{
  "company": {
    "name": "Paddle",
    "website": "https://paddle.com/",
    "record": "https://startuphistory.org/c/paddle.com"
  },
  "status": null,
  "history_since": "2008-03-08T22:16:35.000Z",
  "baseline": {
    "snapshot_id": "70d40a0c569134c08055b98968b098ab7d675294c79e10488e9ad0b6e8cd5745",
    "observed_at": "2008-03-08T22:16:35.000Z",
    "headline": "Get To Know Paddle.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20080308221635/http://www.paddle.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:57:24.408Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-08T03:35:24.000Z",
      "variants": [
        {
          "headline": "Get To Know Paddle.com",
          "subhead": null,
          "observed_at": "2008-03-08T22:16:35.000Z",
          "evidence": "https://web.archive.org/web/20080308221635/http://www.paddle.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Paddle.com - Welcome!",
          "subhead": "paddle.com",
          "observed_at": "2011-02-08T03:35:24.000Z",
          "evidence": "https://web.archive.org/web/20110208033524/http://www.paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Paddle.com - Welcome!",
      "subhead": "paddle.com",
      "from": "2008-03-08T22:16:35.000Z",
      "to": "2011-02-08T03:35:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20110208033524/http://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2011-02-08T03:35:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-08-05T08:57:59.000Z",
      "variants": [
        {
          "headline": "Paddle: The easiest way to buy and discover digital content.",
          "subhead": "Buy and discover digital content like eBooks, Games, Software and Courses. Get special deals, and discounts on a wide range of digital content today.",
          "observed_at": "2013-08-05T08:57:59.000Z",
          "evidence": "https://web.archive.org/web/20130805085759/https://www.paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Paddle: The easiest way to buy and discover digital content.",
      "subhead": "Buy and discover digital content like eBooks, Games, Software and Courses. Get special deals, and discounts on a wide range of digital content today.",
      "from": "2013-08-05T08:57:59.000Z",
      "to": "2013-08-05T08:57:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130805085759/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-08-05T08:57:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-08-08T18:54:28.000Z",
      "variants": [
        {
          "headline": "Checkout + Tools",
          "subhead": null,
          "observed_at": "2015-08-08T18:54:28.000Z",
          "evidence": "https://web.archive.org/web/20150808185428/https://www.paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Checkout + Tools",
      "subhead": null,
      "from": "2015-08-08T18:54:28.000Z",
      "to": "2015-08-08T18:54:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150808185428/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-08-08T18:54:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-06T18:15:12.000Z",
      "variants": [
        {
          "headline": "Spend your time growing, not billing",
          "subhead": "We provide everything you need to sell software in one integration, with advanced solutions to help you grow and optimize your software business.",
          "observed_at": "2019-01-06T18:15:12.000Z",
          "evidence": "https://web.archive.org/web/20190106181512/https://paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Spend your time growing, not billing",
      "subhead": "We provide everything you need to sell software in one integration, with advanced solutions to help you grow and optimize your software business.",
      "from": "2019-01-06T18:15:12.000Z",
      "to": "2019-01-06T18:15:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190106181512/https://paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-06T18:15:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-03T14:32:16.000Z",
      "variants": [
        {
          "headline": "Say hello to The Paddle Revenue Delivery Platform",
          "subhead": "Helping B2B SaaS increase global conversions, reduce churn, stay compliant, and scale up fast",
          "observed_at": "2021-01-03T14:32:16.000Z",
          "evidence": "https://web.archive.org/web/20210103143216/https://paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Say hello to The Paddle Revenue Delivery Platform",
      "subhead": "Helping B2B SaaS increase global conversions, reduce churn, stay compliant, and scale up fast",
      "from": "2021-01-03T14:32:16.000Z",
      "to": "2021-01-03T14:32:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210103143216/https://paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-03T14:32:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-01T07:55:21.000Z",
      "variants": [
        {
          "headline": "The complete payments, tax, and subscriptions solution for SaaS",
          "subhead": "B2B and B2C software companies around the globe use Paddle to offload operational complexities so they can focus on growth. Paddle provides more than just the plumbing for your revenue. As a merchant ",
          "observed_at": "2023-01-01T07:55:21.000Z",
          "evidence": "https://web.archive.org/web/20230101075521/https://www.paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The complete payments, tax, and subscriptions solution for SaaS",
      "subhead": "B2B and B2C software companies around the globe use Paddle to offload operational complexities so they can focus on growth. Paddle provides more than just the plumbing for your revenue. As a merchant ",
      "from": "2023-01-01T07:55:21.000Z",
      "to": "2023-01-01T07:55:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101075521/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-01T07:55:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T10:06:39.000Z",
      "variants": [
        {
          "headline": "Increase your revenue, reduce costs and cut down risk Automatically",
          "subhead": "B2B and B2C software companies around the globe use Paddle to offload operational complexities so they can focus on growth. Paddle provides more than just the plumbing for your revenue. As a merchant ",
          "observed_at": "2024-07-03T10:06:39.000Z",
          "evidence": "https://web.archive.org/web/20240703100639/https://www.paddle.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Increase your revenue, reduce costs and cut down risk Automatically",
      "subhead": "B2B and B2C software companies around the globe use Paddle to offload operational complexities so they can focus on growth. Paddle provides more than just the plumbing for your revenue. As a merchant ",
      "from": "2024-07-03T10:06:39.000Z",
      "to": "2024-07-03T10:06:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240703100639/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-03T10:06:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:57:24.408Z",
      "variants": [
        {
          "headline": "Sell globally. Grow without the complexity.",
          "subhead": "Increase revenue, reduce risk and reduce cost with Paddle, the payment solution powering global revenue for n8n, Letterboxd & AdGuard. One platform that handles billing, tax and compliance.",
          "observed_at": "2026-07-01T03:41:50.000Z",
          "evidence": "https://web.archive.org/web/20260701034150/https://www.paddle.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell globally. Grow without the complexity.",
          "subhead": "Increase revenue, reduce risk and reduce cost with Paddle, the payment solution powering global revenue for n8n, Letterboxd & AdGuard. One platform that handles billing, tax and compliance.",
          "observed_at": "2026-11-06T19:57:24.408Z",
          "evidence": "https://www.paddle.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Sell globally. Grow without the complexity.",
      "subhead": "Increase revenue, reduce risk and reduce cost with Paddle, the payment solution powering global revenue for n8n, Letterboxd & AdGuard. One platform that handles billing, tax and compliance.",
      "from": "2026-07-01T03:41:50.000Z",
      "to": "2026-11-06T19:57:24.408Z",
      "captures": 2,
      "evidence": "https://www.paddle.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-01T03:41:50.000Z",
          "to": "2026-11-06T19:57:24.408Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f6041c51f45bacb5a418e7bd6df085d523b1eb64992e02b4b8f0581452383331:59468bd4eb77bb74a390a22b3895772c176cc75b917e0cde2393b1d2c8186ba1:headline:3feb7fe3e1b17196",
      "before_evidence": "https://web.archive.org/web/20110208033524/http://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Paddle.com - Welcome!” to “Paddle: The easiest way to buy and discover digital content.”.",
      "between": {
        "from": "2011-02-08T03:35:24.000Z",
        "to": "2013-08-05T08:57:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20130805085759/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f6041c51f45bacb5a418e7bd6df085d523b1eb64992e02b4b8f0581452383331:59468bd4eb77bb74a390a22b3895772c176cc75b917e0cde2393b1d2c8186ba1:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110208033524/http://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-02-08T03:35:24.000Z",
        "to": "2013-08-05T08:57:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20130805085759/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-59468bd4eb77bb74a390a22b3895772c176cc75b917e0cde2393b1d2c8186ba1:5a8509c23a195f056a259468f5ed363f85ea1e5d07500dceb05a40dcbef3d753:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20130805085759/https://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2013-08-05T08:57:59.000Z",
        "to": "2015-08-08T18:54:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20150808185428/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-5a8509c23a195f056a259468f5ed363f85ea1e5d07500dceb05a40dcbef3d753:56da00e53bf68000d7b54cc5b478eb642cc0c699d4eae939822143434774d884:headline:a340a23e83216ada",
      "before_evidence": "https://web.archive.org/web/20150808185428/https://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Checkout + Tools” to “Spend your time growing, not billing”.",
      "between": {
        "from": "2015-08-08T18:54:28.000Z",
        "to": "2019-01-06T18:15:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20190106181512/https://paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-56da00e53bf68000d7b54cc5b478eb642cc0c699d4eae939822143434774d884:80d198b221bdec8894fe81c407a1ebc0b3bd6ec7005accbe449a47f5a5102717:headline:f5c031fddf232798",
      "before_evidence": "https://web.archive.org/web/20190106181512/https://paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Spend your time growing, not billing” to “Say hello to The Paddle Revenue Delivery Platform”.",
      "between": {
        "from": "2019-01-06T18:15:12.000Z",
        "to": "2021-01-03T14:32:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20210103143216/https://paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-80d198b221bdec8894fe81c407a1ebc0b3bd6ec7005accbe449a47f5a5102717:87d909ce668f5752386f1cf68da569ecbf3325526048ee52c5cb04a788110327:headline:de045e2efb391b74",
      "before_evidence": "https://web.archive.org/web/20210103143216/https://paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Say hello to The Paddle Revenue Delivery Platform” to “The complete payments, tax, and subscriptions solution for SaaS”.",
      "between": {
        "from": "2021-01-03T14:32:16.000Z",
        "to": "2023-01-01T07:55:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101075521/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-87d909ce668f5752386f1cf68da569ecbf3325526048ee52c5cb04a788110327:16921f3f55936db01ec5e4d8bdb687d435c83c70c2e7f9654060b3e40f33f04e:headline:401741a4060ce777",
      "before_evidence": "https://web.archive.org/web/20230101075521/https://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The complete payments, tax, and subscriptions solution for SaaS” to “Increase your revenue, reduce costs and cut down risk Automatically”.",
      "between": {
        "from": "2023-01-01T07:55:21.000Z",
        "to": "2024-07-03T10:06:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703100639/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-16921f3f55936db01ec5e4d8bdb687d435c83c70c2e7f9654060b3e40f33f04e:5d6c64f4f7a4511c919f215356c430123176a4cc7d125c13fc51c77f2548b527:headline:5e778094bf970e00",
      "before_evidence": "https://web.archive.org/web/20240703100639/https://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Increase your revenue, reduce costs and cut down risk Automatically” to “Sell globally. Grow without the complexity.”.",
      "between": {
        "from": "2024-07-03T10:06:39.000Z",
        "to": "2026-07-01T03:41:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701034150/https://www.paddle.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-5d6c64f4f7a4511c919f215356c430123176a4cc7d125c13fc51c77f2548b527:c5ca62c181af28c2d5088de314f4277d4823a0fcd6a2e8df2a41623d25b063a8:customers_added:1244ea96ffad881e",
      "before_evidence": "https://web.archive.org/web/20260701034150/https://www.paddle.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Laravel Spark, n8n and Tailwind.",
      "between": {
        "from": "2026-07-01T03:41:50.000Z",
        "to": "2026-11-06T19:57:24.408Z"
      },
      "evidence": "https://www.paddle.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Paddle” company record, https://startuphistory.org/c/paddle.com"
}