{
  "company": {
    "name": "Oobeya",
    "website": "https://oobeya.io/",
    "record": "https://startuphistory.org/c/oobeya.io"
  },
  "status": null,
  "history_since": "2021-08-05T02:13:36.000Z",
  "baseline": {
    "snapshot_id": "6b771791a1134dec963301b97f44c5ea7c595df30886a45475e0703c0842fdc7",
    "observed_at": "2021-08-05T02:13:36.000Z",
    "headline": "Oobeya – Software Intelligence Platform For Efficiency & Quality",
    "description": null,
    "evidence": "https://web.archive.org/web/20210805021336/https://oobeya.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-08-05T02:13:36.000Z",
      "variants": [
        {
          "headline": "Oobeya – Software Intelligence Platform For Efficiency & Quality",
          "subhead": null,
          "observed_at": "2021-08-05T02:13:36.000Z",
          "evidence": "https://web.archive.org/web/20210805021336/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Oobeya – Software Intelligence Platform For Efficiency & Quality",
      "subhead": null,
      "from": "2021-08-05T02:13:36.000Z",
      "to": "2021-08-05T02:13:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210805021336/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-08-05T02:13:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-19T08:26:45.000Z",
      "variants": [
        {
          "headline": "The Next-Level of Engineering Efficiency",
          "subhead": null,
          "observed_at": "2022-01-19T08:26:45.000Z",
          "evidence": "https://web.archive.org/web/20220119082645/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Next-Level of Engineering Efficiency",
      "subhead": null,
      "from": "2022-01-19T08:26:45.000Z",
      "to": "2022-01-19T08:26:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220119082645/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-19T08:26:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-02T22:37:24.000Z",
      "variants": [
        {
          "headline": "Accelerate software value delivery performance 🚀",
          "subhead": "Works with code repositories, issue tracking, testing, app performance monitoring, and incident management tools to measure engineering metrics, like cycle time, lead time, sprint planning accuracy, p",
          "observed_at": "2022-07-02T22:37:24.000Z",
          "evidence": "https://web.archive.org/web/20220702223724/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accelerate software value delivery performance 🚀",
      "subhead": "Works with code repositories, issue tracking, testing, app performance monitoring, and incident management tools to measure engineering metrics, like cycle time, lead time, sprint planning accuracy, p",
      "from": "2022-07-02T22:37:24.000Z",
      "to": "2022-07-02T22:37:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220702223724/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-02T22:37:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-11T21:12:06.000Z",
      "variants": [
        {
          "headline": "Oobeya detects software development and delivery symptoms* automatically",
          "subhead": "Accelerate the software development process with Oobeya, engineering intelligence and DORA Metrics tracking platform for complete visibility.",
          "observed_at": "2023-09-23T18:24:23.000Z",
          "evidence": "https://web.archive.org/web/20230923182423/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Oobeya detects software development and delivery symptoms* automatically",
          "subhead": "Accelerate the software development process with Oobeya, engineering intelligence and DORA Metrics tracking platform for complete visibility.",
          "observed_at": "2024-01-11T21:12:06.000Z",
          "evidence": "https://web.archive.org/web/20240111211206/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Oobeya detects software development and delivery symptoms* automatically",
      "subhead": "Accelerate the software development process with Oobeya, engineering intelligence and DORA Metrics tracking platform for complete visibility.",
      "from": "2023-09-23T18:24:23.000Z",
      "to": "2024-01-11T21:12:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240111211206/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-23T18:24:23.000Z",
          "to": "2024-01-11T21:12:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-05T08:31:14.000Z",
      "variants": [
        {
          "headline": "Driving Excellence In Software Engineering Teams",
          "subhead": "Accelerate the software development process with Oobeya, engineering intelligence, and the DORA Metrics tracking platform for complete operational visibility and optimization.",
          "observed_at": "2024-07-05T08:31:14.000Z",
          "evidence": "https://web.archive.org/web/20240705083114/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Driving Excellence In Software Engineering Teams",
      "subhead": "Accelerate the software development process with Oobeya, engineering intelligence, and the DORA Metrics tracking platform for complete operational visibility and optimization.",
      "from": "2024-07-05T08:31:14.000Z",
      "to": "2024-07-05T08:31:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240705083114/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-05T08:31:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-11T06:26:27.000Z",
      "variants": [
        {
          "headline": "Developer Productivity Insights Platform",
          "subhead": "Accelerate the software development with Oobeya engineering intelligence and DORA Metrics platform, complete operational visibility and optimization.",
          "observed_at": "2025-07-11T06:26:27.000Z",
          "evidence": "https://web.archive.org/web/20250711062627/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Developer Productivity Insights Platform",
      "subhead": "Accelerate the software development with Oobeya engineering intelligence and DORA Metrics platform, complete operational visibility and optimization.",
      "from": "2025-07-11T06:26:27.000Z",
      "to": "2025-07-11T06:26:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250711062627/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-11T06:26:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-08T15:13:58.000Z",
      "variants": [
        {
          "headline": "Software engineering intelligence for modern software teams",
          "subhead": "Oobeya is a Software Engineering Intelligence Platform that connects Git, project, CI/CD, quality, test, and AI-assisted development signals for software teams and engineering organizations.",
          "observed_at": "2026-10-08T15:13:58.000Z",
          "evidence": "https://web.archive.org/web/20261008151358/https://oobeya.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Software engineering intelligence for modern software teams",
      "subhead": "Oobeya is a Software Engineering Intelligence Platform that connects Git, project, CI/CD, quality, test, and AI-assisted development signals for software teams and engineering organizations.",
      "from": "2026-10-08T15:13:58.000Z",
      "to": "2026-10-08T15:13:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20261008151358/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-10-08T15:13:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "Make AI coding costs, quality, and engineering flow visible.",
          "subhead": "Connect team performance, DORA metrics, code quality, AI attribution, and AI cost monitoring with Oobeya. Deploy in the cloud, on-premise, or air-gapped.",
          "observed_at": "2026-11-06T19:47:28.046Z",
          "evidence": "https://oobeya.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make AI coding costs, quality, and engineering flow visible.",
      "subhead": "Connect team performance, DORA metrics, code quality, AI attribution, and AI cost monitoring with Oobeya. Deploy in the cloud, on-premise, or air-gapped.",
      "from": "2026-11-06T19:47:28.046Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 1,
      "evidence": "https://oobeya.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:47:28.046Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-af0f72d03f7b9d8373c56e226aa1b0df3e35f6f90cea97835e28749de1cebb8d:519287fe830423a484183793005a82699a869b842907b32906409e5d8db15cda:headline:9e546f8dceb4d8c5",
      "before_evidence": "https://web.archive.org/web/20220119082645/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Next-Level of Engineering Efficiency” to “Accelerate software value delivery performance 🚀”.",
      "between": {
        "from": "2022-01-19T08:26:45.000Z",
        "to": "2022-07-02T22:37:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20220702223724/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-519287fe830423a484183793005a82699a869b842907b32906409e5d8db15cda:9907c06e59c8a44d0a29993c7551bfd73df3d3480b73e4a0868cc582169b930b:headline:952176bdfcbe93d8",
      "before_evidence": "https://web.archive.org/web/20220702223724/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Accelerate software value delivery performance 🚀” to “Oobeya detects software development and delivery symptoms* automatically”.",
      "between": {
        "from": "2022-07-02T22:37:24.000Z",
        "to": "2023-09-23T18:24:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923182423/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-519287fe830423a484183793005a82699a869b842907b32906409e5d8db15cda:9907c06e59c8a44d0a29993c7551bfd73df3d3480b73e4a0868cc582169b930b:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20220702223724/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2022-07-02T22:37:24.000Z",
        "to": "2023-09-23T18:24:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923182423/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 4,
      "id": "page-d32c37fc8daa43a70da4478d8600c350a5ffea411916d229971ff138107e952c:b1233ac976f1326e666b5da231ef33d04a2373dc1f325433f9c89e9ef1f6c85c:headline:a959226d754e8dce",
      "before_evidence": "https://web.archive.org/web/20240111211206/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Oobeya detects software development and delivery symptoms* automatically” to “Driving Excellence In Software Engineering Teams”.",
      "between": {
        "from": "2024-01-11T21:12:06.000Z",
        "to": "2024-07-05T08:31:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705083114/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-b1233ac976f1326e666b5da231ef33d04a2373dc1f325433f9c89e9ef1f6c85c:e65bff01c3ae7c2242736483cffff86bb2adaa00707b51dda7d8a42bfcefb9e0:customers_added:c9d9a84e21877c2b",
      "before_evidence": "https://web.archive.org/web/20240705083114/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: /assets/ /gray/koc.png, /assets/ /gray/ford.png, /assets/ /gray/setur.png, /assets/ /gray/turkcell.png, /assets/ /gray/teb.png, /assets/ /gray/vakifbank.png, /assets/ /gray/tom_bank.png, /assets/ /gray/albarakatech.png and 15 more.",
      "between": {
        "from": "2024-07-05T08:31:14.000Z",
        "to": "2025-07-11T06:26:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711062627/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-b1233ac976f1326e666b5da231ef33d04a2373dc1f325433f9c89e9ef1f6c85c:e65bff01c3ae7c2242736483cffff86bb2adaa00707b51dda7d8a42bfcefb9e0:headline:d9f8c709c4a62fe3",
      "before_evidence": "https://web.archive.org/web/20240705083114/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Driving Excellence In Software Engineering Teams” to “Developer Productivity Insights Platform”.",
      "between": {
        "from": "2024-07-05T08:31:14.000Z",
        "to": "2025-07-11T06:26:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711062627/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-e65bff01c3ae7c2242736483cffff86bb2adaa00707b51dda7d8a42bfcefb9e0:fd65847db1ecaeb6e218e97ff069ff5197a4d75f6777daefc36f1977a5a6feca:headline:7b1bb459ebfc79ab",
      "before_evidence": "https://web.archive.org/web/20250711062627/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Developer Productivity Insights Platform” to “Software engineering intelligence for modern software teams”.",
      "between": {
        "from": "2025-07-11T06:26:27.000Z",
        "to": "2026-10-08T15:13:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20261008151358/https://oobeya.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-fd65847db1ecaeb6e218e97ff069ff5197a4d75f6777daefc36f1977a5a6feca:159721c7e749d75e897ea3dd0773206d7e6d0e92d8eaad6087896a7f4fb8c92a:headline:80f82188c917e732",
      "before_evidence": "https://web.archive.org/web/20261008151358/https://oobeya.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Software engineering intelligence for modern software teams” to “Make AI coding costs, quality, and engineering flow visible.”.",
      "between": {
        "from": "2026-10-08T15:13:58.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://oobeya.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Oobeya shifts homepage focus to AI coding costs and engineering flow",
    "summary": "Oobeya’s homepage messaging now highlights visibility into AI coding costs, quality, and engineering flow, alongside earlier mentions of software engineering intelligence, developer productivity insights, customer logos, and ISO 27001 compliance.",
    "points": [
      {
        "text": "Between July 2022 and September 2023, Oobeya changed its homepage headline to “Oobeya detects software development and delivery symptoms* automatically” and stated ISO 27001 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between July 2024 and July 2025, Oobeya added multiple customer logos to its homepage and changed its headline to “Developer Productivity Insights Platform”.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      },
      {
        "text": "Between July 2025 and October 2026, Oobeya changed its homepage headline to “Software engineering intelligence for modern software teams”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between October 2026 and November 2026, Oobeya changed its homepage headline to “Make AI coding costs, quality, and engineering flow visible.”, which suggests an emphasis on visibility into AI coding costs, quality, and engineering flow.",
        "kind": "interpretation",
        "changes": [
          8
        ]
      }
    ],
    "written_at": "2026-11-07T14:35:41.712Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Oobeya” company record, https://startuphistory.org/c/oobeya.io"
}