{
  "company": {
    "name": "Owlet Baby Care",
    "website": "https://owletcare.com/",
    "record": "https://startuphistory.org/c/owletcare.com"
  },
  "status": null,
  "history_since": "2012-12-01T00:39:09.000Z",
  "baseline": {
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    "observed_at": "2012-12-01T00:39:09.000Z",
    "headline": "Owlet Baby Monitor",
    "description": "Owlet Baby Monitor",
    "evidence": "https://web.archive.org/web/20121201003909/http://www.owletcare.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:55:59.012Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-01-07T17:52:32.000Z",
      "variants": [
        {
          "headline": "Owlet Baby Monitor",
          "subhead": "Owlet Baby Monitor",
          "observed_at": "2012-12-01T00:39:09.000Z",
          "evidence": "https://web.archive.org/web/20121201003909/http://www.owletcare.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Owlet Baby Care | The Wireless iPhone Baby Breathing Monitor",
          "subhead": "The Owlet Vitals Monitor wirelessly monitors a sleeping infant's Oxygen Levels, Heart Rate Skin Temperature and does Roll Over Alerts.",
          "observed_at": "2014-01-07T17:52:32.000Z",
          "evidence": "https://web.archive.org/web/20140107175232/http://www.owletcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Owlet Baby Care | The Wireless iPhone Baby Breathing Monitor",
      "subhead": "The Owlet Vitals Monitor wirelessly monitors a sleeping infant's Oxygen Levels, Heart Rate Skin Temperature and does Roll Over Alerts.",
      "from": "2012-12-01T00:39:09.000Z",
      "to": "2014-01-07T17:52:32.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140107175232/http://www.owletcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2014-01-07T17:52:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-09-06T22:51:53.000Z",
      "variants": [
        {
          "headline": "A little help for the hardest job in the world.",
          "subhead": "Sleep better as a new mom with the Owlet Care smart sock baby monitor. It will monitor your baby's vital signs and alert you only when needed.",
          "observed_at": "2015-09-06T22:51:53.000Z",
          "evidence": "https://web.archive.org/web/20150906225153/https://www.owletcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A little help for the hardest job in the world.",
      "subhead": "Sleep better as a new mom with the Owlet Care smart sock baby monitor. It will monitor your baby's vital signs and alert you only when needed.",
      "from": "2015-09-06T22:51:53.000Z",
      "to": "2015-09-06T22:51:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150906225153/https://www.owletcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-09-06T22:51:53.000Z"
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      "quote_observed_at": "2017-01-20T01:53:51.000Z",
      "variants": [
        {
          "headline": "WHAT PEOPLE ARE SAYING ABOUT OWLET",
          "subhead": "Home",
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          "evidence": "https://web.archive.org/web/20170120015351/http://www.owletcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "WHAT PEOPLE ARE SAYING ABOUT OWLET",
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      "to": "2017-01-20T01:53:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170120015351/http://www.owletcare.com/",
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      "quote_observed_at": "2018-07-02T02:09:15.000Z",
      "variants": [
        {
          "headline": "Know Your Baby is Okay",
          "subhead": "Having a baby is an exciting time but can also bring its own fears for first-time parents. Because of that, Owlet has created a baby heart rate and oxygen monitor to help give parents some peace of mi",
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          "evidence": "https://web.archive.org/web/20180702020915/https://owletcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Know Your Baby is Okay",
      "subhead": "Having a baby is an exciting time but can also bring its own fears for first-time parents. Because of that, Owlet has created a baby heart rate and oxygen monitor to help give parents some peace of mi",
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      "to": "2018-07-02T02:09:15.000Z",
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      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-02T02:09:15.000Z"
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      "quote_observed_at": "2020-07-17T23:08:10.000Z",
      "variants": [
        {
          "headline": "Say hello to the newest Smart Sock",
          "subhead": "Monitor What Matters Most. Track your baby's heart rate, oxygen levels and sleep — all while streaming live video.",
          "observed_at": "2020-07-17T23:08:10.000Z",
          "evidence": "https://web.archive.org/web/20200717230810/https://owletcare.com/",
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        }
      ],
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      "to": "2020-07-17T23:08:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200717230810/https://owletcare.com/",
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      "seen": {
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      "quote_observed_at": "2022-01-06T10:27:50.000Z",
      "variants": [
        {
          "headline": "The new Owlet Dream Sock & Dream Duo are here!",
          "subhead": "Monitor what matters. Track your baby's sleep patterns — all while streaming live video. Learn more today.",
          "observed_at": "2022-01-06T10:27:50.000Z",
          "evidence": "https://web.archive.org/web/20220106102750/https://owletcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The new Owlet Dream Sock & Dream Duo are here!",
      "subhead": "Monitor what matters. Track your baby's sleep patterns — all while streaming live video. Learn more today.",
      "from": "2022-01-06T10:27:50.000Z",
      "to": "2022-01-06T10:27:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220106102750/https://owletcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "current": false
    },
    {
      "quote_observed_at": "2023-07-04T07:35:58.000Z",
      "variants": [
        {
          "headline": "What our parents are saying.",
          "subhead": "Owlet’s baby monitoring ecosystem works together seamlessly to give your family easier days and nights. Shop the Dream Duo, Dream Sock, Owlet Cam, Dream App, and more.",
          "observed_at": "2023-07-04T07:35:58.000Z",
          "evidence": "https://web.archive.org/web/20230704073558/https://www.owletcare.com/",
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        }
      ],
      "headline": "What our parents are saying.",
      "subhead": "Owlet’s baby monitoring ecosystem works together seamlessly to give your family easier days and nights. Shop the Dream Duo, Dream Sock, Owlet Cam, Dream App, and more.",
      "from": "2023-07-04T07:35:58.000Z",
      "to": "2023-07-04T07:35:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230704073558/https://www.owletcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-04T07:35:58.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2026-07-10T22:34:02.000Z",
      "variants": [
        {
          "headline": "Sunny Days Ahead: Save 15%",
          "subhead": "Monitor What Matters Most with the First-of-its-kind FDA-cleared smart baby monitor. Dream Sock® is the first-of-its-kind FDA-cleared smart baby monitor to offer Live Health Readings and Health Notifi",
          "observed_at": "2026-07-10T22:34:02.000Z",
          "evidence": "https://web.archive.org/web/20260710223402/https://owletcare.com/",
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        }
      ],
      "headline": "Sunny Days Ahead: Save 15%",
      "subhead": "Monitor What Matters Most with the First-of-its-kind FDA-cleared smart baby monitor. Dream Sock® is the first-of-its-kind FDA-cleared smart baby monitor to offer Live Health Readings and Health Notifi",
      "from": "2026-07-10T22:34:02.000Z",
      "to": "2026-07-10T22:34:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260710223402/https://owletcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-10T22:34:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:55:59.012Z",
      "variants": [
        {
          "headline": "Dream Sight™ Floor Stand Is Here!",
          "subhead": "Monitor What Matters Most with the First-of-its-kind FDA-cleared smart baby monitor. Dream Sock® is the first-of-its-kind FDA-cleared smart baby monitor to offer Live Health Readings and Health Notifi",
          "observed_at": "2026-11-06T19:55:59.012Z",
          "evidence": "https://owletcare.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Dream Sight™ Floor Stand Is Here!",
      "subhead": "Monitor What Matters Most with the First-of-its-kind FDA-cleared smart baby monitor. Dream Sock® is the first-of-its-kind FDA-cleared smart baby monitor to offer Live Health Readings and Health Notifi",
      "from": "2026-11-06T19:55:59.012Z",
      "to": "2026-11-06T19:55:59.012Z",
      "captures": 1,
      "evidence": "https://owletcare.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence": "https://web.archive.org/web/20140107175232/http://www.owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-01-07T17:52:32.000Z",
        "to": "2015-09-06T22:51:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20150906225153/https://www.owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-d1277d9f5142be1d656d6838e145aec71bf2239ff478b679c0d50ce79ca095d6:bde748ac75bf1683b2c671c000942f3b48d646a98f56441e64daff20b4da5f0c:headline:7e5f0a2bee257967",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A little help for the hardest job in the world.” to “WHAT PEOPLE ARE SAYING ABOUT OWLET”.",
      "between": {
        "from": "2015-09-06T22:51:53.000Z",
        "to": "2017-01-20T01:53:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20170120015351/http://www.owletcare.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “WHAT PEOPLE ARE SAYING ABOUT OWLET” to “Know Your Baby is Okay”.",
      "between": {
        "from": "2017-01-20T01:53:51.000Z",
        "to": "2018-07-02T02:09:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20180702020915/https://owletcare.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20180702020915/https://owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know Your Baby is Okay” to “Say hello to the newest Smart Sock”.",
      "between": {
        "from": "2018-07-02T02:09:15.000Z",
        "to": "2020-07-17T23:08:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20200717230810/https://owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-901b05bf8a3e5f3ecad8176292693d4e56198e3eef67bb7ca4ca5283ddaad868:71e12655b161fba6c31e653d53778182fa0f9d8297db9c7c11e4a7f17c915098:headline:d5f4c3b3516e0e1b",
      "before_evidence": "https://web.archive.org/web/20200717230810/https://owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Say hello to the newest Smart Sock” to “The new Owlet Dream Sock & Dream Duo are here!”.",
      "between": {
        "from": "2020-07-17T23:08:10.000Z",
        "to": "2022-01-06T10:27:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106102750/https://owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-71e12655b161fba6c31e653d53778182fa0f9d8297db9c7c11e4a7f17c915098:a882d565c8382b93d2614498db6d0dcce2334ecd79e62a2c4b7cb4507fda0f96:headline:03d7c30e924d63bc",
      "before_evidence": "https://web.archive.org/web/20220106102750/https://owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The new Owlet Dream Sock & Dream Duo are here!” to “What our parents are saying.”.",
      "between": {
        "from": "2022-01-06T10:27:50.000Z",
        "to": "2023-07-04T07:35:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20230704073558/https://www.owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-71e12655b161fba6c31e653d53778182fa0f9d8297db9c7c11e4a7f17c915098:a882d565c8382b93d2614498db6d0dcce2334ecd79e62a2c4b7cb4507fda0f96:compliance:6413606ad0920fac",
      "before_evidence": "https://web.archive.org/web/20220106102750/https://owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FDA-CLEARED compliance on its homepage.",
      "between": {
        "from": "2022-01-06T10:27:50.000Z",
        "to": "2023-07-04T07:35:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20230704073558/https://www.owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 8,
      "id": "page-a882d565c8382b93d2614498db6d0dcce2334ecd79e62a2c4b7cb4507fda0f96:ac186ff1bcfb0ad6754878d0f84650f75415321b7baddb28d52d9198f0dc06d2:headline:b8feaf9278f11012",
      "before_evidence": "https://web.archive.org/web/20230704073558/https://www.owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What our parents are saying.” to “Owlet US”.",
      "between": {
        "from": "2023-07-04T07:35:58.000Z",
        "to": "2025-01-05T13:41:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105134153/https://owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-ac186ff1bcfb0ad6754878d0f84650f75415321b7baddb28d52d9198f0dc06d2:57cc0aca7af6f72dad418dfaf6d277a6455481678d9fe0719a48e87d59907542:headline:81e3b32f4df0d253",
      "before_evidence": "https://web.archive.org/web/20250105134153/https://owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Owlet US” to “Sunny Days Ahead: Save 15%”.",
      "between": {
        "from": "2025-01-05T13:41:53.000Z",
        "to": "2026-07-10T22:34:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710223402/https://owletcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-57cc0aca7af6f72dad418dfaf6d277a6455481678d9fe0719a48e87d59907542:e2c4da57c72c6a37f1e84ec7d683bcb8027513181d4856b32ccfd8109a9f474b:headline:975a18ed379066e3",
      "before_evidence": "https://web.archive.org/web/20260710223402/https://owletcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Sunny Days Ahead: Save 15%” to “Dream Sight™ Floor Stand Is Here!”.",
      "between": {
        "from": "2026-07-10T22:34:02.000Z",
        "to": "2026-11-06T19:55:59.012Z"
      },
      "evidence": "https://owletcare.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Owlet Baby Care homepage now highlights Dream Sight Floor Stand",
    "summary": "Owlet Baby Care has updated its homepage messaging multiple times and now features the headline “Dream Sight™ Floor Stand Is Here!”. The site also began stating FDA-CLEARED compliance and previously added a careers page.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Owlet Baby Care changed its homepage headline to “Dream Sight™ Floor Stand Is Here!”.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between January 2025 and July 2026, the homepage headline was “Sunny Days Ahead: Save 15%”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between January 2022 and July 2023, the company’s homepage stated FDA-CLEARED compliance and used the headline “What our parents are saying.”.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between January 2014 and September 2015, Owlet Baby Care added a careers page, which may suggest it was organizing information related to roles at the company.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:44:10.802Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Owlet Baby Care” company record, https://startuphistory.org/c/owletcare.com"
}