{
  "company": {
    "name": "Outerbase",
    "website": "https://outerbase.com/",
    "record": "https://startuphistory.org/c/outerbase.com"
  },
  "status": null,
  "history_since": "2016-03-08T03:01:51.000Z",
  "baseline": {
    "snapshot_id": "82de937f072cfe437dbff015bbbfe9f7b4b4ddb53d9f7262d9d05b636e213045",
    "observed_at": "2016-03-08T03:01:51.000Z",
    "headline": null,
    "description": "Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs Elegant Digital Marketing Solutions Contact Us",
    "evidence": "https://web.archive.org/web/20160308030151/http://www.outerbase.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:55:59.012Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-07-05T00:59:12.000Z",
      "variants": [
        {
          "headline": "The interface for your database.",
          "subhead": "The interface for your database.",
          "observed_at": "2023-07-05T00:59:12.000Z",
          "evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The interface for your database.",
      "subhead": "The interface for your database.",
      "from": "2023-07-05T00:59:12.000Z",
      "to": "2023-07-05T00:59:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-05T00:59:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:55:59.012Z",
      "variants": [
        {
          "headline": "Navigate your data with AI",
          "subhead": "Effortlessly manage and explore your database with AI, no expertise needed. Collaborate seamlessly for a smarter data experience.",
          "observed_at": "2024-07-18T22:07:07.000Z",
          "evidence": "https://web.archive.org/web/20240718220707/https://www.outerbase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make working with data easy",
          "subhead": "Effortlessly manage and explore your database with AI, no expertise needed. Collaborate seamlessly for a smarter data experience.",
          "observed_at": "2025-07-09T17:47:21.000Z",
          "evidence": "https://web.archive.org/web/20250709174721/https://www.outerbase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We made working with data easy",
          "subhead": "Effortlessly manage and explore your database with AI, no expertise needed. Collaborate seamlessly for a smarter data experience.",
          "observed_at": "2026-07-11T02:36:23.000Z",
          "evidence": "https://web.archive.org/web/20260711023623/https://outerbase.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We made working with data easy",
          "subhead": "Effortlessly manage and explore your database with AI, no expertise needed. Collaborate seamlessly for a smarter data experience.",
          "observed_at": "2026-11-06T19:55:59.012Z",
          "evidence": "https://outerbase.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We made working with data easy",
      "subhead": "Effortlessly manage and explore your database with AI, no expertise needed. Collaborate seamlessly for a smarter data experience.",
      "from": "2024-07-18T22:07:07.000Z",
      "to": "2026-11-06T19:55:59.012Z",
      "captures": 4,
      "evidence": "https://outerbase.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-18T22:07:07.000Z",
          "to": "2026-11-06T19:55:59.012Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-392843d118ccf5d0205e2b7ae0c164c1da9eafb1a1fbe6608873726379b37a69:b03d14ffc3edff42c00db13f5915416ab90f5fd5f13b980763769e3fbc4bece7:headline:09905579bccd9161",
      "before_evidence": "https://web.archive.org/web/20220124184104/http://www.outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Outer Base” to “The interface for your database.”.",
      "between": {
        "from": "2022-01-24T18:41:04.000Z",
        "to": "2023-07-05T00:59:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-392843d118ccf5d0205e2b7ae0c164c1da9eafb1a1fbe6608873726379b37a69:b03d14ffc3edff42c00db13f5915416ab90f5fd5f13b980763769e3fbc4bece7:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220124184104/http://www.outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-24T18:41:04.000Z",
        "to": "2023-07-05T00:59:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-392843d118ccf5d0205e2b7ae0c164c1da9eafb1a1fbe6608873726379b37a69:b03d14ffc3edff42c00db13f5915416ab90f5fd5f13b980763769e3fbc4bece7:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220124184104/http://www.outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-24T18:41:04.000Z",
        "to": "2023-07-05T00:59:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-b03d14ffc3edff42c00db13f5915416ab90f5fd5f13b980763769e3fbc4bece7:fe49dd88918efb555e13522deb5bed028ae2bdb42a533377c6ce9c1f07b5b267:headline:e46f5a3f1d59ba2b",
      "before_evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The interface for your database.” to “Navigate your data with AI”.",
      "between": {
        "from": "2023-07-05T00:59:12.000Z",
        "to": "2024-07-18T22:07:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240718220707/https://www.outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-b03d14ffc3edff42c00db13f5915416ab90f5fd5f13b980763769e3fbc4bece7:fe49dd88918efb555e13522deb5bed028ae2bdb42a533377c6ce9c1f07b5b267:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20230705005912/https://outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-07-05T00:59:12.000Z",
        "to": "2024-07-18T22:07:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240718220707/https://www.outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-fe49dd88918efb555e13522deb5bed028ae2bdb42a533377c6ce9c1f07b5b267:8769330ca260b1fe4f1b006898f573403a57815375281893fb7b516f955f17f0:headline:973bbca3a2132f4c",
      "before_evidence": "https://web.archive.org/web/20240718220707/https://www.outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Navigate your data with AI” to “We make working with data easy”.",
      "between": {
        "from": "2024-07-18T22:07:07.000Z",
        "to": "2025-07-09T17:47:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709174721/https://www.outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-fe49dd88918efb555e13522deb5bed028ae2bdb42a533377c6ce9c1f07b5b267:8769330ca260b1fe4f1b006898f573403a57815375281893fb7b516f955f17f0:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240718220707/https://www.outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-07-18T22:07:07.000Z",
        "to": "2025-07-09T17:47:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709174721/https://www.outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-fe49dd88918efb555e13522deb5bed028ae2bdb42a533377c6ce9c1f07b5b267:8769330ca260b1fe4f1b006898f573403a57815375281893fb7b516f955f17f0:logos:46e7fce59b723ab9",
      "before_evidence": "https://web.archive.org/web/20240718220707/https://www.outerbase.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: page background image, Satellite, Ebay, Justworks and Google.",
      "between": {
        "from": "2024-07-18T22:07:07.000Z",
        "to": "2025-07-09T17:47:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709174721/https://www.outerbase.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Outerbase revises messaging, compliance claims and homepage structure",
    "summary": "Outerbase has updated its homepage messaging multiple times, adjusted how it presents pricing information, and now highlights specific compliance claims and logos on its homepage.",
    "points": [
      {
        "text": "Between January 2022 and July 2023, Outerbase changed its homepage headline from “Outer Base” to “The interface for your database.”, added a free sign-up or free trial, and added a pricing page.",
        "kind": "fact",
        "changes": [
          1,
          2,
          3
        ]
      },
      {
        "text": "Between July 2023 and July 2024, Outerbase changed its homepage headline to “Navigate your data with AI” and its homepage stated HIPAA and SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      },
      {
        "text": "Between July 2024 and July 2025, Outerbase changed its homepage headline to “We make working with data easy”, removed its pricing page link, and added logos on its homepage including page background image, Satellite, Ebay, Justworks and Google.",
        "kind": "fact",
        "changes": [
          6,
          7,
          8
        ]
      },
      {
        "text": "The multiple homepage headline changes, compliance claims, and adjustments to pricing page visibility may be consistent with Outerbase experimenting with its positioning and how it presents product and commercial information.",
        "kind": "interpretation",
        "changes": [
          1,
          3,
          4,
          5,
          6,
          7,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T20:34:50.814Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Outerbase” company record, https://startuphistory.org/c/outerbase.com"
}