{
  "company": {
    "name": "OpenSea",
    "website": "https://opensea.io/",
    "record": "https://startuphistory.org/c/opensea.io"
  },
  "status": null,
  "history_since": "2018-02-15T00:30:48.000Z",
  "baseline": {
    "snapshot_id": "2eb7364533de1baf104029f296800306f87fa0ce05e452aa9dcded6762ff1d3d",
    "observed_at": "2018-02-15T00:30:48.000Z",
    "headline": "Buy, sell, and discover crypto assets",
    "description": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, CryptoCelebrities, and many more. Over 100,000 crypto assets on sale now!",
    "evidence": "https://web.archive.org/web/20180215003048/https://opensea.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-02-15T00:30:48.000Z",
      "variants": [
        {
          "headline": "Buy, sell, and discover crypto assets",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, CryptoCelebrities, and many more. Over 100,000 crypto assets on sale now!",
          "observed_at": "2018-02-15T00:30:48.000Z",
          "evidence": "https://web.archive.org/web/20180215003048/https://opensea.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Buy, sell, and discover crypto assets",
      "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, CryptoCelebrities, and many more. Over 100,000 crypto assets on sale now!",
      "from": "2018-02-15T00:30:48.000Z",
      "to": "2018-02-15T00:30:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180215003048/https://opensea.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-02-15T00:30:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-19T14:46:55.000Z",
      "variants": [
        {
          "headline": "The largest marketplace for crypto collectibles",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, blockchain game items, and much more. Over 100,000 collectibles on sale now!",
          "observed_at": "2018-07-02T06:45:14.000Z",
          "evidence": "https://web.archive.org/web/20180702064514/https://opensea.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The largest marketplace for crypto collectibles",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, blockchain game items, and much more. Over 100,000 collectibles on sale now!",
          "observed_at": "2019-01-01T10:08:50.000Z",
          "evidence": "https://web.archive.org/web/20190101100850/https://opensea.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The largest marketplace for crypto collectibles",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Over 100",
          "observed_at": "2019-07-05T00:44:26.000Z",
          "evidence": "https://web.archive.org/web/20190705004426/https://opensea.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The largest marketplace for crypto collectibles",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Over 100",
          "observed_at": "2020-03-16T17:31:17.000Z",
          "evidence": "https://web.archive.org/web/20200316173117/https://opensea.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The largest marketplace for rare items",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Over 100",
          "observed_at": "2020-07-16T15:35:30.000Z",
          "evidence": "https://web.archive.org/web/20200716153530/https://opensea.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The largest marketplace for rare items",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Over 100",
          "observed_at": "2021-01-19T14:46:55.000Z",
          "evidence": "https://web.archive.org/web/20210119144655/https://opensea.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The largest marketplace for rare items",
      "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Over 100",
      "from": "2018-07-02T06:45:14.000Z",
      "to": "2021-01-19T14:46:55.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20210119144655/https://opensea.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-02T06:45:14.000Z",
          "to": "2021-01-19T14:46:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-01T02:03:36.000Z",
      "variants": [
        {
          "headline": "Discover, collect, and sell extraordinary NFTs",
          "subhead": "A peer-to-peer marketplace for rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Over 100",
          "observed_at": "2021-07-01T17:24:34.000Z",
          "evidence": "https://web.archive.org/web/20210701172434/https://opensea.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Discover, collect, and sell extraordinary NFTs",
          "subhead": "A peer-to-peer marketplace for NFTs, rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Ov",
          "observed_at": "2022-01-01T02:03:36.000Z",
          "evidence": "https://web.archive.org/web/20220101020336/https://opensea.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover, collect, and sell extraordinary NFTs",
      "subhead": "A peer-to-peer marketplace for NFTs, rare digital items and crypto collectibles. Buy, sell, auction, and discover CryptoKitties, Decentraland, Gods Unchained cards, blockchain game items, and more. Ov",
      "from": "2021-07-01T17:24:34.000Z",
      "to": "2022-01-01T02:03:36.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220101020336/https://opensea.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-01T17:24:34.000Z",
          "to": "2022-01-01T02:03:36.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2eb7364533de1baf104029f296800306f87fa0ce05e452aa9dcded6762ff1d3d:38b979a95b4c8434a674ca3e9a675c538cb23eab54b4005fef9d2ea3b74867f3:headline:92e92969183c6a90",
      "before_evidence": "https://web.archive.org/web/20180215003048/https://opensea.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Buy, sell, and discover crypto assets” to “The largest marketplace for crypto collectibles”.",
      "between": {
        "from": "2018-02-15T00:30:48.000Z",
        "to": "2018-07-02T06:45:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20180702064514/https://opensea.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b4fbb975d958380268d2036b1fe2d683252e1a6ecce70ef170757d19f0edbbb0:28a9c4358e324287af7cc0ae19bffb912388590d97929f1d8a2f38ef5200b246:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190705004426/https://opensea.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-07-05T00:44:26.000Z",
        "to": "2020-03-16T17:31:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20200316173117/https://opensea.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-115023e8e5df6bdf02e290f2ec70909a938e20285b2c18f9480f862d3f09fecc:59a0fe00798015cd1f9d1204e3d953f561012d5b250daf42797784fedd4b1359:headline:af3aa43dba49f697",
      "before_evidence": "https://web.archive.org/web/20210119144655/https://opensea.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The largest marketplace for rare items” to “Discover, collect, and sell extraordinary NFTs”.",
      "between": {
        "from": "2021-01-19T14:46:55.000Z",
        "to": "2021-07-01T17:24:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701172434/https://opensea.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Recent website and hiring-related changes at OpenSea",
    "summary": "OpenSea has changed its homepage headlines multiple times and added a careers page. The wording shifts highlight different ways of presenting crypto assets, collectibles, and NFTs.",
    "points": [
      {
        "text": "Between February 2018 and July 2018, OpenSea changed its homepage headline from “Buy, sell, and discover crypto assets” to “The largest marketplace for crypto collectibles”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2019 and March 2020, OpenSea added a careers page, which suggests it was advertising jobs on its site in that window.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2021 and July 2021, OpenSea changed its homepage headline from “The largest marketplace for rare items” to “Discover, collect, and sell extraordinary NFTs”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The shift in homepage wording between February 2018 and July 2018, and again between January 2021 and July 2021, suggests evolving marketing focus around crypto collectibles and NFTs.",
        "kind": "interpretation",
        "changes": [
          1,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T14:34:23.771Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “OpenSea” company record, https://startuphistory.org/c/opensea.io"
}