{
  "company": {
    "name": "Own Up",
    "website": "https://ownup.com/",
    "record": "https://startuphistory.org/c/ownup.com"
  },
  "status": null,
  "history_since": "2026-11-06T19:55:59.012Z",
  "baseline": {
    "snapshot_id": "e9a056d5f4dfad0e06754e45121024bbc8a4e1cd61454c20b6f4da71e59a60d7",
    "observed_at": "2026-11-06T19:55:59.012Z",
    "headline": "Shop for your mortgage and save thousands",
    "description": "Own Up is a technology company that exists to make sure you get the best deal on your mortgage. Learn how we're bringing clarity to an outdated mortgage industry.",
    "evidence": "https://www.ownup.com/",
    "evidence_kind": "live_capture",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:55:59.012Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T19:55:59.012Z",
      "variants": [
        {
          "headline": "Shop for your mortgage and save thousands",
          "subhead": "Own Up is a technology company that exists to make sure you get the best deal on your mortgage. Learn how we're bringing clarity to an outdated mortgage industry.",
          "observed_at": "2026-11-06T19:55:59.012Z",
          "evidence": "https://www.ownup.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Shop for your mortgage and save thousands",
      "subhead": "Own Up is a technology company that exists to make sure you get the best deal on your mortgage. Learn how we're bringing clarity to an outdated mortgage industry.",
      "from": "2026-11-06T19:55:59.012Z",
      "to": "2026-11-06T19:55:59.012Z",
      "captures": 1,
      "evidence": "https://www.ownup.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:55:59.012Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Own Up” company record, https://startuphistory.org/c/ownup.com"
}