{
  "company": {
    "name": "Pawjourr",
    "website": "https://pawjourr.com/",
    "record": "https://startuphistory.org/c/pawjourr.com"
  },
  "status": null,
  "history_since": "2020-08-08T03:45:54.000Z",
  "baseline": {
    "snapshot_id": "982edf7f75f4adef12df604f683752eadf61db637132244b04dc3da76673fbaf",
    "observed_at": "2020-08-08T03:45:54.000Z",
    "headline": "Discover new products/services for your pets. Read real reviews from other pet owners.",
    "description": "A one-stop platform to discover brands, make bookings, read reviews, and get free samples.",
    "evidence": "https://web.archive.org/web/20200808034554/https://pawjourr.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-08-08T03:45:54.000Z",
      "variants": [
        {
          "headline": "Discover new products/services for your pets. Read real reviews from other pet owners.",
          "subhead": "A one-stop platform to discover brands, make bookings, read reviews, and get free samples.",
          "observed_at": "2020-08-08T03:45:54.000Z",
          "evidence": "https://web.archive.org/web/20200808034554/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover new products/services for your pets. Read real reviews from other pet owners.",
      "subhead": "A one-stop platform to discover brands, make bookings, read reviews, and get free samples.",
      "from": "2020-08-08T03:45:54.000Z",
      "to": "2020-08-08T03:45:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200808034554/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-08T03:45:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-18T23:46:29.000Z",
      "variants": [
        {
          "headline": "For the pet parents of the 21st century",
          "subhead": "A one-stop platform to discover brands, make bookings, read reviews, and get free samples.",
          "observed_at": "2021-01-18T23:46:29.000Z",
          "evidence": "https://web.archive.org/web/20210118234629/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "For the pet parents of the 21st century",
      "subhead": "A one-stop platform to discover brands, make bookings, read reviews, and get free samples.",
      "from": "2021-01-18T23:46:29.000Z",
      "to": "2021-01-18T23:46:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210118234629/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-18T23:46:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-14T23:58:49.000Z",
      "variants": [
        {
          "headline": "Try New Brands. Snap a Fun Shot. Leave a Review.",
          "subhead": "Pawjourr is a self-serve marketplace connecting brands and agencies with pet owners to co-create content.",
          "observed_at": "2021-07-14T23:58:49.000Z",
          "evidence": "https://web.archive.org/web/20210714235849/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Try New Brands. Snap a Fun Shot. Leave a Review.",
      "subhead": "Pawjourr is a self-serve marketplace connecting brands and agencies with pet owners to co-create content.",
      "from": "2021-07-14T23:58:49.000Z",
      "to": "2021-07-14T23:58:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210714235849/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-14T23:58:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-12T15:18:37.000Z",
      "variants": [
        {
          "headline": "Pawjourr | Find The Pawfect Influencer Today",
          "subhead": "Pawjourr is a self-serve marketplace connecting brands and agencies with pet owners to co-create content.",
          "observed_at": "2022-07-12T15:18:37.000Z",
          "evidence": "https://web.archive.org/web/20220712151837/https://www.pawjourr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pawjourr | Find The Pawfect Influencer Today",
      "subhead": "Pawjourr is a self-serve marketplace connecting brands and agencies with pet owners to co-create content.",
      "from": "2022-07-12T15:18:37.000Z",
      "to": "2022-07-12T15:18:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220712151837/https://www.pawjourr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-12T15:18:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "Content marketplace | Built for pet and human content creators",
          "subhead": "Hire a creator today! Pet & Human Creators | Product reviewers | UGC Creators",
          "observed_at": "2023-01-06T18:36:18.000Z",
          "evidence": "https://web.archive.org/web/20230106183618/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pawjourr | Freelancer Marketplace | Built for pet and human content creators",
          "subhead": "Hire a creator today! Pet & Human Creators | Product reviewers | UGC Creators",
          "observed_at": "2023-07-19T23:10:03.000Z",
          "evidence": "https://web.archive.org/web/20230719231003/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Pet Creator Marketplace for",
          "subhead": "Pawjourr | Get Paid For Working With Brands You Love!",
          "observed_at": "2024-04-15T22:35:56.000Z",
          "evidence": "https://web.archive.org/web/20240415223556/https://www.pawjourr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Pet Creator Marketplace for",
          "subhead": "Pawjourr | Get Paid For Working With Brands You Love!",
          "observed_at": "2025-02-19T00:51:56.000Z",
          "evidence": "https://web.archive.org/web/20250219005156/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pet Influencer",
          "subhead": "Pawjourr | Get Paid For Working With Brands You Love!",
          "observed_at": "2025-07-12T07:16:48.000Z",
          "evidence": "https://web.archive.org/web/20250712071648/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pet Influencer",
          "subhead": "Pawjourr | Get Paid For Working With Brands You Love!",
          "observed_at": "2026-01-24T02:17:04.000Z",
          "evidence": "https://web.archive.org/web/20260124021704/https://pawjourr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pet Influencer",
          "subhead": "Pawjourr | Get Paid For Working With Brands You Love!",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://pawjourr.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Pet Influencer",
      "subhead": "Pawjourr | Get Paid For Working With Brands You Love!",
      "from": "2023-01-06T18:36:18.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 7,
      "evidence": "https://pawjourr.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-01-06T18:36:18.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-982edf7f75f4adef12df604f683752eadf61db637132244b04dc3da76673fbaf:64d71e8a29991d24ef2fa3fffb376f4da35258c7195047112045d5c49374fd39:headline:5d14c330e700d825",
      "before_evidence": "https://web.archive.org/web/20200808034554/https://pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover new products/services for your pets. Read real reviews from other pet owners.” to “For the pet parents of the 21st century”.",
      "between": {
        "from": "2020-08-08T03:45:54.000Z",
        "to": "2021-01-18T23:46:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118234629/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-64d71e8a29991d24ef2fa3fffb376f4da35258c7195047112045d5c49374fd39:dc96dd1e50ad062fdc230be6475d7ee83d473f3e65094edfdaceab08f81fb865:headline:3d6d3f95cf7bb40a",
      "before_evidence": "https://web.archive.org/web/20210118234629/https://pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “For the pet parents of the 21st century” to “Try New Brands. Snap a Fun Shot. Leave a Review.”.",
      "between": {
        "from": "2021-01-18T23:46:29.000Z",
        "to": "2021-07-14T23:58:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20210714235849/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-117bcbae46d5dbb5d11333ce95b54007822b1de079392d1360e260686caf57f5:ba10799eb973e68380941d045fdced58a7042d9d7e5afffa968b61182fb2b1c2:headline:ff66bddc3d85cb1d",
      "before_evidence": "https://web.archive.org/web/20220712151837/https://www.pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Pawjourr | Find The Pawfect Influencer Today” to “Content marketplace | Built for pet and human content creators”.",
      "between": {
        "from": "2022-07-12T15:18:37.000Z",
        "to": "2023-01-06T18:36:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106183618/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-117bcbae46d5dbb5d11333ce95b54007822b1de079392d1360e260686caf57f5:ba10799eb973e68380941d045fdced58a7042d9d7e5afffa968b61182fb2b1c2:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220712151837/https://www.pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-12T15:18:37.000Z",
        "to": "2023-01-06T18:36:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106183618/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-ba10799eb973e68380941d045fdced58a7042d9d7e5afffa968b61182fb2b1c2:3e28cb3db4f000ca2ee03346828e68b6b1bd6c9154bcf493006612260d2a57a7:customers_added:ea8136ea1675ead3",
      "before_evidence": "https://web.archive.org/web/20230106183618/https://pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Find Influencers, Find Talents, Find Market Research, Find UGC Creators and Find Product Reviewers.",
      "between": {
        "from": "2023-01-06T18:36:18.000Z",
        "to": "2023-07-19T23:10:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230719231003/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-ba10799eb973e68380941d045fdced58a7042d9d7e5afffa968b61182fb2b1c2:3e28cb3db4f000ca2ee03346828e68b6b1bd6c9154bcf493006612260d2a57a7:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230106183618/https://pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-06T18:36:18.000Z",
        "to": "2023-07-19T23:10:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230719231003/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "page-2a6606fc77c12f2cc05cdb7fca1ac879be05a18c26db2061a4b5464d314db1a5:dad89cc0909fa14e9e5f5dfe8e23af55cc5f0f6332235140a91c88769966a436:headline:57288841adeb327f",
      "before_evidence": "https://web.archive.org/web/20250219005156/https://pawjourr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 Pet Creator Marketplace for” to “Pet Influencer”.",
      "between": {
        "from": "2025-02-19T00:51:56.000Z",
        "to": "2025-07-12T07:16:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712071648/https://pawjourr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Pawjourr” company record, https://startuphistory.org/c/pawjourr.com"
}