{
  "company": {
    "name": "Pathful",
    "website": "https://pathful.com/",
    "record": "https://startuphistory.org/c/pathful.com"
  },
  "status": null,
  "history_since": "2013-01-20T16:54:09.000Z",
  "baseline": {
    "snapshot_id": "7d1fcf91f7a84524f54daf003ce87d5cfc030d6f9a6173b8058ed151eddc1474",
    "observed_at": "2013-01-20T16:54:09.000Z",
    "headline": null,
    "description": "Which images and text are driving your conversions? Try it for free and discover the what visitors are interested in on your website.",
    "evidence": "https://web.archive.org/web/20130120165409/http://www.pathful.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-07-19T15:25:57.000Z",
      "variants": [
        {
          "headline": "Content Marketing Performance At Your Fingertips",
          "subhead": null,
          "observed_at": "2015-03-15T02:50:30.000Z",
          "evidence": "https://web.archive.org/web/20150315025030/https://www.pathful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your content performance solution",
          "subhead": "Your content marketing performance solution. Pathful provides content ROI metrics for B2B content marketers, inbound marketers, demand gen, and product marketers. Stop wondering why your content marke",
          "observed_at": "2016-03-04T11:47:12.000Z",
          "evidence": "https://web.archive.org/web/20160304114712/http://www.pathful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your content performance solution",
          "subhead": "Your content marketing performance solution. Pathful provides content ROI metrics for B2B content marketers, inbound marketers, demand gen, and product marketers. Stop wondering why your content marke",
          "observed_at": "2017-07-19T15:25:57.000Z",
          "evidence": "https://web.archive.org/web/20170719152557/http://www.pathful.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your content performance solution",
      "subhead": "Your content marketing performance solution. Pathful provides content ROI metrics for B2B content marketers, inbound marketers, demand gen, and product marketers. Stop wondering why your content marke",
      "from": "2015-03-15T02:50:30.000Z",
      "to": "2017-07-19T15:25:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20170719152557/http://www.pathful.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-03-15T02:50:30.000Z",
          "to": "2017-07-19T15:25:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "Your college & career readiness journey. Now Pathful.",
          "subhead": "Pathful is the complete college and career readiness system that helps students decide what they want to be and how to prepare for life beyond the classroom.",
          "observed_at": "2022-08-15T10:52:43.000Z",
          "evidence": "https://web.archive.org/web/20220815105243/https://pathful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your college & career readiness journey. Now Pathful.",
          "subhead": "Pathful is the complete college and career readiness system that helps students decide what they want to be and how to prepare for life beyond the classroom.",
          "observed_at": "2023-09-28T15:34:22.000Z",
          "evidence": "https://web.archive.org/web/20230928153422/https://pathful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pathful | The Career Readiness Company",
          "subhead": "Industry professionals from 5,000+ companies power Pathful's career experiences, delivering best-in-class solutions for career awareness, exploration, and preparation that equip learners for future wo",
          "observed_at": "2025-08-04T00:08:58.000Z",
          "evidence": "https://web.archive.org/web/20250804000858/https://pathful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Career Readiness & Development Company",
          "subhead": "The complete K-12 career readiness and development platform — career exploration, planning, work-based learning, and CTE in one connected student record.",
          "observed_at": "2026-07-23T00:56:45.000Z",
          "evidence": "https://web.archive.org/web/20260723005645/https://www.pathful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Career Readiness & Development Company",
          "subhead": "Career exploration, planning, work-based learning, and CTE, all built for the people involved in each one, united by shared data.",
          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://pathful.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Career Readiness & Development Company",
      "subhead": "Career exploration, planning, work-based learning, and CTE, all built for the people involved in each one, united by shared data.",
      "from": "2022-08-15T10:52:43.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 5,
      "evidence": "https://pathful.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-08-15T10:52:43.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-db1af1760a03c3f3253a2c214a7e7a3061baacacbde5b65ac81607c6e551a147:4db6c0e57a31afed6a6bd8e5ada0956a9d76d372e2e3701f5f73791ff737cf43:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20140108195724/http://www.pathful.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2014-01-08T19:57:24.000Z",
        "to": "2015-03-15T02:50:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20150315025030/https://www.pathful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-db1af1760a03c3f3253a2c214a7e7a3061baacacbde5b65ac81607c6e551a147:4db6c0e57a31afed6a6bd8e5ada0956a9d76d372e2e3701f5f73791ff737cf43:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20140108195724/http://www.pathful.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-01-08T19:57:24.000Z",
        "to": "2015-03-15T02:50:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20150315025030/https://www.pathful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-2462de3b3fce3b630ff6d529d49b177f8b256e22f796d89c495568bd41900fdb:9fc4a46c102ae9cd50f5675ce1914ba3f6149d6fa158679951b92e28cfbe2000:headline:660b8b0c89a66f4d",
      "before_evidence": "https://web.archive.org/web/20170719152557/http://www.pathful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your content performance solution” to “Your college & career readiness journey. Now Pathful.”.",
      "between": {
        "from": "2017-07-19T15:25:57.000Z",
        "to": "2022-08-15T10:52:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220815105243/https://pathful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-2462de3b3fce3b630ff6d529d49b177f8b256e22f796d89c495568bd41900fdb:9fc4a46c102ae9cd50f5675ce1914ba3f6149d6fa158679951b92e28cfbe2000:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20170719152557/http://www.pathful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2017-07-19T15:25:57.000Z",
        "to": "2022-08-15T10:52:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220815105243/https://pathful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "page-2462de3b3fce3b630ff6d529d49b177f8b256e22f796d89c495568bd41900fdb:9fc4a46c102ae9cd50f5675ce1914ba3f6149d6fa158679951b92e28cfbe2000:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20170719152557/http://www.pathful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2017-07-19T15:25:57.000Z",
        "to": "2022-08-15T10:52:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220815105243/https://pathful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Pathful” company record, https://startuphistory.org/c/pathful.com"
}