{
  "company": {
    "name": "Orchard Therapeutics",
    "website": "https://orchard-tx.com/",
    "record": "https://startuphistory.org/c/orchard-tx.com"
  },
  "status": null,
  "history_since": "2020-01-02T21:00:08.000Z",
  "baseline": {
    "snapshot_id": "cc503f7cb85962bc99077ce6ae2db11ee7efec45bece8f70a9b8650992f89d5a",
    "observed_at": "2020-01-02T21:00:08.000Z",
    "headline": "Discover more about what we do",
    "description": null,
    "evidence": "https://web.archive.org/web/20200102210008/https://www.orchard-tx.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:51:16.977Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-01-02T21:00:08.000Z",
      "variants": [
        {
          "headline": "Discover more about what we do",
          "subhead": null,
          "observed_at": "2020-01-02T21:00:08.000Z",
          "evidence": "https://web.archive.org/web/20200102210008/https://www.orchard-tx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover more about what we do",
      "subhead": null,
      "from": "2020-01-02T21:00:08.000Z",
      "to": "2020-01-02T21:00:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200102210008/https://www.orchard-tx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-02T21:00:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-04T18:23:15.000Z",
      "variants": [
        {
          "headline": "Grow Beyond",
          "subhead": null,
          "observed_at": "2021-01-04T18:23:15.000Z",
          "evidence": "https://web.archive.org/web/20210104182315/https://www.orchard-tx.com/#website%22,%22url%22:%22https://www.orchard-tx.com/%22,%22name%22:%22Orchard",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Grow Beyond",
      "subhead": null,
      "from": "2021-01-04T18:23:15.000Z",
      "to": "2021-01-04T18:23:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210104182315/https://www.orchard-tx.com/#website%22,%22url%22:%22https://www.orchard-tx.com/%22,%22name%22:%22Orchard",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-04T18:23:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:51:16.977Z",
      "variants": [
        {
          "headline": "Imagine Limitless Possibilities",
          "subhead": null,
          "observed_at": "2022-07-14T01:33:26.000Z",
          "evidence": "https://web.archive.org/web/20220714013326/https://www.orchard-tx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Imagine Limitless Possibilities",
          "subhead": null,
          "observed_at": "2023-08-15T10:17:28.000Z",
          "evidence": "https://web.archive.org/web/20230815101728/https://www.orchard-tx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Imagine Limitless Possibilities",
          "subhead": null,
          "observed_at": "2024-07-02T16:28:14.000Z",
          "evidence": "https://web.archive.org/web/20240702162814/https://www.orchard-tx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Imagine Limitless Possibilities",
          "subhead": null,
          "observed_at": "2025-07-07T16:35:10.000Z",
          "evidence": "https://web.archive.org/web/20250707163510/https://www.orchard-tx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Imagine Limitless Possibilities",
          "subhead": null,
          "observed_at": "2026-07-15T07:21:01.000Z",
          "evidence": "https://web.archive.org/web/20260715072101/https://www.orchard-tx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Imagine Limitless Possibilities",
          "subhead": null,
          "observed_at": "2026-11-06T19:51:16.977Z",
          "evidence": "https://www.orchard-tx.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Imagine Limitless Possibilities",
      "subhead": null,
      "from": "2022-07-14T01:33:26.000Z",
      "to": "2026-11-06T19:51:16.977Z",
      "captures": 6,
      "evidence": "https://www.orchard-tx.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-07-14T01:33:26.000Z",
          "to": "2026-11-06T19:51:16.977Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cc503f7cb85962bc99077ce6ae2db11ee7efec45bece8f70a9b8650992f89d5a:fe4c3d6b67d62869982a7f28061215e040dea71fce1220ccbe666ee507faaa3d:headline:54a7a4b0bfb60dbb",
      "before_evidence": "https://web.archive.org/web/20200102210008/https://www.orchard-tx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover more about what we do” to “Grow Beyond”.",
      "between": {
        "from": "2020-01-02T21:00:08.000Z",
        "to": "2021-01-04T18:23:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20210104182315/https://www.orchard-tx.com/#website%22,%22url%22:%22https://www.orchard-tx.com/%22,%22name%22:%22Orchard",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fe4c3d6b67d62869982a7f28061215e040dea71fce1220ccbe666ee507faaa3d:77f9ee93b7154bb35ac1c5cc80adad2477ebe58df4ff8e2a057d50e49a01dea7:headline:68ffbefeb1727e53",
      "before_evidence": "https://web.archive.org/web/20210104182315/https://www.orchard-tx.com/#website%22,%22url%22:%22https://www.orchard-tx.com/%22,%22name%22:%22Orchard",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Grow Beyond” to “Imagine Limitless Possibilities”.",
      "between": {
        "from": "2021-01-04T18:23:15.000Z",
        "to": "2022-07-14T01:33:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20220714013326/https://www.orchard-tx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Orchard Therapeutics updated homepage headline language",
    "summary": "Orchard Therapeutics has revised the wording of its homepage headline multiple times, reflecting changes in how it presents itself online.",
    "points": [
      {
        "text": "Between January 2020 and January 2021, Orchard Therapeutics changed its homepage headline from “Discover more about what we do” to “Grow Beyond”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2021 and July 2022, Orchard Therapeutics changed its homepage headline from “Grow Beyond” to “Imagine Limitless Possibilities”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The progression from “Discover more about what we do” to “Imagine Limitless Possibilities” suggests a move toward more aspirational brand messaging.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:47:55.368Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Orchard Therapeutics” company record, https://startuphistory.org/c/orchard-tx.com"
}