{
  "company": {
    "name": "Osano",
    "website": "https://osano.com/",
    "record": "https://startuphistory.org/c/osano.com"
  },
  "status": null,
  "history_since": "2011-03-04T09:18:33.000Z",
  "baseline": {
    "snapshot_id": "f85250754a38f31772c8343e503792c86fb51e3fc9d326825ed0ab5b17264988",
    "observed_at": "2011-03-04T09:18:33.000Z",
    "headline": "osano.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110304091833/http://osano.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:51:16.977Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-27T08:07:53.000Z",
      "variants": [
        {
          "headline": "osano.com",
          "subhead": null,
          "observed_at": "2011-03-04T09:18:33.000Z",
          "evidence": "https://web.archive.org/web/20110304091833/http://osano.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "osano.com",
          "subhead": "This website is for sale! osano.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, osano.com has it all",
          "observed_at": "2016-01-11T10:13:56.000Z",
          "evidence": "https://web.archive.org/web/20160111101356/http://osano.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Osano - Be Daring",
          "subhead": null,
          "observed_at": "2018-08-27T08:07:53.000Z",
          "evidence": "https://web.archive.org/web/20180827080753/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Osano - Be Daring",
      "subhead": null,
      "from": "2011-03-04T09:18:33.000Z",
      "to": "2018-08-27T08:07:53.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20180827080753/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-03-04T09:18:33.000Z",
          "to": "2018-08-27T08:07:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-02T19:16:56.000Z",
      "variants": [
        {
          "headline": "Finally, an easy solution to data privacy laws.",
          "subhead": "Osano is an easy-to-use data privacy platform. Instantly make your website compliant with CCPA, GDPR, and monitor all of your vendor's​ privacy practices.",
          "observed_at": "2020-01-05T19:58:25.000Z",
          "evidence": "https://web.archive.org/web/20200105195825/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Finally! An easy solution to data privacy laws.",
          "subhead": "Osano is an easy-to-use data privacy platform. Instantly make your website compliant with CCPA, GDPR, and monitor all of your vendor's​ privacy practices.",
          "observed_at": "2021-01-02T19:16:56.000Z",
          "evidence": "https://web.archive.org/web/20210102191656/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Finally! An easy solution to data privacy laws.",
      "subhead": "Osano is an easy-to-use data privacy platform. Instantly make your website compliant with CCPA, GDPR, and monitor all of your vendor's​ privacy practices.",
      "from": "2020-01-05T19:58:25.000Z",
      "to": "2021-01-02T19:16:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210102191656/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-01-05T19:58:25.000Z",
          "to": "2021-01-02T19:16:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-05T18:18:01.000Z",
      "variants": [
        {
          "headline": "Avoid the privacy fines & damaging headlines.",
          "subhead": "Osano is an easy-to-use data privacy platform. Instantly make your website compliant with CCPA, GDPR, and monitor all of your vendor's​ privacy practices.",
          "observed_at": "2022-01-09T20:08:16.000Z",
          "evidence": "https://web.archive.org/web/20220109200816/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Avoid the privacy fines & damaging headlines.",
          "subhead": "Osano is an easy-to-use data privacy platform. Instantly make your website compliant with CCPA, GDPR, and monitor all of your vendor's​ privacy practices.",
          "observed_at": "2023-01-05T18:18:01.000Z",
          "evidence": "https://web.archive.org/web/20230105181801/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Avoid the privacy fines & damaging headlines.",
      "subhead": "Osano is an easy-to-use data privacy platform. Instantly make your website compliant with CCPA, GDPR, and monitor all of your vendor's​ privacy practices.",
      "from": "2022-01-09T20:08:16.000Z",
      "to": "2023-01-05T18:18:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230105181801/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-09T20:08:16.000Z",
          "to": "2023-01-05T18:18:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T13:23:27.000Z",
      "variants": [
        {
          "headline": "Increase Trust. Stay Compliant. Do the Right Thing.",
          "subhead": "Osano simplifies privacy compliance by helping organizations build, manage, and scale their privacy program. Become compliant with the GDPR, CPRA, and more.",
          "observed_at": "2024-07-03T13:23:27.000Z",
          "evidence": "https://web.archive.org/web/20240703132327/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Increase Trust. Stay Compliant. Do the Right Thing.",
      "subhead": "Osano simplifies privacy compliance by helping organizations build, manage, and scale their privacy program. Become compliant with the GDPR, CPRA, and more.",
      "from": "2024-07-03T13:23:27.000Z",
      "to": "2024-07-03T13:23:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240703132327/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-03T13:23:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-10T21:30:01.000Z",
      "variants": [
        {
          "headline": "Stop Sweating Privacy.",
          "subhead": "Osano simplifies global privacy compliance (GDPR, CPRA, and more) by helping organizations build, manage, and scale their privacy program.",
          "observed_at": "2025-07-01T06:16:00.000Z",
          "evidence": "https://web.archive.org/web/20250701061600/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Stop Sweating Privacy. We've Got Your Back.",
          "subhead": "Osano simplifies global privacy compliance (GDPR, CPRA, and more) by helping organizations build, manage, and scale their privacy program.",
          "observed_at": "2026-07-10T21:30:01.000Z",
          "evidence": "https://web.archive.org/web/20260710213001/https://www.osano.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop Sweating Privacy. We've Got Your Back.",
      "subhead": "Osano simplifies global privacy compliance (GDPR, CPRA, and more) by helping organizations build, manage, and scale their privacy program.",
      "from": "2025-07-01T06:16:00.000Z",
      "to": "2026-07-10T21:30:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260710213001/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-01T06:16:00.000Z",
          "to": "2026-07-10T21:30:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:51:16.977Z",
      "variants": [
        {
          "headline": "AI-Powered Privacy. Simplified, Proactive, and Built to Scale.",
          "subhead": "Osano simplifies global privacy compliance (GDPR, CPRA, and more) by helping organizations build, manage, and scale their privacy program.",
          "observed_at": "2026-11-06T19:51:16.977Z",
          "evidence": "https://www.osano.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI-Powered Privacy. Simplified, Proactive, and Built to Scale.",
      "subhead": "Osano simplifies global privacy compliance (GDPR, CPRA, and more) by helping organizations build, manage, and scale their privacy program.",
      "from": "2026-11-06T19:51:16.977Z",
      "to": "2026-11-06T19:51:16.977Z",
      "captures": 1,
      "evidence": "https://www.osano.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:51:16.977Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d4d5e09c97e50e878321aefb0774ef54bfd11f31d4c1f24b9299da2af381e99c:8f17a71dde0f481e16fb8d0745e71d7c42c556eff0d3738ca96197d4f1b735c0:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160111101356/http://osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-01-11T10:13:56.000Z",
        "to": "2018-08-27T08:07:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20180827080753/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-8f17a71dde0f481e16fb8d0745e71d7c42c556eff0d3738ca96197d4f1b735c0:c358f0e4d6b1041392c12ff623b49b78041d8a1fc7eeade316bb56c2c7275094:funding:af3d76d6cf76131d",
      "before_evidence": "https://web.archive.org/web/20180827080753/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “What's New at Osano December 19, 2019 Osano Closes $5.4M Series A Explosive growth and ease of use are a few of the reasons that investor…”.",
      "between": {
        "from": "2018-08-27T08:07:53.000Z",
        "to": "2020-01-05T19:58:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20200105195825/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 3,
      "id": "page-8f17a71dde0f481e16fb8d0745e71d7c42c556eff0d3738ca96197d4f1b735c0:c358f0e4d6b1041392c12ff623b49b78041d8a1fc7eeade316bb56c2c7275094:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20180827080753/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-08-27T08:07:53.000Z",
        "to": "2020-01-05T19:58:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20200105195825/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-8f17a71dde0f481e16fb8d0745e71d7c42c556eff0d3738ca96197d4f1b735c0:c358f0e4d6b1041392c12ff623b49b78041d8a1fc7eeade316bb56c2c7275094:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180827080753/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-08-27T08:07:53.000Z",
        "to": "2020-01-05T19:58:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20200105195825/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-c358f0e4d6b1041392c12ff623b49b78041d8a1fc7eeade316bb56c2c7275094:549819c02b26a60586a8a7344f7d24c40ed3f4cd7be6b4d3ccc23b267e0675a2:traction:f06dd518f1d2a491",
      "before_evidence": "https://web.archive.org/web/20200105195825/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “13,000 companies” on its homepage (was “10,000 companies”).",
      "between": {
        "from": "2020-01-05T19:58:25.000Z",
        "to": "2021-01-02T19:16:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20210102191656/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-549819c02b26a60586a8a7344f7d24c40ed3f4cd7be6b4d3ccc23b267e0675a2:d09f7b11e26e786118d1dbd746ddd5ebb402baf55b6073b019c1954e522c01cd:headline:3b7a307f9855c4e9",
      "before_evidence": "https://web.archive.org/web/20210102191656/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Finally! An easy solution to data privacy laws.” to “Avoid the privacy fines & damaging headlines.”.",
      "between": {
        "from": "2021-01-02T19:16:56.000Z",
        "to": "2022-01-09T20:08:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20220109200816/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-549819c02b26a60586a8a7344f7d24c40ed3f4cd7be6b4d3ccc23b267e0675a2:d09f7b11e26e786118d1dbd746ddd5ebb402baf55b6073b019c1954e522c01cd:traction:e18f36031ce27b18",
      "before_evidence": "https://web.archive.org/web/20210102191656/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “750,000 companies” on its homepage (was “13,000 companies”).",
      "between": {
        "from": "2021-01-02T19:16:56.000Z",
        "to": "2022-01-09T20:08:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20220109200816/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-549819c02b26a60586a8a7344f7d24c40ed3f4cd7be6b4d3ccc23b267e0675a2:d09f7b11e26e786118d1dbd746ddd5ebb402baf55b6073b019c1954e522c01cd:logos:632768edcc882f01",
      "before_evidence": "https://web.archive.org/web/20210102191656/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Mayo Clinic, Internet Society, Dior, SXSW, Hallmark, Daimler, Benetton, Zeiss and 2 more.",
      "between": {
        "from": "2021-01-02T19:16:56.000Z",
        "to": "2022-01-09T20:08:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20220109200816/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-1d427df3ba617c9edfb7d6cf4668f9a7c86017ba173e5d213d81df9bf8e1d7b6:66cb9931bb4bf6b551e9679a92b4e28eee14e9a141707a246f0f26b57622cb13:headline:a9f856f23c7b2833",
      "before_evidence": "https://web.archive.org/web/20230105181801/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Avoid the privacy fines & damaging headlines.” to “Increase Trust. Stay Compliant. Do the Right Thing.”.",
      "between": {
        "from": "2023-01-05T18:18:01.000Z",
        "to": "2024-07-03T13:23:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703132327/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-66cb9931bb4bf6b551e9679a92b4e28eee14e9a141707a246f0f26b57622cb13:29462cedf80b4a76fb97ac44940dbcdceb996d64e4f86204698338da5afda996:customers_added:f6513d8f45350692",
      "before_evidence": "https://web.archive.org/web/20240703132327/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: linux foundation gray, Lattice gray, AMC Theatres gray, Sesame workshop grey, Justworks gray, New Relic gray, Vera Bradley gray, Rodd and Gunn grey and 15 more.",
      "between": {
        "from": "2024-07-03T13:23:27.000Z",
        "to": "2025-07-01T06:16:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701061600/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-66cb9931bb4bf6b551e9679a92b4e28eee14e9a141707a246f0f26b57622cb13:29462cedf80b4a76fb97ac44940dbcdceb996d64e4f86204698338da5afda996:headline:357b287a3c39cef0",
      "before_evidence": "https://web.archive.org/web/20240703132327/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Increase Trust. Stay Compliant. Do the Right Thing.” to “Stop Sweating Privacy.”.",
      "between": {
        "from": "2024-07-03T13:23:27.000Z",
        "to": "2025-07-01T06:16:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701061600/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-29462cedf80b4a76fb97ac44940dbcdceb996d64e4f86204698338da5afda996:3b6ca61148b596a64d8c8f51b92a18f0575972b6a14126219a676ac18f51e13f:customers_added:57df2df1f3c6726e",
      "before_evidence": "https://web.archive.org/web/20250701061600/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Vanta.svg, Fender, freshbooks_logo.svg, contentful_logo.svg, Six_Flags_wordmark_bw and swoop_logo.svg.",
      "between": {
        "from": "2025-07-01T06:16:00.000Z",
        "to": "2026-07-10T21:30:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710213001/https://www.osano.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 13,
      "id": "page-3b6ca61148b596a64d8c8f51b92a18f0575972b6a14126219a676ac18f51e13f:041bd74fe8a6cde34ee7beec31c31317b71d2046a76e928546127d0b24bfc6ad:headline:12f3c28be152f66a",
      "before_evidence": "https://web.archive.org/web/20260710213001/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop Sweating Privacy. We've Got Your Back.” to “AI-Powered Privacy. Simplified, Proactive, and Built to Scale.”.",
      "between": {
        "from": "2026-07-10T21:30:01.000Z",
        "to": "2026-11-06T19:51:16.977Z"
      },
      "evidence": "https://www.osano.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-3b6ca61148b596a64d8c8f51b92a18f0575972b6a14126219a676ac18f51e13f:041bd74fe8a6cde34ee7beec31c31317b71d2046a76e928546127d0b24bfc6ad:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260710213001/https://www.osano.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-10T21:30:01.000Z",
        "to": "2026-11-06T19:51:16.977Z"
      },
      "evidence": "https://www.osano.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Osano” company record, https://startuphistory.org/c/osano.com"
}