{
  "company": {
    "name": "OneTrust",
    "website": "https://onetrust.com/",
    "record": "https://startuphistory.org/c/onetrust.com"
  },
  "status": null,
  "history_since": "2011-02-01T22:45:46.000Z",
  "baseline": {
    "snapshot_id": "b9b0838a81dc900f525e9ef71921c8079e1b53cdddac6949975cc781b795f108",
    "observed_at": "2011-02-01T22:45:46.000Z",
    "headline": "onetrust.com",
    "description": "Get information, Other information, Other information at onetrust.com, including related links and much much more",
    "evidence": "https://web.archive.org/web/20110201224546/http://www.onetrust.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-06-14T05:19:27.000Z",
      "variants": [
        {
          "headline": "onetrust.com",
          "subhead": "Get information, Other information, Other information at onetrust.com, including related links and much much more",
          "observed_at": "2011-02-01T22:45:46.000Z",
          "evidence": "https://web.archive.org/web/20110201224546/http://www.onetrust.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "OneTrust | One Platform for Data Privacy Compliance",
          "subhead": null,
          "observed_at": "2016-06-14T05:19:27.000Z",
          "evidence": "https://web.archive.org/web/20160614051927/http://www.onetrust.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "OneTrust | One Platform for Data Privacy Compliance",
      "subhead": null,
      "from": "2011-02-01T22:45:46.000Z",
      "to": "2016-06-14T05:19:27.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160614051927/http://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-02-01T22:45:46.000Z",
          "to": "2016-06-14T05:19:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-01T21:24:52.000Z",
      "variants": [
        {
          "headline": "The Leading Privacy Management Software Platform",
          "subhead": "OneTrust",
          "observed_at": "2017-01-16T22:26:43.000Z",
          "evidence": "https://web.archive.org/web/20170116222643/https://onetrust.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Leading Privacy Management Software Platform",
          "subhead": "OneTrust",
          "observed_at": "2017-07-04T20:07:08.000Z",
          "evidence": "https://web.archive.org/web/20170704200708/https://onetrust.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Global Leader in Privacy Management Software",
          "subhead": "OneTrust",
          "observed_at": "2018-01-08T07:57:01.000Z",
          "evidence": "https://web.archive.org/web/20180108075701/https://onetrust.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Global Leader for GDPR & Privacy Management Software",
          "subhead": "OneTrust",
          "observed_at": "2018-07-01T21:24:52.000Z",
          "evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Global Leader for GDPR & Privacy Management Software",
      "subhead": "OneTrust",
      "from": "2017-01-16T22:26:43.000Z",
      "to": "2018-07-01T21:24:52.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-01-16T22:26:43.000Z",
          "to": "2018-07-01T21:24:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-01T05:45:18.000Z",
      "variants": [
        {
          "headline": "The Best Privacy & Security Programs Are Built on OneTrust",
          "subhead": "OneTrust",
          "observed_at": "2019-07-01T05:45:18.000Z",
          "evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Best Privacy & Security Programs Are Built on OneTrust",
      "subhead": "OneTrust",
      "from": "2019-07-01T05:45:18.000Z",
      "to": "2019-07-01T05:45:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-01T05:45:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-01T00:12:15.000Z",
      "variants": [
        {
          "headline": "Hear What Our Customers Have to Say",
          "subhead": "OneTrust",
          "observed_at": "2020-07-01T00:12:15.000Z",
          "evidence": "https://web.archive.org/web/20200701001215/https://www.onetrust.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hear What Our Customers Have to Say",
      "subhead": "OneTrust",
      "from": "2020-07-01T00:12:15.000Z",
      "to": "2020-07-01T00:12:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200701001215/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-01T00:12:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "Make Governance Work at the Speed and Scale of AI.",
          "subhead": "OneTrust helps companies manage privacy, consent, and AI governance while automating compliance and reducing risk to build trust and drive innovation.",
          "observed_at": "2026-11-06T19:47:28.046Z",
          "evidence": "https://www.onetrust.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make Governance Work at the Speed and Scale of AI.",
      "subhead": "OneTrust helps companies manage privacy, consent, and AI governance while automating compliance and reducing risk to build trust and drive innovation.",
      "from": "2026-11-06T19:47:28.046Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 1,
      "evidence": "https://www.onetrust.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T19:47:28.046Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c01ca152601d6a87c7f253ddf556ce83948025a7ce079005d97e02193f1aad39:a47fe67ccdf6df7bcb773a9d6c88866d559163d8474da66919b6c61b85c7439b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160614051927/http://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-06-14T05:19:27.000Z",
        "to": "2017-01-16T22:26:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20170116222643/https://onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-c01ca152601d6a87c7f253ddf556ce83948025a7ce079005d97e02193f1aad39:a47fe67ccdf6df7bcb773a9d6c88866d559163d8474da66919b6c61b85c7439b:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20160614051927/http://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-06-14T05:19:27.000Z",
        "to": "2017-01-16T22:26:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20170116222643/https://onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-c01ca152601d6a87c7f253ddf556ce83948025a7ce079005d97e02193f1aad39:a47fe67ccdf6df7bcb773a9d6c88866d559163d8474da66919b6c61b85c7439b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160614051927/http://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-06-14T05:19:27.000Z",
        "to": "2017-01-16T22:26:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20170116222643/https://onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-f675a83b903e86b3da93a48e6ba6293d8825c995e2f1baabb4c7af6d5a71c8ac:c6d3d5a4cdf2f81513c6d25a33ec43d36c7099042874b0e14e4ffbf0ff4ccb7b:traction:b24c23bd97ad04b9",
      "before_evidence": "https://web.archive.org/web/20170704200708/https://onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,500 organizations” on its homepage (was “1,000 organizations”).",
      "between": {
        "from": "2017-07-04T20:07:08.000Z",
        "to": "2018-01-08T07:57:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20180108075701/https://onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-f675a83b903e86b3da93a48e6ba6293d8825c995e2f1baabb4c7af6d5a71c8ac:c6d3d5a4cdf2f81513c6d25a33ec43d36c7099042874b0e14e4ffbf0ff4ccb7b:traction:ea10faf3701d39fe",
      "before_evidence": "https://web.archive.org/web/20170704200708/https://onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,500+ Brands” on its homepage (was “1,000+ Brands”).",
      "between": {
        "from": "2017-07-04T20:07:08.000Z",
        "to": "2018-01-08T07:57:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20180108075701/https://onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-c6d3d5a4cdf2f81513c6d25a33ec43d36c7099042874b0e14e4ffbf0ff4ccb7b:9c266af2827318b6104fe2bd9f4d52c43fd5eee8d1d9b054c3d92e93dba75565:customers_added:c07c3d628c182c94",
      "before_evidence": "https://web.archive.org/web/20180108075701/https://onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Oracle, Marketo and Ingram Micro.",
      "between": {
        "from": "2018-01-08T07:57:01.000Z",
        "to": "2018-07-01T21:24:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-c6d3d5a4cdf2f81513c6d25a33ec43d36c7099042874b0e14e4ffbf0ff4ccb7b:9c266af2827318b6104fe2bd9f4d52c43fd5eee8d1d9b054c3d92e93dba75565:traction:23d1a855c5a30e3b",
      "before_evidence": "https://web.archive.org/web/20180108075701/https://onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “400 Employees” on its homepage (was “200 Employees”).",
      "between": {
        "from": "2018-01-08T07:57:01.000Z",
        "to": "2018-07-01T21:24:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-9c266af2827318b6104fe2bd9f4d52c43fd5eee8d1d9b054c3d92e93dba75565:fa385012074984eda19c488f3260a666abec0ba699df514e311e0e4c723d725f:headline:a5eba01177c43c62",
      "before_evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Global Leader for GDPR & Privacy Management Software” to “The Best Privacy & Security Programs Are Built on OneTrust”.",
      "between": {
        "from": "2018-07-01T21:24:52.000Z",
        "to": "2019-07-01T05:45:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-9c266af2827318b6104fe2bd9f4d52c43fd5eee8d1d9b054c3d92e93dba75565:fa385012074984eda19c488f3260a666abec0ba699df514e311e0e4c723d725f:traction:9d2fa4d18730c27a",
      "before_evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “3,000 Customers” on its homepage (was “1,500 Customers”).",
      "between": {
        "from": "2018-07-01T21:24:52.000Z",
        "to": "2019-07-01T05:45:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 10,
      "id": "page-9c266af2827318b6104fe2bd9f4d52c43fd5eee8d1d9b054c3d92e93dba75565:fa385012074984eda19c488f3260a666abec0ba699df514e311e0e4c723d725f:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20180701212452/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2018-07-01T21:24:52.000Z",
        "to": "2019-07-01T05:45:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 11,
      "id": "page-fa385012074984eda19c488f3260a666abec0ba699df514e311e0e4c723d725f:22b1ec95c0cec68c602945d09692922fdd9513d8715cff3c05e993332763fae5:customers_added:343967c599a5aefa",
      "before_evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Marketo.",
      "between": {
        "from": "2019-07-01T05:45:18.000Z",
        "to": "2020-01-01T02:26:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101022612/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 12,
      "id": "page-fa385012074984eda19c488f3260a666abec0ba699df514e311e0e4c723d725f:22b1ec95c0cec68c602945d09692922fdd9513d8715cff3c05e993332763fae5:headline:3afa062c3261516b",
      "before_evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Best Privacy & Security Programs Are Built on OneTrust” to “CCPA Cookie Consent & Opt-Out of Sale Webinar Series”.",
      "between": {
        "from": "2019-07-01T05:45:18.000Z",
        "to": "2020-01-01T02:26:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101022612/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-fa385012074984eda19c488f3260a666abec0ba699df514e311e0e4c723d725f:22b1ec95c0cec68c602945d09692922fdd9513d8715cff3c05e993332763fae5:traction:0faea0ce6faca1f6",
      "before_evidence": "https://web.archive.org/web/20190701054518/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “4,500 Customers” on its homepage (was “3,000 Customers”).",
      "between": {
        "from": "2019-07-01T05:45:18.000Z",
        "to": "2020-01-01T02:26:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101022612/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 14,
      "id": "page-22b1ec95c0cec68c602945d09692922fdd9513d8715cff3c05e993332763fae5:3ac7edbad809cc0c7c2143a3a2c10a51ff427ffcf4bee4ff89dfb6cba4407b21:headline:36c88318d8e98132",
      "before_evidence": "https://web.archive.org/web/20200101022612/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “CCPA Cookie Consent & Opt-Out of Sale Webinar Series” to “Hear What Our Customers Have to Say”.",
      "between": {
        "from": "2020-01-01T02:26:12.000Z",
        "to": "2020-07-01T00:12:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701001215/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 15,
      "id": "page-22b1ec95c0cec68c602945d09692922fdd9513d8715cff3c05e993332763fae5:3ac7edbad809cc0c7c2143a3a2c10a51ff427ffcf4bee4ff89dfb6cba4407b21:traction:c5046a0a3b9fd2de",
      "before_evidence": "https://web.archive.org/web/20200101022612/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “6,000 Customers” on its homepage (was “4,500 Customers”).",
      "between": {
        "from": "2020-01-01T02:26:12.000Z",
        "to": "2020-07-01T00:12:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701001215/https://www.onetrust.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 16,
      "id": "page-3ac7edbad809cc0c7c2143a3a2c10a51ff427ffcf4bee4ff89dfb6cba4407b21:86a30914b333f4bb6cdd641ec77069bb2effea69c5baf0273cfc578c7eaf85c1:headline:f900a3f980f717a0",
      "before_evidence": "https://web.archive.org/web/20200701001215/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Hear What Our Customers Have to Say” to “Make Governance Work at the Speed and Scale of AI.”.",
      "between": {
        "from": "2020-07-01T00:12:15.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://www.onetrust.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 17,
      "id": "page-3ac7edbad809cc0c7c2143a3a2c10a51ff427ffcf4bee4ff89dfb6cba4407b21:86a30914b333f4bb6cdd641ec77069bb2effea69c5baf0273cfc578c7eaf85c1:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20200701001215/https://www.onetrust.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2020-07-01T00:12:15.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://www.onetrust.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "OneTrust updates AI governance messaging and go-to-market approach",
    "summary": "OneTrust’s homepage messaging now emphasizes making governance work at the speed and scale of AI, and its site now routes visitors to booked demos instead of free sign-ups. Earlier years showed increasing stated customer counts and added customer logos.",
    "points": [
      {
        "text": "Between July 2020 and November 2026, OneTrust changed its homepage headline to “Make Governance Work at the Speed and Scale of AI.”",
        "kind": "fact",
        "changes": [
          16
        ]
      },
      {
        "text": "Between July 2020 and November 2026, OneTrust dropped its free sign-up and now asks visitors to book a demo.",
        "kind": "fact",
        "changes": [
          17
        ]
      },
      {
        "text": "Between January 2020 and July 2020, OneTrust’s homepage claim of customer count changed to “6,000 Customers” from “4,500 Customers”.",
        "kind": "fact",
        "changes": [
          15
        ]
      },
      {
        "text": "Between January 2018 and July 2018, OneTrust’s homepage stated “400 Employees” where it had previously stated “200 Employees”.",
        "kind": "fact",
        "changes": [
          7
        ]
      }
    ],
    "written_at": "2026-11-07T14:36:15.857Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “OneTrust” company record, https://startuphistory.org/c/onetrust.com"
}