{
  "company": {
    "name": "Opentrons (Opentrons Labworks)",
    "website": "https://opentrons.com/",
    "record": "https://startuphistory.org/c/opentrons.com"
  },
  "status": null,
  "history_since": "2014-06-14T03:44:53.000Z",
  "baseline": {
    "snapshot_id": "fa3d135ab401f367be261154ce3f33055da1c3f683d111ba623b9fc7ad59dd75",
    "observed_at": "2014-06-14T03:44:53.000Z",
    "headline": "OpenTrons | Automation for Everyone",
    "description": null,
    "evidence": "https://web.archive.org/web/20140614034453/http://www.opentrons.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-06-14T03:44:53.000Z",
      "variants": [
        {
          "headline": "OpenTrons | Automation for Everyone",
          "subhead": null,
          "observed_at": "2014-06-14T03:44:53.000Z",
          "evidence": "https://web.archive.org/web/20140614034453/http://www.opentrons.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "OpenTrons | Automation for Everyone",
      "subhead": null,
      "from": "2014-06-14T03:44:53.000Z",
      "to": "2014-06-14T03:44:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140614034453/http://www.opentrons.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-06-14T03:44:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-02-16T16:45:05.000Z",
      "variants": [
        {
          "headline": "Robots for Biologists",
          "subhead": "Opentrons makes robots for biologists. Our mission is to empower scientists in collaboration around experiments with reproducible results.",
          "observed_at": "2017-02-16T16:45:05.000Z",
          "evidence": "https://web.archive.org/web/20170216164505/http://opentrons.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Robots for Biologists",
      "subhead": "Opentrons makes robots for biologists. Our mission is to empower scientists in collaboration around experiments with reproducible results.",
      "from": "2017-02-16T16:45:05.000Z",
      "to": "2017-02-16T16:45:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170216164505/http://opentrons.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-02-16T16:45:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T05:39:42.000Z",
      "variants": [
        {
          "headline": "Flex Fits You",
          "subhead": "Robots for Life Scientists. Labs in 40+ countries trust Opentrons to help automate their workflows. We offer 60-day risk-free returns & flexible payment options.",
          "observed_at": "2025-01-01T05:39:42.000Z",
          "evidence": "https://web.archive.org/web/20250101053942/https://opentrons.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flex Fits You",
      "subhead": "Robots for Life Scientists. Labs in 40+ countries trust Opentrons to help automate their workflows. We offer 60-day risk-free returns & flexible payment options.",
      "from": "2025-01-01T05:39:42.000Z",
      "to": "2025-01-01T05:39:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101053942/https://opentrons.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-01T05:39:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "Lab automation designed for what comes next",
          "subhead": null,
          "observed_at": "2026-07-03T04:25:34.000Z",
          "evidence": "https://web.archive.org/web/20260703042534/https://opentrons.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lab automation designed for what comes next",
          "subhead": null,
          "observed_at": "2026-11-06T19:47:28.046Z",
          "evidence": "https://opentrons.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Lab automation designed for what comes next",
      "subhead": null,
      "from": "2026-07-03T04:25:34.000Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 2,
      "evidence": "https://opentrons.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-03T04:25:34.000Z",
          "to": "2026-11-06T19:47:28.046Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fa3d135ab401f367be261154ce3f33055da1c3f683d111ba623b9fc7ad59dd75:5bfe77fda76da4410c571e28d04a6b24463389eefb05bbad9a8f3eccd32dfb13:headline:1561a4f30901556a",
      "before_evidence": "https://web.archive.org/web/20140614034453/http://www.opentrons.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “OpenTrons | Automation for Everyone” to “The OT.One”.",
      "between": {
        "from": "2014-06-14T03:44:53.000Z",
        "to": "2015-10-23T06:55:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20151023065559/http://opentrons.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-5bfe77fda76da4410c571e28d04a6b24463389eefb05bbad9a8f3eccd32dfb13:6fe936ec6c2a44f22e05af41fcf78b52c443aa18c2be034952e0be54773aea77:headline:ad0c72c4467ee98b",
      "before_evidence": "https://web.archive.org/web/20151023065559/http://opentrons.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The OT.One” to “Robots for Biologists”.",
      "between": {
        "from": "2015-10-23T06:55:59.000Z",
        "to": "2017-02-16T16:45:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20170216164505/http://opentrons.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-6fe936ec6c2a44f22e05af41fcf78b52c443aa18c2be034952e0be54773aea77:0c225c56f9ef159aa46ce1c5fb413aada642de0d1d99432cfa4246feac54c7ed:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170216164505/http://opentrons.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-02-16T16:45:05.000Z",
        "to": "2021-01-26T21:13:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20210126211343/https://opentrons.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-412df9194db3528e4f9ea6ab470106db43d2f421b0f35edf5ebe56acd31bec1d:e8f56679d8a624df466844a4a150e08fb0680cd407d8972cd76692f4d2522d80:headline:1e5864e519597aa1",
      "before_evidence": "https://web.archive.org/web/20230702042938/https://opentrons.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The OT-2” to “Flex Fits You”.",
      "between": {
        "from": "2023-07-02T04:29:38.000Z",
        "to": "2025-01-01T05:39:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101053942/https://opentrons.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e8f56679d8a624df466844a4a150e08fb0680cd407d8972cd76692f4d2522d80:34808e2b95ea18fab9e343610ba9a81395ecbc44a20c8e77c2a7b2fb052d670d:headline:e69864b23cb89534",
      "before_evidence": "https://web.archive.org/web/20250101053942/https://opentrons.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Flex Fits You” to “Lab automation designed for what comes next”.",
      "between": {
        "from": "2025-01-01T05:39:42.000Z",
        "to": "2026-07-03T04:25:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703042534/https://opentrons.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Opentrons updates homepage messaging on lab automation",
    "summary": "Opentrons has updated its homepage headlines multiple times, most recently emphasizing lab automation and future-oriented design, and has also added a careers page.",
    "points": [
      {
        "text": "Between June 2014 and October 2015, Opentrons changed its homepage headline from “OpenTrons | Automation for Everyone” to “The OT.One”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between October 2015 and February 2017, Opentrons changed its homepage headline from “The OT.One” to “Robots for Biologists”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2017 and January 2021, Opentrons added a careers page.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2023 and January 2025, Opentrons changed its homepage headline from “The OT-2” to “Flex Fits You”, and between January 2025 and July 2026 to “Lab automation designed for what comes next”.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T14:34:38.462Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Opentrons (Opentrons Labworks)” company record, https://startuphistory.org/c/opentrons.com"
}