{
  "company": {
    "name": "Pawp",
    "website": "https://pawp.com/",
    "record": "https://startuphistory.org/c/pawp.com"
  },
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  "baseline": {
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    "observed_at": "2013-05-01T10:32:21.000Z",
    "headline": "pawp.com",
    "description": "Expiry Domain Name pawp.com, pawp.com",
    "evidence": "https://web.archive.org/web/20130501103221/http://pawp.com",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-06-09T19:47:05.000Z",
      "variants": [
        {
          "headline": "pawp.com",
          "subhead": "Expiry Domain Name pawp.com, pawp.com",
          "observed_at": "2013-05-01T10:32:21.000Z",
          "evidence": "https://web.archive.org/web/20130501103221/http://pawp.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "pawp.com",
          "subhead": "This website is for sale! pawp.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, pawp.com has it all. ",
          "observed_at": "2016-01-07T07:08:04.000Z",
          "evidence": "https://web.archive.org/web/20160107070804/http://pawp.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "pawp.com",
          "subhead": "This website is for sale! pawp.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, pawp.com has it all. ",
          "observed_at": "2017-06-09T19:47:05.000Z",
          "evidence": "https://web.archive.org/web/20170609194705/http://pawp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "pawp.com",
      "subhead": "This website is for sale! pawp.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, pawp.com has it all. ",
      "from": "2013-05-01T10:32:21.000Z",
      "to": "2017-06-09T19:47:05.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20170609194705/http://pawp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-05-01T10:32:21.000Z",
          "to": "2017-06-09T19:47:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-04-14T09:03:26.000Z",
      "variants": [
        {
          "headline": "Get your pets ready for April 15th.",
          "subhead": "Pawp's e-commerce shop offers quality products for your dog or cat. You can buy dog food, cat food, cat litter, pet toys, clothes, treats, leashes, collars, grooming products, pet meds, and more.",
          "observed_at": "2020-04-14T09:03:26.000Z",
          "evidence": "https://web.archive.org/web/20200414090326/https://www.pawp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get your pets ready for April 15th.",
      "subhead": "Pawp's e-commerce shop offers quality products for your dog or cat. You can buy dog food, cat food, cat litter, pet toys, clothes, treats, leashes, collars, grooming products, pet meds, and more.",
      "from": "2020-04-14T09:03:26.000Z",
      "to": "2020-04-14T09:03:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200414090326/https://www.pawp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-04-14T09:03:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-28T21:20:39.000Z",
      "variants": [
        {
          "headline": "Not everything requires a $100+ vet visit.",
          "subhead": "An affordable 24/7 online vet with emergency coverage. Get pet advice & help paying vet bills. Talk to a vet now.",
          "observed_at": "2021-07-28T21:20:39.000Z",
          "evidence": "https://web.archive.org/web/20210728212039/https://pawp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Not everything requires a $100+ vet visit.",
      "subhead": "An affordable 24/7 online vet with emergency coverage. Get pet advice & help paying vet bills. Talk to a vet now.",
      "from": "2021-07-28T21:20:39.000Z",
      "to": "2021-07-28T21:20:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210728212039/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-28T21:20:39.000Z"
      },
      "current": false
    },
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      "quote_observed_at": "2022-07-08T22:05:26.000Z",
      "variants": [
        {
          "headline": "Get instant access to vet care from home.",
          "subhead": "The online vet clinic for your pet — whether they're sick, healthy or in-between. Chat with a vet 24/7 & get discounts on medications & prescriptions.",
          "observed_at": "2022-07-08T22:05:26.000Z",
          "evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get instant access to vet care from home.",
      "subhead": "The online vet clinic for your pet — whether they're sick, healthy or in-between. Chat with a vet 24/7 & get discounts on medications & prescriptions.",
      "from": "2022-07-08T22:05:26.000Z",
      "to": "2022-07-08T22:05:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-08T22:05:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "Talk to someone you can trust, anytime.",
          "subhead": "Pawp is a 24/7 online vet that provides a continuous virtual care experience that's personalized for your pet's long-term health goals and outcomes.",
          "observed_at": "2024-01-01T21:48:12.000Z",
          "evidence": "https://web.archive.org/web/20240101214812/https://pawp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Talk to someone you can trust, anytime.",
          "subhead": "Pawp is a 24/7 online vet that provides a continuous care experience that's personalized for your pet's long-term health goals and outcomes.",
          "observed_at": "2026-07-03T14:47:45.000Z",
          "evidence": "https://web.archive.org/web/20260703144745/https://pawp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Talk to someone you can trust, anytime.",
          "subhead": "Pawp is a 24/7 online vet that provides a continuous care experience that's personalized for your pet's long-term health goals and outcomes.",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://pawp.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Talk to someone you can trust, anytime.",
      "subhead": "Pawp is a 24/7 online vet that provides a continuous care experience that's personalized for your pet's long-term health goals and outcomes.",
      "from": "2024-01-01T21:48:12.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 3,
      "evidence": "https://pawp.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-01-01T21:48:12.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
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      "current": true
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    {
      "n": 1,
      "id": "page-35151da422f2874c1246ff622fe05023260f786ca8f9f6af88a6706f0817c5b4:c5a764518b32233017cf540a9e16795c2088ec0e008de82cb2b05ec94e8e1e46:headline:75642494aa9ff716",
      "before_evidence": "https://web.archive.org/web/20200414090326/https://www.pawp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get your pets ready for April 15th.” to “Not everything requires a $100+ vet visit.”.",
      "between": {
        "from": "2020-04-14T09:03:26.000Z",
        "to": "2021-07-28T21:20:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728212039/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c5a764518b32233017cf540a9e16795c2088ec0e008de82cb2b05ec94e8e1e46:5215341eeba1214b160e89f89070134953e773f697f13e80d5d4df173ad36f66:headline:208433e6f16da6e5",
      "before_evidence": "https://web.archive.org/web/20210728212039/https://pawp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Not everything requires a $100+ vet visit.” to “Get instant access to vet care from home.”.",
      "between": {
        "from": "2021-07-28T21:20:39.000Z",
        "to": "2022-07-08T22:05:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-c5a764518b32233017cf540a9e16795c2088ec0e008de82cb2b05ec94e8e1e46:5215341eeba1214b160e89f89070134953e773f697f13e80d5d4df173ad36f66:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210728212039/https://pawp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-07-28T21:20:39.000Z",
        "to": "2022-07-08T22:05:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-c5a764518b32233017cf540a9e16795c2088ec0e008de82cb2b05ec94e8e1e46:5215341eeba1214b160e89f89070134953e773f697f13e80d5d4df173ad36f66:pricing:928cc2990d8efaa6",
      "before_evidence": "https://web.archive.org/web/20210728212039/https://pawp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $19 / month to $24 / mo, $3,000 / year and $24 / month.",
      "between": {
        "from": "2021-07-28T21:20:39.000Z",
        "to": "2022-07-08T22:05:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-5215341eeba1214b160e89f89070134953e773f697f13e80d5d4df173ad36f66:5ccfef52ee7087647d4089c7c1d3c9bd45f3797f1d293caaa8c2f6f55d145496:headline:b3b348f2cb5cfdb0",
      "before_evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get instant access to vet care from home.” to “Talk to someone you can trust, anytime.”.",
      "between": {
        "from": "2022-07-08T22:05:26.000Z",
        "to": "2024-01-01T21:48:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101214812/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-5215341eeba1214b160e89f89070134953e773f697f13e80d5d4df173ad36f66:5ccfef52ee7087647d4089c7c1d3c9bd45f3797f1d293caaa8c2f6f55d145496:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220708220526/https://pawp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-08T22:05:26.000Z",
        "to": "2024-01-01T21:48:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101214812/https://pawp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Pawp” company record, https://startuphistory.org/c/pawp.com"
}