{
  "company": {
    "name": "Operata",
    "website": "https://operata.com/",
    "record": "https://startuphistory.org/c/operata.com"
  },
  "status": null,
  "history_since": "2019-07-18T16:07:55.000Z",
  "baseline": {
    "snapshot_id": "7a05016e5e60261868fd9edeac2de30f655ab14d477c217fcac7d50fdfaa1af3",
    "observed_at": "2019-07-18T16:07:55.000Z",
    "headline": "Demand Quality Conversations.",
    "description": "Redefine the everyday experience for your agents and customers. Operata continuously collects quality data from your calls. Every call, every agent, everywhere. Then uses machine learning, diagnosing ",
    "evidence": "https://web.archive.org/web/20190718160755/https://operata.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:51:16.977Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-18T16:07:55.000Z",
      "variants": [
        {
          "headline": "Demand Quality Conversations.",
          "subhead": "Redefine the everyday experience for your agents and customers. Operata continuously collects quality data from your calls. Every call, every agent, everywhere. Then uses machine learning, diagnosing ",
          "observed_at": "2019-07-18T16:07:55.000Z",
          "evidence": "https://web.archive.org/web/20190718160755/https://operata.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Demand Quality Conversations.",
      "subhead": "Redefine the everyday experience for your agents and customers. Operata continuously collects quality data from your calls. Every call, every agent, everywhere. Then uses machine learning, diagnosing ",
      "from": "2019-07-18T16:07:55.000Z",
      "to": "2019-07-18T16:07:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190718160755/https://operata.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-18T16:07:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:51:16.977Z",
      "variants": [
        {
          "headline": "Service monitoring and assurance for Amazon Connect",
          "subhead": "Benchmark, analyse and continuously improve your CX",
          "observed_at": "2021-02-25T23:28:45.000Z",
          "evidence": "https://web.archive.org/web/20210225232845/https://operata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Service monitoring & assurance for cloud contact centers",
          "subhead": "Continuously measure performance to deliver the best possible customer experience.",
          "observed_at": "2022-07-07T04:06:13.000Z",
          "evidence": "https://web.archive.org/web/20220707040613/https://operata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Service monitoring & assurance for cloud contact centers",
          "subhead": "Continuously measure performance to deliver the best possible customer experience.",
          "observed_at": "2023-08-13T02:17:26.000Z",
          "evidence": "https://web.archive.org/web/20230813021726/https://operata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CX Observability for Cloud Contact Centers",
          "subhead": "Shine a light across data silos. Spark actions to ignite Ops & IT performance.",
          "observed_at": "2025-01-05T07:45:49.000Z",
          "evidence": "https://web.archive.org/web/20250105074549/https://operata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CX Observability. AI Certainty.",
          "subhead": "Uncover hidden patterns in your IT & Ops data to intelligently resolve issues and improve interactions - all in real time.",
          "observed_at": "2026-07-03T12:26:54.000Z",
          "evidence": "https://web.archive.org/web/20260703122654/https://operata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CX Observability. AI Certainty",
          "subhead": "Monitor, assure, diagnose and optimize performance across your AI and human-powered CX stack. In real time.",
          "observed_at": "2026-11-06T19:51:16.977Z",
          "evidence": "https://operata.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "CX Observability. AI Certainty",
      "subhead": "Monitor, assure, diagnose and optimize performance across your AI and human-powered CX stack. In real time.",
      "from": "2021-02-25T23:28:45.000Z",
      "to": "2026-11-06T19:51:16.977Z",
      "captures": 6,
      "evidence": "https://operata.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2021-02-25T23:28:45.000Z",
          "to": "2026-11-06T19:51:16.977Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-7a05016e5e60261868fd9edeac2de30f655ab14d477c217fcac7d50fdfaa1af3:152492bb33d64ae23485108b63625390c569a2007f4d7d2b42219b25aefce2bc:repositioning",
      "before_evidence": "https://web.archive.org/web/20190718160755/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Demand Quality Conversations.” to “Service monitoring and assurance for Amazon Connect”.",
      "between": {
        "from": "2019-07-18T16:07:55.000Z",
        "to": "2021-02-25T23:28:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20210225232845/https://operata.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-7a05016e5e60261868fd9edeac2de30f655ab14d477c217fcac7d50fdfaa1af3:152492bb33d64ae23485108b63625390c569a2007f4d7d2b42219b25aefce2bc:hiring:9913577dd0a491e3",
      "before_evidence": "https://web.archive.org/web/20190718160755/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Workable.",
      "between": {
        "from": "2019-07-18T16:07:55.000Z",
        "to": "2021-02-25T23:28:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20210225232845/https://operata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-7a05016e5e60261868fd9edeac2de30f655ab14d477c217fcac7d50fdfaa1af3:152492bb33d64ae23485108b63625390c569a2007f4d7d2b42219b25aefce2bc:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20190718160755/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2019-07-18T16:07:55.000Z",
        "to": "2021-02-25T23:28:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20210225232845/https://operata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 4,
      "id": "page-152492bb33d64ae23485108b63625390c569a2007f4d7d2b42219b25aefce2bc:1baba02d397c9ea01890982d56bc0a286fad30b144d7673ecb23747ab5e96f06:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210225232845/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-02-25T23:28:45.000Z",
        "to": "2022-07-07T04:06:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707040613/https://operata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-b4d3d07f331e445459a2cb09e8814b6387df74fb15184e759bcd9e3963630246:eb427501ed1e80caf3fc131cb9581b1d17b64bcd9fdacdc7e9f26655b33d2f50:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230813021726/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-08-13T02:17:26.000Z",
        "to": "2025-01-05T07:45:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105074549/https://operata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-eb427501ed1e80caf3fc131cb9581b1d17b64bcd9fdacdc7e9f26655b33d2f50:f30047f3086f2a6697a4e35dbc0f3421f058959b808ac37ff98304df1c1a7eb3:headline:2f20fb98226c7fb8",
      "before_evidence": "https://web.archive.org/web/20250105074549/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “CX Observability for Cloud Contact Centers” to “CX Observability. AI Certainty.”.",
      "between": {
        "from": "2025-01-05T07:45:49.000Z",
        "to": "2026-07-03T12:26:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703122654/https://operata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-f30047f3086f2a6697a4e35dbc0f3421f058959b808ac37ff98304df1c1a7eb3:9bd912a8a56552a658b1bed3dc1b2c3185f214171ebe496fea24f9e11f5bc2ad:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260703122654/https://operata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-03T12:26:54.000Z",
        "to": "2026-11-06T19:51:16.977Z"
      },
      "evidence": "https://operata.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Operata” company record, https://startuphistory.org/c/operata.com"
}