{
  "company": {
    "name": "PairAnything",
    "website": "https://pairanything.com/",
    "record": "https://startuphistory.org/c/pairanything.com"
  },
  "status": null,
  "history_since": "2018-08-25T08:42:13.000Z",
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    "observed_at": "2018-08-25T08:42:13.000Z",
    "headline": null,
    "description": "Wine Enjoyment. Personalized.",
    "evidence": "https://web.archive.org/web/20180825084213/https://www.pairanything.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:57:24.408Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-08-24T17:57:00.000Z",
      "variants": [
        {
          "headline": "Reinventing the wine experience",
          "subhead": null,
          "observed_at": "2019-08-24T17:57:00.000Z",
          "evidence": "https://web.archive.org/web/20190824175700/https://www.pairanything.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Reinventing the wine experience",
      "subhead": null,
      "from": "2019-08-24T17:57:00.000Z",
      "to": "2019-08-24T17:57:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190824175700/https://www.pairanything.com/",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-07T11:01:18.000Z",
      "variants": [
        {
          "headline": "Elevate your customer enjoyment. Accelerate sales.",
          "subhead": "Connecting the World to Greater Enjoyment",
          "observed_at": "2023-04-02T14:22:48.000Z",
          "evidence": "https://web.archive.org/web/20230402142248/https://www.pairanything.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elevate your customer enjoyment. Accelerate sales.",
          "subhead": "Connecting the World to Greater Enjoyment",
          "observed_at": "2023-10-24T12:32:41.000Z",
          "evidence": "https://web.archive.org/web/20231024123241/https://www.pairanything.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elevate your customer enjoyment. Accelerate sales.",
          "subhead": "Connecting the World to Greater Enjoyment",
          "observed_at": "2024-01-07T11:01:18.000Z",
          "evidence": "https://web.archive.org/web/20240107110118/https://www.pairanything.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Elevate your customer enjoyment. Accelerate sales.",
      "subhead": "Connecting the World to Greater Enjoyment",
      "from": "2023-04-02T14:22:48.000Z",
      "to": "2024-01-07T11:01:18.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240107110118/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-01-07T11:01:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-12-29T17:09:47.000Z",
      "variants": [
        {
          "headline": "Teneral Cellars launches",
          "subhead": "Connecting the World to Greater Enjoyment",
          "observed_at": "2025-12-29T17:09:47.000Z",
          "evidence": "https://web.archive.org/web/20251229170947/https://www.pairanything.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Teneral Cellars launches",
      "subhead": "Connecting the World to Greater Enjoyment",
      "from": "2025-12-29T17:09:47.000Z",
      "to": "2025-12-29T17:09:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251229170947/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-12-29T17:09:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-24T20:40:52.000Z",
      "variants": [
        {
          "headline": "Diversity Wines and PairAnything",
          "subhead": "Connecting the World to Greater Enjoyment",
          "observed_at": "2026-02-24T20:40:52.000Z",
          "evidence": "https://web.archive.org/web/20260224204052/https://www.pairanything.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Diversity Wines and PairAnything",
      "subhead": "Connecting the World to Greater Enjoyment",
      "from": "2026-02-24T20:40:52.000Z",
      "to": "2026-02-24T20:40:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260224204052/https://www.pairanything.com/",
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      "seen": {
        "on": "2026-02-24T20:40:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:57:24.408Z",
      "variants": [
        {
          "headline": "Recommendations That Sell.",
          "subhead": "Connecting the World to Greater Enjoyment",
          "observed_at": "2026-11-06T19:57:24.408Z",
          "evidence": "https://www.pairanything.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Recommendations That Sell.",
      "subhead": "Connecting the World to Greater Enjoyment",
      "from": "2026-11-06T19:57:24.408Z",
      "to": "2026-11-06T19:57:24.408Z",
      "captures": 1,
      "evidence": "https://www.pairanything.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:57:24.408Z"
      },
      "current": true
    }
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      "id": "page-ad33cb28210e214b8897019a6ae4ef53cc552c2b6ee080499b487aaf882f7c7c:792b05ca3ea64edbb437c3851924ec926e1db612588320e87779fd34caf4a3f8:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190824175700/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-08-24T17:57:00.000Z",
        "to": "2020-09-30T01:47:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20200930014702/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-792b05ca3ea64edbb437c3851924ec926e1db612588320e87779fd34caf4a3f8:202a962d3578dba2462a1f3a0998b2a7f75681d929da4b5a3bd05990afa745bc:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200930014702/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-09-30T01:47:02.000Z",
        "to": "2023-04-02T14:22:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230402142248/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-202a962d3578dba2462a1f3a0998b2a7f75681d929da4b5a3bd05990afa745bc:db0fdfda0c669e734c85141076e4d88dcef1cfb86de1592f23910bf5dfa1042a:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230402142248/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-04-02T14:22:48.000Z",
        "to": "2023-10-24T12:32:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20231024123241/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-c13b78da347d8a6da42796707d28ef01f63ff0a5e3eeeb885279911bd4e1b72f:32ad9e5647f0561e09a2bd1563ac4b7b6bae3f9217f48f592545defc3e5eff52:headline:086fb720352d81fd",
      "before_evidence": "https://web.archive.org/web/20240107110118/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Elevate your customer enjoyment. Accelerate sales.” to “Teneral Cellars launches”.",
      "between": {
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        "to": "2025-12-29T17:09:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20251229170947/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c13b78da347d8a6da42796707d28ef01f63ff0a5e3eeeb885279911bd4e1b72f:32ad9e5647f0561e09a2bd1563ac4b7b6bae3f9217f48f592545defc3e5eff52:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240107110118/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-01-07T11:01:18.000Z",
        "to": "2025-12-29T17:09:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20251229170947/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-32ad9e5647f0561e09a2bd1563ac4b7b6bae3f9217f48f592545defc3e5eff52:18a0d2d215e1316b0d0e4b22bef2a4bdd1565c1f8562da1086046bb79558f478:headline:76b12ef48a698f72",
      "before_evidence": "https://web.archive.org/web/20251229170947/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Teneral Cellars launches” to “Diversity Wines and PairAnything”.",
      "between": {
        "from": "2025-12-29T17:09:47.000Z",
        "to": "2026-02-24T20:40:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260224204052/https://www.pairanything.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-18a0d2d215e1316b0d0e4b22bef2a4bdd1565c1f8562da1086046bb79558f478:6156e88fd4ff29d32830ba1a5cc726c8277d83690349d8cacb46428090ae421b:headline:a3766e40a7e5a36c",
      "before_evidence": "https://web.archive.org/web/20260224204052/https://www.pairanything.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Diversity Wines and PairAnything” to “Recommendations That Sell.”.",
      "between": {
        "from": "2026-02-24T20:40:52.000Z",
        "to": "2026-11-06T19:57:24.408Z"
      },
      "evidence": "https://www.pairanything.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “PairAnything” company record, https://startuphistory.org/c/pairanything.com"
}