{
  "company": {
    "name": "Ownhome",
    "website": "https://ownhome.co/",
    "record": "https://startuphistory.org/c/ownhome.co"
  },
  "status": null,
  "history_since": "2021-02-27T21:18:58.000Z",
  "baseline": {
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    "observed_at": "2021-02-27T21:18:58.000Z",
    "headline": "Turning renters, into homeowners.",
    "description": "The world has changed, so will home ownership. OwnHome, Your Home.",
    "evidence": "https://web.archive.org/web/20210227211858/https://ownhome.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:55:59.012Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-02-27T21:18:58.000Z",
      "variants": [
        {
          "headline": "Turning renters, into homeowners.",
          "subhead": "The world has changed, so will home ownership. OwnHome, Your Home.",
          "observed_at": "2021-02-27T21:18:58.000Z",
          "evidence": "https://web.archive.org/web/20210227211858/https://ownhome.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turning renters, into homeowners.",
      "subhead": "The world has changed, so will home ownership. OwnHome, Your Home.",
      "from": "2021-02-27T21:18:58.000Z",
      "to": "2021-02-27T21:18:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210227211858/https://ownhome.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-02-27T21:18:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:55:59.012Z",
      "variants": [
        {
          "headline": "Better low deposit loans",
          "subhead": "Low deposit home loans from 81-100% LVR, with no LMI, plus buyer's agent support when you pay the Low Deposit Premium upfront. Our products include 0% deposit, 2% deposit, 5% deposit and 10% deposit h",
          "observed_at": "2026-11-06T19:55:59.012Z",
          "evidence": "https://ownhome.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Better low deposit loans",
      "subhead": "Low deposit home loans from 81-100% LVR, with no LMI, plus buyer's agent support when you pay the Low Deposit Premium upfront. Our products include 0% deposit, 2% deposit, 5% deposit and 10% deposit h",
      "from": "2026-11-06T19:55:59.012Z",
      "to": "2026-11-06T19:55:59.012Z",
      "captures": 1,
      "evidence": "https://ownhome.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:55:59.012Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fb7adeb1f58d2bece8495cde2707bbf40af8829c9e4a675b61e18e372ad82c0e:b896a8b8ac1d2e7cbdedb476d24b354440e7ce0b51c3dcf771b9c51451804834:headline:e896e3abbbfb1529",
      "before_evidence": "https://web.archive.org/web/20210227211858/https://ownhome.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turning renters, into homeowners.” to “Better low deposit loans”.",
      "between": {
        "from": "2021-02-27T21:18:58.000Z",
        "to": "2026-11-06T19:55:59.012Z"
      },
      "evidence": "https://ownhome.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fb7adeb1f58d2bece8495cde2707bbf40af8829c9e4a675b61e18e372ad82c0e:b896a8b8ac1d2e7cbdedb476d24b354440e7ce0b51c3dcf771b9c51451804834:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210227211858/https://ownhome.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-02-27T21:18:58.000Z",
        "to": "2026-11-06T19:55:59.012Z"
      },
      "evidence": "https://ownhome.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-fb7adeb1f58d2bece8495cde2707bbf40af8829c9e4a675b61e18e372ad82c0e:b896a8b8ac1d2e7cbdedb476d24b354440e7ce0b51c3dcf771b9c51451804834:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20210227211858/https://ownhome.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2021-02-27T21:18:58.000Z",
        "to": "2026-11-06T19:55:59.012Z"
      },
      "evidence": "https://ownhome.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "StepLadder",
      "record": "https://startuphistory.org/c/joinstepladder.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Our Leg Up",
      "record": "https://startuphistory.org/c/ourlegup.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Secha",
      "record": "https://startuphistory.org/c/sechahome.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Better.com",
      "record": "https://startuphistory.org/c/better.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ownhome” company record, https://startuphistory.org/c/ownhome.co"
}