{
  "company": {
    "name": "Pass It Down",
    "website": "https://passitdown.com/",
    "record": "https://startuphistory.org/c/passitdown.com"
  },
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  "history_since": "2016-02-16T16:30:55.000Z",
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    "observed_at": "2018-10-04T03:32:44.000Z",
    "headline": "To Collect, Showcase And Preserve Your Stories",
    "description": "Pass It Down is a storytelling company that helps communities, organizations, and familes worldwide bring their stories to life with our Award-Winning Storytelling Platform.",
    "evidence": "https://web.archive.org/web/20181004033244/https://www.passitdown.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:00:45.696Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-10-04T03:32:44.000Z",
      "variants": [
        {
          "headline": "To Collect, Showcase And Preserve Your Stories",
          "subhead": "Pass It Down is a storytelling company that helps communities, organizations, and familes worldwide bring their stories to life with our Award-Winning Storytelling Platform.",
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        }
      ],
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      "subhead": "Pass It Down is a storytelling company that helps communities, organizations, and familes worldwide bring their stories to life with our Award-Winning Storytelling Platform.",
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      "to": "2018-10-04T03:32:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20181004033244/https://www.passitdown.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-10-04T03:32:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-05T06:25:54.000Z",
      "variants": [
        {
          "headline": "Create amazing digital storytelling experiences to engage your audience anywhere, on any device.",
          "subhead": "Pass It Down is a digital exhibit builder platform that makes it simple and affordable to create online and touchscreen exhibits that will drive visitor engagement.",
          "observed_at": "2021-01-05T06:25:54.000Z",
          "evidence": "https://web.archive.org/web/20210105062554/https://www.passitdown.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create amazing digital storytelling experiences to engage your audience anywhere, on any device.",
      "subhead": "Pass It Down is a digital exhibit builder platform that makes it simple and affordable to create online and touchscreen exhibits that will drive visitor engagement.",
      "from": "2021-01-05T06:25:54.000Z",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20210105062554/https://www.passitdown.com/",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:00:45.696Z",
      "variants": [
        {
          "headline": "Bring your stories to life",
          "subhead": "Pass It Down is a digital exhibit builder platform that makes it simple and affordable to create online and touchscreen exhibits that will drive visitor engagement.",
          "observed_at": "2022-01-19T13:31:46.000Z",
          "evidence": "https://web.archive.org/web/20220119133146/https://www.passitdown.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We bring stories to life",
          "subhead": null,
          "observed_at": "2024-03-19T19:51:37.000Z",
          "evidence": "https://web.archive.org/web/20240319195137/https://passitdown.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We bring stories to life",
          "subhead": null,
          "observed_at": "2025-01-25T17:16:40.000Z",
          "evidence": "https://web.archive.org/web/20250125171640/https://passitdown.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We bring stories to life",
          "subhead": null,
          "observed_at": "2026-07-11T23:32:28.000Z",
          "evidence": "https://web.archive.org/web/20260711233228/https://www.passitdown.com/",
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        {
          "headline": "We bring stories to life",
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          "observed_at": "2026-11-06T20:00:45.696Z",
          "evidence": "https://passitdown.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We bring stories to life",
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      "from": "2022-01-19T13:31:46.000Z",
      "to": "2026-11-06T20:00:45.696Z",
      "captures": 5,
      "evidence": "https://passitdown.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-01-19T13:31:46.000Z",
          "to": "2026-11-06T20:00:45.696Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7306e763053f6148adff6b06566778d55ee3f555307b5d62be74c013d12281e3:fce293280f0e2a6bc5c5a80651497b457eeb69b4ada166655f733b1f0003e6a5:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20191016014859/https://passitdown.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-10-16T01:48:59.000Z",
        "to": "2021-01-05T06:25:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20210105062554/https://www.passitdown.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-fce293280f0e2a6bc5c5a80651497b457eeb69b4ada166655f733b1f0003e6a5:3f718e09aff53eb0555105446060e14853cac698495193582899748cffc19378:headline:04040a6ac1fb86d6",
      "before_evidence": "https://web.archive.org/web/20210105062554/https://www.passitdown.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create amazing digital storytelling experiences to engage your audience anywhere, on any device.” to “Bring your stories to life”.",
      "between": {
        "from": "2021-01-05T06:25:54.000Z",
        "to": "2022-01-19T13:31:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220119133146/https://www.passitdown.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-3f718e09aff53eb0555105446060e14853cac698495193582899748cffc19378:e0548430ab1aa89096065e8f8cf98db95c07d06792e7516f6f983054d313b80c:funding:f5ea60915ca17041",
      "before_evidence": "https://web.archive.org/web/20220119133146/https://www.passitdown.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “NFT marketplace for cultural heritage Pass It Down raises $2 Million to build Iconic Moments.”.",
      "between": {
        "from": "2022-01-19T13:31:46.000Z",
        "to": "2024-03-19T19:51:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20240319195137/https://passitdown.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    }
  ],
  "update": {
    "headline": "Pass It Down highlights funding for NFT marketplace Iconic Moments",
    "summary": "Pass It Down now emphasizes a $2 million raise for its NFT marketplace for cultural heritage, Iconic Moments. The company previously shifted its homepage messaging and added a careers page.",
    "points": [
      {
        "text": "Between January 2022 and March 2024, Pass It Down announced on its homepage that “NFT marketplace for cultural heritage Pass It Down raises $2 Million to build Iconic Moments.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2021 and January 2022, Pass It Down changed its homepage headline from “Create amazing digital storytelling experiences to engage your audience anywhere, on any device.” to “Bring your stories to life”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between October 2019 and January 2021, Pass It Down added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The funding announcement for building Iconic Moments between January 2022 and March 2024 suggests a focus on an NFT marketplace for cultural heritage during that period.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T20:45:02.252Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Pass It Down” company record, https://startuphistory.org/c/passitdown.com"
}