{
  "company": {
    "name": "Openmart",
    "website": "https://openmart.com/",
    "record": "https://startuphistory.org/c/openmart.com"
  },
  "status": null,
  "history_since": "2011-11-10T19:48:55.000Z",
  "baseline": {
    "snapshot_id": "114c7c52f5df49e1bc702e117bf75788489443fb193f589689b50871706b931f",
    "observed_at": "2011-11-10T19:48:55.000Z",
    "headline": "openmart.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20111110194855/http://www.openmart.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-10-10T20:30:18.000Z",
      "variants": [
        {
          "headline": "openmart.com",
          "subhead": null,
          "observed_at": "2011-11-10T19:48:55.000Z",
          "evidence": "https://web.archive.org/web/20111110194855/http://www.openmart.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "openmart.com",
          "subhead": "openmart.com is your first and best source for information about open mart. Here you will also find topics relating to issues of general interest. We hope you find what you are looking for!",
          "observed_at": "2012-08-15T13:26:09.000Z",
          "evidence": "https://web.archive.org/web/20120815132609/http://www.openmart.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "openmart.com",
          "subhead": "openmart.com is your first and best source for information about open mart. Here you will also find topics relating to issues of general interest. We hope you find what you are looking for!",
          "observed_at": "2014-01-05T08:42:07.000Z",
          "evidence": "https://web.archive.org/web/20140105084207/http://openmart.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "openmart.com",
          "subhead": "openmart.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, openmart.com has it all. We hope you find w",
          "observed_at": "2015-02-21T20:12:16.000Z",
          "evidence": "https://web.archive.org/web/20150221201216/http://openmart.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "openmart.com",
          "subhead": "This website is for sale! openmart.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, openmart.com has ",
          "observed_at": "2015-09-08T02:19:22.000Z",
          "evidence": "https://web.archive.org/web/20150908021922/http://openmart.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "openmart.com",
          "subhead": "This website is for sale! openmart.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, openmart.com has ",
          "observed_at": "2016-10-10T20:30:18.000Z",
          "evidence": "https://web.archive.org/web/20161010203018/http://openmart.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "openmart.com",
      "subhead": "This website is for sale! openmart.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, openmart.com has ",
      "from": "2011-11-10T19:48:55.000Z",
      "to": "2016-10-10T20:30:18.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20161010203018/http://openmart.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-11-10T19:48:55.000Z",
          "to": "2016-10-10T20:30:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-02-01T02:07:47.000Z",
      "variants": [
        {
          "headline": "Local business data intelligence platform",
          "subhead": "Automatically find high-compatible local business leads. Skip the lengthy sales research. Tell us how you qualify leads, and our AI will do the rest!",
          "observed_at": "2025-02-01T02:07:47.000Z",
          "evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Local business data intelligence platform",
      "subhead": "Automatically find high-compatible local business leads. Skip the lengthy sales research. Tell us how you qualify leads, and our AI will do the rest!",
      "from": "2025-02-01T02:07:47.000Z",
      "to": "2025-02-01T02:07:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-02-01T02:07:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-10T11:07:06.000Z",
      "variants": [
        {
          "headline": "The agentic layer for sales",
          "subhead": "Automatically find high-compatible local business leads. Skip the lengthy sales research. Tell us how you qualify leads, and our AI will do the rest!",
          "observed_at": "2025-07-12T00:12:54.000Z",
          "evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Openclaw for sales",
          "subhead": "Search 200M+ local businesses by category, zip code, or keyword · Export verified contacts & owner info instantly · Automate outreach with accurate SMB intelligence",
          "observed_at": "2026-07-10T11:07:06.000Z",
          "evidence": "https://web.archive.org/web/20260710110706/https://www.openmart.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Openclaw for sales",
      "subhead": "Search 200M+ local businesses by category, zip code, or keyword · Export verified contacts & owner info instantly · Automate outreach with accurate SMB intelligence",
      "from": "2025-07-12T00:12:54.000Z",
      "to": "2026-07-10T11:07:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260710110706/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-12T00:12:54.000Z",
          "to": "2026-07-10T11:07:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "SMB & local businesses database platform",
          "subhead": "Find local businesses by category and location. Explore business profiles, websites, listed contact details, ratings, and market insights.",
          "observed_at": "2026-11-06T19:47:28.046Z",
          "evidence": "https://www.openmart.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "SMB & local businesses database platform",
      "subhead": "Find local businesses by category and location. Explore business profiles, websites, listed contact details, ratings, and market insights.",
      "from": "2026-11-06T19:47:28.046Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 1,
      "evidence": "https://www.openmart.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:47:28.046Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9bbd981a7cb5b507b07f3e58286642c97980ed29587d2c6aa4348ec58a3562d9:76088210e72e9b8b072ed48c8ea31822da2522fcd07307734411e5e6220ba998:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20161010203018/http://openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-10-10T20:30:18.000Z",
        "to": "2025-02-01T02:07:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-76088210e72e9b8b072ed48c8ea31822da2522fcd07307734411e5e6220ba998:efd58193740816a88c1368e24d3f88c2412d02e4327e43d75e383ceb60e1c801:headline:6a7324b27d75f65b",
      "before_evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Local business data intelligence platform” to “The agentic layer for sales”.",
      "between": {
        "from": "2025-02-01T02:07:47.000Z",
        "to": "2025-07-12T00:12:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-76088210e72e9b8b072ed48c8ea31822da2522fcd07307734411e5e6220ba998:efd58193740816a88c1368e24d3f88c2412d02e4327e43d75e383ceb60e1c801:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-02-01T02:07:47.000Z",
        "to": "2025-07-12T00:12:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-76088210e72e9b8b072ed48c8ea31822da2522fcd07307734411e5e6220ba998:efd58193740816a88c1368e24d3f88c2412d02e4327e43d75e383ceb60e1c801:pricing:02c2adc66cfad5cc",
      "before_evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $2000 / mo, $209 / mo, $ 525 / mo and $999 / mo to $119 / mo, $1250 / mo, $2000 / mo, $209 / mo, $ 525 / mo and $299 / mo.",
      "between": {
        "from": "2025-02-01T02:07:47.000Z",
        "to": "2025-07-12T00:12:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-76088210e72e9b8b072ed48c8ea31822da2522fcd07307734411e5e6220ba998:efd58193740816a88c1368e24d3f88c2412d02e4327e43d75e383ceb60e1c801:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250201020747/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-02-01T02:07:47.000Z",
        "to": "2025-07-12T00:12:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-efd58193740816a88c1368e24d3f88c2412d02e4327e43d75e383ceb60e1c801:b0504f375d6cf10d676b24654409085f2336215e757e717a7870fddea7230902:headline:bbe6b2654a73a370",
      "before_evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The agentic layer for sales” to “Openclaw for sales”.",
      "between": {
        "from": "2025-07-12T00:12:54.000Z",
        "to": "2026-07-10T11:07:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710110706/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-efd58193740816a88c1368e24d3f88c2412d02e4327e43d75e383ceb60e1c801:b0504f375d6cf10d676b24654409085f2336215e757e717a7870fddea7230902:pricing:c59a5a1baceb86d8",
      "before_evidence": "https://web.archive.org/web/20250712001254/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $119 / mo, $1250 / mo, $2000 / mo, $209 / mo, $ 525 / mo and $299 / mo to $149 / mo, $105 / mo, $299 / mo, $209 / mo, $150 / mo, $100 / user and 2 more.",
      "between": {
        "from": "2025-07-12T00:12:54.000Z",
        "to": "2026-07-10T11:07:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710110706/https://www.openmart.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 8,
      "id": "page-b0504f375d6cf10d676b24654409085f2336215e757e717a7870fddea7230902:3507d3f92b4ad9afb5863fb7f5be8e1be882eddb2e4bf0f617f5b5e485e5659d:headline:a529f87551b10cb6",
      "before_evidence": "https://web.archive.org/web/20260710110706/https://www.openmart.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Openclaw for sales” to “SMB & local businesses database platform”.",
      "between": {
        "from": "2026-07-10T11:07:06.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://www.openmart.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Openmart alters sales messaging and pricing tiers",
    "summary": "Openmart revised its homepage positioning several times and adjusted listed pricing tiers, while also introducing free sign-up or free trial access. The company additionally removed its pricing page link during one of these pricing updates.",
    "points": [
      {
        "text": "Between February 2025 and July 2025, Openmart changed its homepage headline from “Local business data intelligence platform” to “The agentic layer for sales” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between October 2016 and February 2025, Openmart added a pricing page, and between February 2025 and July 2025 it expanded listed plans and removed the pricing page link.",
        "kind": "fact",
        "changes": [
          1,
          4,
          5
        ]
      },
      {
        "text": "Between July 2025 and July 2026, Openmart changed its homepage headline to “Openclaw for sales” and modified listed prices to $149 / mo, $105 / mo, $299 / mo, $209 / mo, $150 / mo, $100 / user and 2 more.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Openmart changed its homepage headline to “SMB & local businesses database platform”, which may indicate an emphasis on SMB and local business data positioning.",
        "kind": "interpretation",
        "changes": [
          8
        ]
      }
    ],
    "written_at": "2026-11-07T14:35:05.062Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Openmart” company record, https://startuphistory.org/c/openmart.com"
}