{
  "company": {
    "name": "On The Goga",
    "website": "https://onthegoga.com/",
    "record": "https://startuphistory.org/c/onthegoga.com"
  },
  "status": null,
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    "observed_at": "2015-07-24T20:33:31.000Z",
    "headline": "On The Goga | Yoga where you need it, when you need it",
    "description": null,
    "evidence": "https://web.archive.org/web/20150724203331/http://www.onthegoga.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-07-24T20:33:31.000Z",
      "variants": [
        {
          "headline": "On The Goga | Yoga where you need it, when you need it",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20150724203331/http://www.onthegoga.com:80/",
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      ],
      "headline": "On The Goga | Yoga where you need it, when you need it",
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      "to": "2015-07-24T20:33:31.000Z",
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      "evidence": "https://web.archive.org/web/20150724203331/http://www.onthegoga.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-07-24T20:33:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-31T22:47:18.000Z",
      "variants": [
        {
          "headline": "The wellness MEMBERSHIP that makes employees happy.",
          "subhead": "A Philadelphia corporate wellness company specializing in culture-driven wellness programs. On-site wellness classes include: mindfulness, yoga, nutrition, financial health, community building, massag",
          "observed_at": "2018-07-31T22:47:18.000Z",
          "evidence": "https://web.archive.org/web/20180731224718/http://www.onthegoga.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The wellness MEMBERSHIP that makes employees happy.",
      "subhead": "A Philadelphia corporate wellness company specializing in culture-driven wellness programs. On-site wellness classes include: mindfulness, yoga, nutrition, financial health, community building, massag",
      "from": "2018-07-31T22:47:18.000Z",
      "to": "2018-07-31T22:47:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180731224718/http://www.onthegoga.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-31T22:47:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-19T15:30:11.000Z",
      "variants": [
        {
          "headline": "Corporate wellness programs built on Happiness.",
          "subhead": "A Philadelphia corporate wellness company specializing in culture-driven wellness programs. On-site wellness classes include: mindfulness, yoga, nutrition, financial health, community building, massag",
          "observed_at": "2019-07-19T15:30:11.000Z",
          "evidence": "https://web.archive.org/web/20190719153011/https://www.onthegoga.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Corporate wellness programs built on Happiness.",
      "subhead": "A Philadelphia corporate wellness company specializing in culture-driven wellness programs. On-site wellness classes include: mindfulness, yoga, nutrition, financial health, community building, massag",
      "from": "2019-07-19T15:30:11.000Z",
      "to": "2019-07-19T15:30:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190719153011/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-19T15:30:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-10T01:25:33.000Z",
      "variants": [
        {
          "headline": "Your remote wellbeing resource FOR LEADERS & TEAMS",
          "subhead": "Remote an on-site employee wellbeing and engagement programs for happier tams. Engaging trainings and tools for mindfulness, burnout, remote leadership, team building, yoga, nutrition, financial healt",
          "observed_at": "2020-07-10T01:25:33.000Z",
          "evidence": "https://web.archive.org/web/20200710012533/https://www.onthegoga.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your remote wellbeing resource FOR LEADERS & TEAMS",
      "subhead": "Remote an on-site employee wellbeing and engagement programs for happier tams. Engaging trainings and tools for mindfulness, burnout, remote leadership, team building, yoga, nutrition, financial healt",
      "from": "2020-07-10T01:25:33.000Z",
      "to": "2020-07-10T01:25:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200710012533/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
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      "quote_observed_at": "2022-08-09T02:57:06.000Z",
      "variants": [
        {
          "headline": "Corporate Wellness Done Right.",
          "subhead": "Escape the corporate grind with corporate wellness done right. On The Goga offers virtual wellbeing services that improve corporate culture, retention rates, and more.",
          "observed_at": "2022-08-09T02:57:06.000Z",
          "evidence": "https://web.archive.org/web/20220809025706/https://www.onthegoga.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Corporate Wellness Done Right.",
      "subhead": "Escape the corporate grind with corporate wellness done right. On The Goga offers virtual wellbeing services that improve corporate culture, retention rates, and more.",
      "from": "2022-08-09T02:57:06.000Z",
      "to": "2022-08-09T02:57:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220809025706/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-08-09T02:57:06.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "Workplace Wellbeing starts here.",
          "subhead": "Centralize and customize your wellbeing program with On The Goga. Discover the all-in-one corporate wellness platform with a custom demo today!",
          "observed_at": "2023-08-05T21:12:09.000Z",
          "evidence": "https://web.archive.org/web/20230805211209/https://www.onthegoga.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Workplace Wellbeing starts here.",
          "subhead": "Centralize and customize your wellbeing program with On The Goga. Discover the all-in-one corporate wellness platform with a custom demo today!",
          "observed_at": "2025-08-17T11:56:52.000Z",
          "evidence": "https://web.archive.org/web/20250817115652/https://www.onthegoga.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Finally, Workplace Wellbeing that Works",
          "subhead": "Centralize and customize your wellbeing program with On The Goga. Discover the all-in-one corporate wellness platform with a custom demo today!",
          "observed_at": "2026-11-06T19:47:28.046Z",
          "evidence": "https://www.onthegoga.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Finally, Workplace Wellbeing that Works",
      "subhead": "Centralize and customize your wellbeing program with On The Goga. Discover the all-in-one corporate wellness platform with a custom demo today!",
      "from": "2023-08-05T21:12:09.000Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 3,
      "evidence": "https://www.onthegoga.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-08-05T21:12:09.000Z",
          "to": "2026-11-06T19:47:28.046Z"
        }
      },
      "current": true
    }
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      "id": "page-3d929fafba64a3eb37ebd00ba3def425d63455036925eab7ee43b48088251c27:45e4b262be024c9aa537b3fe36626b4745bc00dd51774e1790c3bd1610cb6c8a:hiring:20dd4c09cc4ab0aa",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-07-24T20:33:31.000Z",
        "to": "2016-07-12T21:46:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20160712214641/http://www.onthegoga.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-4ee5aa7812ad50d52401765010f98df0e55fd83802772536c0b81715c79a7a74:54529eeb1322e08109f56a6d7a4b9fedbc05b87a97e44162e2726a9b5a66a76d:headline:2ebee48b21799ab7",
      "before_evidence": "https://web.archive.org/web/20170710103640/http://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “On the Goga” to “The wellness MEMBERSHIP that makes employees happy.”.",
      "between": {
        "from": "2017-07-10T10:36:40.000Z",
        "to": "2018-07-31T22:47:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20180731224718/http://www.onthegoga.com:80/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 3,
      "id": "page-54529eeb1322e08109f56a6d7a4b9fedbc05b87a97e44162e2726a9b5a66a76d:553268e818c2f04abe5da228e90d472c213b2ee0122c992d7dd7eb46d395c4dc:headline:eadb9a5d9baac51a",
      "before_evidence": "https://web.archive.org/web/20180731224718/http://www.onthegoga.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The wellness MEMBERSHIP that makes employees happy.” to “Corporate wellness programs built on Happiness.”.",
      "between": {
        "from": "2018-07-31T22:47:18.000Z",
        "to": "2019-07-19T15:30:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20190719153011/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-54529eeb1322e08109f56a6d7a4b9fedbc05b87a97e44162e2726a9b5a66a76d:553268e818c2f04abe5da228e90d472c213b2ee0122c992d7dd7eb46d395c4dc:logos:fe12d37202fa21cc",
      "before_evidence": "https://web.archive.org/web/20180731224718/http://www.onthegoga.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: PrintQuality_HappyPeople_Blur.jpg and PwC+ .jpg.",
      "between": {
        "from": "2018-07-31T22:47:18.000Z",
        "to": "2019-07-19T15:30:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20190719153011/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-553268e818c2f04abe5da228e90d472c213b2ee0122c992d7dd7eb46d395c4dc:3ac79fcee567b059e51d10e2156c6a53a2e28d7fdbb86726ee93c1399c6bebdb:headline:dbb8194cd6316fd0",
      "before_evidence": "https://web.archive.org/web/20190719153011/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Corporate wellness programs built on Happiness.” to “Your remote wellbeing resource FOR LEADERS & TEAMS”.",
      "between": {
        "from": "2019-07-19T15:30:11.000Z",
        "to": "2020-07-10T01:25:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20200710012533/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-553268e818c2f04abe5da228e90d472c213b2ee0122c992d7dd7eb46d395c4dc:3ac79fcee567b059e51d10e2156c6a53a2e28d7fdbb86726ee93c1399c6bebdb:logos:0f3eecca181c9591",
      "before_evidence": "https://web.archive.org/web/20190719153011/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: EmotionalPillar.jpg.",
      "between": {
        "from": "2019-07-19T15:30:11.000Z",
        "to": "2020-07-10T01:25:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20200710012533/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-3ac79fcee567b059e51d10e2156c6a53a2e28d7fdbb86726ee93c1399c6bebdb:615a125f6167cb6ecf809c1ade72be9b6f6f8d1d74060378971061257d7dac95:headline:808613aebaeac0f6",
      "before_evidence": "https://web.archive.org/web/20200710012533/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your remote wellbeing resource FOR LEADERS & TEAMS” to “Corporate Wellness Done Right.”.",
      "between": {
        "from": "2020-07-10T01:25:33.000Z",
        "to": "2022-08-09T02:57:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20220809025706/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-3ac79fcee567b059e51d10e2156c6a53a2e28d7fdbb86726ee93c1399c6bebdb:615a125f6167cb6ecf809c1ade72be9b6f6f8d1d74060378971061257d7dac95:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200710012533/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-07-10T01:25:33.000Z",
        "to": "2022-08-09T02:57:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20220809025706/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 9,
      "id": "page-615a125f6167cb6ecf809c1ade72be9b6f6f8d1d74060378971061257d7dac95:9594ae11627a57e9177b18371f89dd2a3421b759e8d290871875bd9dbf7a6b8f:headline:19919a04fefa84b6",
      "before_evidence": "https://web.archive.org/web/20220809025706/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Corporate Wellness Done Right.” to “Workplace Wellbeing starts here.”.",
      "between": {
        "from": "2022-08-09T02:57:06.000Z",
        "to": "2023-08-05T21:12:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230805211209/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-615a125f6167cb6ecf809c1ade72be9b6f6f8d1d74060378971061257d7dac95:9594ae11627a57e9177b18371f89dd2a3421b759e8d290871875bd9dbf7a6b8f:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20220809025706/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2022-08-09T02:57:06.000Z",
        "to": "2023-08-05T21:12:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230805211209/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-9594ae11627a57e9177b18371f89dd2a3421b759e8d290871875bd9dbf7a6b8f:03b1e19222e07f76aa816797256e6bda97fa7517ac2408b40e8bcfe0673805b0:customers_added:35c64e901206fbad",
      "before_evidence": "https://web.archive.org/web/20230805211209/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Meta, PUMA, Certified B Corporation, Independence, Carvana, Saxbys, Merck and Monday.com.",
      "between": {
        "from": "2023-08-05T21:12:09.000Z",
        "to": "2025-08-17T11:56:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250817115652/https://www.onthegoga.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 12,
      "id": "page-03b1e19222e07f76aa816797256e6bda97fa7517ac2408b40e8bcfe0673805b0:a75c4e49ef755b2fc7b107593beed11f0f54badd7a698edba4458b5d45fa3e00:headline:d1ab9168004d354d",
      "before_evidence": "https://web.archive.org/web/20250817115652/https://www.onthegoga.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Workplace Wellbeing starts here.” to “Finally, Workplace Wellbeing that Works”.",
      "between": {
        "from": "2025-08-17T11:56:52.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://www.onthegoga.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "On The Goga updates positioning on workplace wellbeing",
    "summary": "On The Goga now presents itself with the homepage headline “Finally, Workplace Wellbeing that Works” and shows multiple corporate logos on its site. Earlier changes show shifts in how it describes its wellness and corporate wellbeing offerings, and adjustments to public pricing information.",
    "points": [
      {
        "text": "Between August 2025 and November 2026, On The Goga changed its homepage headline to “Finally, Workplace Wellbeing that Works”.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "Between August 2023 and August 2025, On The Goga added homepage logos for Meta, PUMA, Certified B Corporation, Independence, Carvana, Saxbys, Merck and Monday.com.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between August 2022 and August 2023, On The Goga changed its homepage headline to “Workplace Wellbeing starts here.” and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          9,
          10
        ]
      },
      {
        "text": "The sequence of homepage headlines between July 2017 and November 2026 suggests an ongoing refinement of how On The Goga presents its wellness and workplace wellbeing focus to site visitors.",
        "kind": "interpretation",
        "changes": [
          2,
          3,
          5,
          7,
          9,
          12
        ]
      }
    ],
    "written_at": "2026-11-07T14:37:01.963Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “On The Goga” company record, https://startuphistory.org/c/onthegoga.com"
}