
    "observed_at": "2012-01-18T08:52:35.000Z",
    "headline": "Internet Marketing",
    "description": "Internet Marketing by Peak Metrics",
    "evidence": "https://web.archive.org/web/20120118085235/http://www.peakmetrics.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-01-06T09:07:53.000Z",
      "variants": [
        {
          "headline": "Internet Marketing",
          "subhead": "Internet Marketing by Peak Metrics",
          "observed_at": "2012-01-18T08:52:35.000Z",
          "evidence": "https://web.archive.org/web/20120118085235/http://www.peakmetrics.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Internet Marketing",
          "subhead": "Internet Marketing by Peak Metrics",
          "observed_at": "2014-01-06T09:07:53.000Z",
          "evidence": "https://web.archive.org/web/20140106090753/http://peakmetrics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Internet Marketing",
      "subhead": "Internet Marketing by Peak Metrics",
      "from": "2012-01-18T08:52:35.000Z",
      "to": "2014-01-06T09:07:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140106090753/http://peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2012-01-18T08:52:35.000Z",
          "to": "2014-01-06T09:07:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-06-25T20:06:21.000Z",
      "variants": [
        {
          "headline": "Media intelligence made easy",
          "subhead": "Digital, TV, Radio + Social Media Monitoring in real-time. Analyze media coverage, identify journalists, measure results - instantly.",
          "observed_at": "2020-06-25T20:06:21.000Z",
          "evidence": "https://web.archive.org/web/20200625200621/https://www.peakmetrics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Media intelligence made easy",
      "subhead": "Digital, TV, Radio + Social Media Monitoring in real-time. Analyze media coverage, identify journalists, measure results - instantly.",
      "from": "2020-06-25T20:06:21.000Z",
      "to": "2020-06-25T20:06:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200625200621/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-06-25T20:06:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-23T20:04:58.000Z",
      "variants": [
        {
          "headline": "Automatically collect and report media coverage",
          "subhead": "Gain real-time insights and actionable data from millions of unstructured media datasets with PeakMetrics.",
          "observed_at": "2021-07-23T20:04:58.000Z",
          "evidence": "https://web.archive.org/web/20210723200458/https://www.peakmetrics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automatically collect and report media coverage",
      "subhead": "Gain real-time insights and actionable data from millions of unstructured media datasets with PeakMetrics.",
      "from": "2021-07-23T20:04:58.000Z",
      "to": "2021-07-23T20:04:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210723200458/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-23T20:04:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T19:20:48.000Z",
      "variants": [
        {
          "headline": "See around corners",
          "subhead": "Gain real-time insights and actionable data from millions of unstructured media datasets with PeakMetrics.",
          "observed_at": "2023-01-02T19:20:48.000Z",
          "evidence": "https://web.archive.org/web/20230102192048/https://www.peakmetrics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "See around corners",
      "subhead": "Gain real-time insights and actionable data from millions of unstructured media datasets with PeakMetrics.",
      "from": "2023-01-02T19:20:48.000Z",
      "to": "2023-01-02T19:20:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102192048/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T19:20:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-21T17:28:02.000Z",
      "variants": [
        {
          "headline": "Uncover The Online Narratives Threatening Your Organization",
          "subhead": "Gain real-time insights and actionable data from millions of unstructured media datasets with PeakMetrics.",
          "observed_at": "2025-01-21T17:28:02.000Z",
          "evidence": "https://web.archive.org/web/20250121172802/https://www.peakmetrics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Uncover The Online Narratives Threatening Your Organization",
      "subhead": "Gain real-time insights and actionable data from millions of unstructured media datasets with PeakMetrics.",
      "from": "2025-01-21T17:28:02.000Z",
      "to": "2025-01-21T17:28:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250121172802/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-21T17:28:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "See Through the Manipulated Internet",
          "subhead": "Detect, decipher, and defend against coordinated narratives with PeakMetrics narrative intelligence.",
          "observed_at": "2026-07-11T23:30:13.000Z",
          "evidence": "https://web.archive.org/web/20260711233013/https://www.peakmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "See Through the Manipulated Internet",
          "subhead": "PeakMetrics is a narrative intelligence platform that shows communications, public affairs and risk teams how stories about their organization spread across news, social media and AI answers, and flag",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://www.peakmetrics.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "See Through the Manipulated Internet",
      "subhead": "PeakMetrics is a narrative intelligence platform that shows communications, public affairs and risk teams how stories about their organization spread across news, social media and AI answers, and flag",
      "from": "2026-07-11T23:30:13.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 2,
      "evidence": "https://www.peakmetrics.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T23:30:13.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a69851c205653a2a515dca314469bf6880b0ea33b6e8e12157631e67a1b26903:535eb13935c907d32102cd7b60bee0543b1f6e9d7dbf5137c236d7817dda5e28:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160822233410/http://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-08-22T23:34:10.000Z",
        "to": "2020-06-25T20:06:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20200625200621/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-535eb13935c907d32102cd7b60bee0543b1f6e9d7dbf5137c236d7817dda5e28:7907e589769a5ebe87c7c9acce36c9df195feca280a4d30295ed418726c46698:headline:12d104bfc04b159b",
      "before_evidence": "https://web.archive.org/web/20200625200621/https://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Media intelligence made easy” to “Automatically collect and report media coverage”.",
      "between": {
        "from": "2020-06-25T20:06:21.000Z",
        "to": "2021-07-23T20:04:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20210723200458/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-535eb13935c907d32102cd7b60bee0543b1f6e9d7dbf5137c236d7817dda5e28:7907e589769a5ebe87c7c9acce36c9df195feca280a4d30295ed418726c46698:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200625200621/https://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-06-25T20:06:21.000Z",
        "to": "2021-07-23T20:04:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20210723200458/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-7907e589769a5ebe87c7c9acce36c9df195feca280a4d30295ed418726c46698:4dfb4bc25131c165e3f53d6601d52e73dd912d43b21ef9c7a926f92a6a172c88:headline:51acdfd42a7375e5",
      "before_evidence": "https://web.archive.org/web/20210723200458/https://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automatically collect and report media coverage” to “See around corners”.",
      "between": {
        "from": "2021-07-23T20:04:58.000Z",
        "to": "2023-01-02T19:20:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102192048/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-7907e589769a5ebe87c7c9acce36c9df195feca280a4d30295ed418726c46698:4dfb4bc25131c165e3f53d6601d52e73dd912d43b21ef9c7a926f92a6a172c88:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20210723200458/https://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2021-07-23T20:04:58.000Z",
        "to": "2023-01-02T19:20:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102192048/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-4dfb4bc25131c165e3f53d6601d52e73dd912d43b21ef9c7a926f92a6a172c88:ea63d67a06f38e8e0fdf9427099f57715ac9e025d5d76039339f576024be7ca0:headline:1991f15fdff4f852",
      "before_evidence": "https://web.archive.org/web/20230102192048/https://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “See around corners” to “Uncover The Online Narratives Threatening Your Organization”.",
      "between": {
        "from": "2023-01-02T19:20:48.000Z",
        "to": "2025-01-21T17:28:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121172802/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-ea63d67a06f38e8e0fdf9427099f57715ac9e025d5d76039339f576024be7ca0:ac7152b61d03d0bd66e268cf63fe9868b4760eb98bd2cc6a776f297b432ed961:headline:fbfe1e64faeb4d21",
      "before_evidence": "https://web.archive.org/web/20250121172802/https://www.peakmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Uncover The Online Narratives Threatening Your Organization” to “See Through the Manipulated Internet”.",
      "between": {
        "from": "2025-01-21T17:28:02.000Z",
        "to": "2026-07-11T23:30:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711233013/https://www.peakmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “PeakMetrics” company record, https://startuphistory.org/c/peakmetrics.com"
}