{
  "company": {
    "name": "Onit",
    "website": "https://onit.com/",
    "record": "https://startuphistory.org/c/onit.com"
  },
  "status": null,
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  "baseline": {
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    "headline": "New Page 1",
    "description": null,
    "evidence": "https://web.archive.org/web/20080125111446/http://onit.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "New Page 1",
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      "to": "2008-01-25T11:14:46.000Z",
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      "evidence": "https://web.archive.org/web/20080125111446/http://onit.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-01-25T11:14:46.000Z"
      },
      "current": false
    },
    {
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      "variants": [
        {
          "headline": "Sign Up Now",
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          "observed_at": "2013-07-05T13:30:15.000Z",
          "evidence": "https://web.archive.org/web/20130705133015/http://www.onit.com:80/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Sign Up Now",
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      "from": "2013-07-05T13:30:15.000Z",
      "to": "2013-07-05T13:30:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130705133015/http://www.onit.com:80/",
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      "seen": {
        "on": "2013-07-05T13:30:15.000Z"
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    {
      "quote_observed_at": "2017-03-03T07:34:07.000Z",
      "variants": [
        {
          "headline": "Onit, Inc.",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20150205231132/http://www.onit.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Help Your Business with Enterprise Application Software | Onit, Inc.",
          "subhead": "Onit Enterprise Application Software is designed to help your teams streamline operations, control costs, gain visibility into projects and reduce company risk.",
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          "evidence": "https://web.archive.org/web/20170303073407/http://www.onit.com/",
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        }
      ],
      "headline": "Help Your Business with Enterprise Application Software | Onit, Inc.",
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      "to": "2017-03-03T07:34:07.000Z",
      "captures": 2,
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      "seen": {
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    {
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        }
      ],
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          "evidence": "https://web.archive.org/web/20210107212022/https://www.onit.com/#/schema/person/4037a9323d3410eddbd0b562f0a6f82c",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Drafting Contracts Just Got Easier",
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      "to": "2021-01-07T21:20:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210107212022/https://www.onit.com/#/schema/person/4037a9323d3410eddbd0b562f0a6f82c",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
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        {
          "headline": "THE ENTERPRISE LEGAL REPUTATION REPORT",
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          "observed_at": "2022-07-05T15:52:37.000Z",
          "evidence": "https://web.archive.org/web/20220705155237/https://www.onit.com/",
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        }
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      "headline": "THE ENTERPRISE LEGAL REPUTATION REPORT",
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      "to": "2022-07-05T15:52:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220705155237/https://www.onit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-05T15:52:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T19:02:01.000Z",
      "variants": [
        {
          "headline": "Build better ways to work for your unique business",
          "subhead": "Legal Workflow Software and Business Process Automation Solutions. Better Strategic Decisions Across the Enterprise. Schedule a Demo Today!",
          "observed_at": "2024-07-03T19:02:01.000Z",
          "evidence": "https://web.archive.org/web/20240703190201/https://www.onit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build better ways to work for your unique business",
      "subhead": "Legal Workflow Software and Business Process Automation Solutions. Better Strategic Decisions Across the Enterprise. Schedule a Demo Today!",
      "from": "2024-07-03T19:02:01.000Z",
      "to": "2024-07-03T19:02:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240703190201/https://www.onit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-03T19:02:01.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "The AI-native legal operations platform",
          "subhead": "Legal Workflow Software and Business Process Automation Solutions. Better Strategic Decisions Across the Enterprise. Schedule a Demo Today!",
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          "evidence": "https://web.archive.org/web/20260714183745/https://www.onit.com/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": "Onit: Legal workflow software for streamlined legal operations. Manage matters, control spend, and improve decision-making. Schedule a demo.",
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          "evidence": "https://www.onit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Take Control of Legal Spend and Operations",
      "subhead": "Onit: Legal workflow software for streamlined legal operations. Manage matters, control spend, and improve decision-making. Schedule a demo.",
      "from": "2026-07-14T18:37:45.000Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 2,
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      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T19:47:28.046Z"
        }
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2008-01-25T11:14:46.000Z",
        "to": "2013-07-05T13:30:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20130705133015/http://www.onit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-b9d61add0340226850345f7c4451c7e83ac639432a7b8e421c87ab118c49488c:14c67d490a5b760847686c68b57821297cd2e05bfb3de4c67be787a138b1c7a0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20080125111446/http://onit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2008-01-25T11:14:46.000Z",
        "to": "2013-07-05T13:30:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20130705133015/http://www.onit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20130705133015/http://www.onit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2013-07-05T13:30:15.000Z",
        "to": "2015-02-05T23:11:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20150205231132/http://www.onit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-20bb3e3ce6783ee2fbed34e4bb843c71c616e1d2ad8f0f6f6a8f589ae0175098:493c499ca51ee60d8c689b3d217ffbb63a220156e412d377f3fadcf4898d0b55:customers_added:c1038c7211759169",
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Under Armour, Cancer Center at Renaissance, NewPage, Palms Casino Resort, Pacific Metrics, InvenSense, Mattel, SSM Health and 9 more.",
      "between": {
        "from": "2015-02-05T23:11:32.000Z",
        "to": "2017-03-03T07:34:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20170303073407/http://www.onit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-bbccf7176d6f61f7316379f037338823e43dd670bdfd16981298d333294e3d6b:1c3d3167dae4b668e60bb3a4c14cef83fea0add391d8c1deb95498f54546fe2c:headline:15c1d8fc944e9635",
      "before_evidence": "https://web.archive.org/web/20190103081506/https://www.onit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build Better Workflows Process Business” to “Drafting Contracts Just Got Easier”.",
      "between": {
        "from": "2019-01-03T08:15:06.000Z",
        "to": "2021-01-07T21:20:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20210107212022/https://www.onit.com/#/schema/person/4037a9323d3410eddbd0b562f0a6f82c",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-1c3d3167dae4b668e60bb3a4c14cef83fea0add391d8c1deb95498f54546fe2c:8d2ea94f33b5773e108b205c1bb52f63c6e90ae7a301767015fcac3939f33ac6:headline:8626bbae2b895974",
      "before_evidence": "https://web.archive.org/web/20210107212022/https://www.onit.com/#/schema/person/4037a9323d3410eddbd0b562f0a6f82c",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drafting Contracts Just Got Easier” to “THE ENTERPRISE LEGAL REPUTATION REPORT”.",
      "between": {
        "from": "2021-01-07T21:20:22.000Z",
        "to": "2022-07-05T15:52:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705155237/https://www.onit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-8d2ea94f33b5773e108b205c1bb52f63c6e90ae7a301767015fcac3939f33ac6:b2573d8b20db80d3831c9bd455c38f2bfe6e58c5f4fe6cd0045677770b05d0ca:headline:16cc81141e68e8dd",
      "before_evidence": "https://web.archive.org/web/20220705155237/https://www.onit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE ENTERPRISE LEGAL REPUTATION REPORT” to “Build better ways to work for your unique business”.",
      "between": {
        "from": "2022-07-05T15:52:37.000Z",
        "to": "2024-07-03T19:02:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703190201/https://www.onit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b2573d8b20db80d3831c9bd455c38f2bfe6e58c5f4fe6cd0045677770b05d0ca:5f249f591aa262ff50c9c1833bd30ff15de258d7430b521b12e0aad6e3bd39b9:headline:797b6f2280c00a4a",
      "before_evidence": "https://web.archive.org/web/20240703190201/https://www.onit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build better ways to work for your unique business” to “The AI-native legal operations platform”.",
      "between": {
        "from": "2024-07-03T19:02:01.000Z",
        "to": "2026-07-14T18:37:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714183745/https://www.onit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-5f249f591aa262ff50c9c1833bd30ff15de258d7430b521b12e0aad6e3bd39b9:5be570ea11833cdf7a269a5cb88c2a2829c1c459f16d929e41cf23a66e242667:headline:76265cb3156db27c",
      "before_evidence": "https://web.archive.org/web/20260714183745/https://www.onit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI-native legal operations platform” to “Take Control of Legal Spend and Operations”.",
      "between": {
        "from": "2026-07-14T18:37:45.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://www.onit.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Onit highlights legal spend and operations on homepage",
    "summary": "Onit’s homepage messaging has shifted over time, most recently emphasizing taking control of legal spend and operations, with earlier references to AI-native legal operations and broader workflow themes.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Onit changed its homepage headline from “The AI-native legal operations platform” to “Take Control of Legal Spend and Operations”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2024 and July 2026, Onit’s homepage headline described it as “The AI-native legal operations platform”.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between July 2022 and July 2024, Onit used the homepage headline “Build better ways to work for your unique business”, which may indicate a broader positioning than the legal spend and operations focus seen between July 2026 and November 2026.",
        "kind": "interpretation",
        "changes": [
          7,
          9
        ]
      },
      {
        "text": "Between February 2015 and March 2017, Onit added customer logos including Under Armour, Cancer Center at Renaissance, NewPage, Palms Casino Resort, Pacific Metrics, InvenSense, Mattel, SSM Health and 9 more to its homepage.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T14:36:32.823Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Onit” company record, https://startuphistory.org/c/onit.com"
}