{
  "company": {
    "name": "Omni",
    "website": "https://omni.co/",
    "record": "https://startuphistory.org/c/omni.co"
  },
  "status": null,
  "history_since": "2013-04-23T04:07:59.000Z",
  "baseline": {
    "snapshot_id": "0cdb3899c3609596cca1a8392ee294a6dd3c8b4ffe553279b9c71a0654dcd1b6",
    "observed_at": "2013-04-23T04:07:59.000Z",
    "headline": "Security Services - Security Guards London - Security Guard Dogs UK",
    "description": "Omni Security provide a range of security services including manned guarding, guard and search dogs, emergency response, mobile patrols, & key holding.",
    "evidence": "https://web.archive.org/web/20130423040759/http://omni.co",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T19:47:28.046Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-01-11T19:15:30.000Z",
      "variants": [
        {
          "headline": "Security Services - Security Guards London - Security Guard Dogs UK",
          "subhead": "Omni Security provide a range of security services including manned guarding, guard and search dogs, emergency response, mobile patrols, & key holding.",
          "observed_at": "2013-04-23T04:07:59.000Z",
          "evidence": "https://web.archive.org/web/20130423040759/http://omni.co",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Security Services - Security Guards London - Security Guard Dogs UK",
          "subhead": "Omni Security provide a range of security services including manned guarding, guard and search dogs, emergency response, mobile patrols, & key holding.",
          "observed_at": "2014-12-18T00:57:15.000Z",
          "evidence": "https://web.archive.org/web/20141218005715/http://omni.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Security Services - Security Guards London - Security Guard Dogs UK",
          "subhead": "Omni Security provide a range of security services including manned guarding, guard and search dogs, emergency response, mobile patrols, & key holding.",
          "observed_at": "2016-01-11T19:15:30.000Z",
          "evidence": "https://web.archive.org/web/20160111191530/http://omni.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Security Services - Security Guards London - Security Guard Dogs UK",
      "subhead": "Omni Security provide a range of security services including manned guarding, guard and search dogs, emergency response, mobile patrols, & key holding.",
      "from": "2013-04-23T04:07:59.000Z",
      "to": "2016-01-11T19:15:30.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20160111191530/http://omni.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-04-23T04:07:59.000Z",
          "to": "2016-01-11T19:15:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-13T15:55:08.000Z",
      "variants": [
        {
          "headline": "Rent the best bike drill camera chairs ladder drone tent speakers surfboard",
          "subhead": "Tackle projects, unlock experiences, try new gear, and beyond. Rent everything you need for a fraction of the cost to own it.",
          "observed_at": "2019-07-13T15:55:08.000Z",
          "evidence": "https://web.archive.org/web/20190713155508/https://omni.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Rent the best bike drill camera chairs ladder drone tent speakers surfboard",
      "subhead": "Tackle projects, unlock experiences, try new gear, and beyond. Rent everything you need for a fraction of the cost to own it.",
      "from": "2019-07-13T15:55:08.000Z",
      "to": "2019-07-13T15:55:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190713155508/https://omni.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-13T15:55:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-18T21:31:03.000Z",
      "variants": [
        {
          "headline": "Data teams build with freedom.",
          "subhead": "Experience the best of business intelligence with the platform that combines the consistency of a shared data model with the freedom of SQL.",
          "observed_at": "2023-11-30T02:39:05.000Z",
          "evidence": "https://web.archive.org/web/20231130023905/https://omni.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data teams build with freedom.",
          "subhead": "Experience the best of business intelligence with the platform that combines the consistency of a shared data model with the freedom of SQL.",
          "observed_at": "2024-01-18T21:31:03.000Z",
          "evidence": "https://web.archive.org/web/20240118213103/https://omni.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data teams build with freedom.",
      "subhead": "Experience the best of business intelligence with the platform that combines the consistency of a shared data model with the freedom of SQL.",
      "from": "2023-11-30T02:39:05.000Z",
      "to": "2024-01-18T21:31:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240118213103/https://omni.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-11-30T02:39:05.000Z",
          "to": "2024-01-18T21:31:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-04T10:08:59.000Z",
      "variants": [
        {
          "headline": "Business intelligence that speaks your language",
          "subhead": "Explore, visualize, and model data your way with Omni. From spreadsheets to SQL—in a single platform.",
          "observed_at": "2024-07-03T05:20:25.000Z",
          "evidence": "https://web.archive.org/web/20240703052025/https://omni.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Business intelligence that speaks your language",
          "subhead": "From spreadsheets to SQL to AI, Omni helps you confidently explore data with speed and accuracy — all in one place.",
          "observed_at": "2025-07-15T21:52:22.000Z",
          "evidence": "https://web.archive.org/web/20250715215222/https://omni.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Business intelligence that speaks your language",
          "subhead": "From spreadsheets to SQL to AI, Omni helps you confidently explore data with speed and accuracy — all in one place.",
          "observed_at": "2026-01-04T10:08:59.000Z",
          "evidence": "https://web.archive.org/web/20260104100859/https://omni.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Business intelligence that speaks your language",
      "subhead": "From spreadsheets to SQL to AI, Omni helps you confidently explore data with speed and accuracy — all in one place.",
      "from": "2024-07-03T05:20:25.000Z",
      "to": "2026-01-04T10:08:59.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260104100859/https://omni.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-03T05:20:25.000Z",
          "to": "2026-01-04T10:08:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T19:47:28.046Z",
      "variants": [
        {
          "headline": "The AI analytics platform",
          "subhead": "Omni Analytics turns your data into a source of truth for AI, so anyone can get answers they trust.",
          "observed_at": "2026-07-07T11:59:11.000Z",
          "evidence": "https://web.archive.org/web/20260707115911/https://omni.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The AI analytics platform",
          "subhead": "Omni Analytics turns your data into a source of truth for AI, so anyone can get answers they trust.",
          "observed_at": "2026-11-06T19:47:28.046Z",
          "evidence": "https://omni.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The AI analytics platform",
      "subhead": "Omni Analytics turns your data into a source of truth for AI, so anyone can get answers they trust.",
      "from": "2026-07-07T11:59:11.000Z",
      "to": "2026-11-06T19:47:28.046Z",
      "captures": 2,
      "evidence": "https://omni.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-07T11:59:11.000Z",
          "to": "2026-11-06T19:47:28.046Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cfdef798df5d06e8be9586fbb4202d4593cb6c7a75ca463f7c4f3bea2cf21f0f:0177aa9b01df4edbe971327e322644edcb056e363b47491d4da17d84043504e7:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20160111191530/http://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2016-01-11T19:15:30.000Z",
        "to": "2019-07-13T15:55:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20190713155508/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-0177aa9b01df4edbe971327e322644edcb056e363b47491d4da17d84043504e7:3166b40f800cb9b595a6eca9ba00c4f349d373301feb0e13ba93c9c25824ccc1:headline:d56de6926ce6a740",
      "before_evidence": "https://web.archive.org/web/20190713155508/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Rent the best bike drill camera chairs ladder drone tent speakers surfboard” to “Data teams build with freedom.”.",
      "between": {
        "from": "2019-07-13T15:55:08.000Z",
        "to": "2023-11-30T02:39:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20231130023905/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-0177aa9b01df4edbe971327e322644edcb056e363b47491d4da17d84043504e7:3166b40f800cb9b595a6eca9ba00c4f349d373301feb0e13ba93c9c25824ccc1:investors:92276dea6275be2f",
      "before_evidence": "https://web.archive.org/web/20190713155508/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: First Round, Redpoint Ventures, Google Ventures, Quiet Capital, BoxGroup, Scribble Ventures and Tokyo Black.",
      "between": {
        "from": "2019-07-13T15:55:08.000Z",
        "to": "2023-11-30T02:39:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20231130023905/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 4,
      "id": "page-ed641248cd54e5153a184e16556916185fa714cf8f251e9f7101d7e2ef98463f:4c4886b4183005bc5b38d982388a6a35c5f9c4d62930739ab86dda12ec036f9f:headline:27e400691a091508",
      "before_evidence": "https://web.archive.org/web/20240118213103/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data teams build with freedom.” to “Business intelligence that speaks your language”.",
      "between": {
        "from": "2024-01-18T21:31:03.000Z",
        "to": "2024-07-03T05:20:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703052025/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-ed641248cd54e5153a184e16556916185fa714cf8f251e9f7101d7e2ef98463f:4c4886b4183005bc5b38d982388a6a35c5f9c4d62930739ab86dda12ec036f9f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240118213103/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-01-18T21:31:03.000Z",
        "to": "2024-07-03T05:20:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703052025/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-ed641248cd54e5153a184e16556916185fa714cf8f251e9f7101d7e2ef98463f:4c4886b4183005bc5b38d982388a6a35c5f9c4d62930739ab86dda12ec036f9f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240118213103/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-18T21:31:03.000Z",
        "to": "2024-07-03T05:20:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703052025/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-ed641248cd54e5153a184e16556916185fa714cf8f251e9f7101d7e2ef98463f:4c4886b4183005bc5b38d982388a6a35c5f9c4d62930739ab86dda12ec036f9f:investors:34378356e4ad06e7",
      "before_evidence": "https://web.archive.org/web/20240118213103/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Theory Ventures, Snowflake Ventures and Omni + Clickhouse.",
      "between": {
        "from": "2024-01-18T21:31:03.000Z",
        "to": "2024-07-03T05:20:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703052025/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 8,
      "id": "page-4c4886b4183005bc5b38d982388a6a35c5f9c4d62930739ab86dda12ec036f9f:a2cbb1bc183ded850989f25a647727392c3aef6360ac93e7f06f7ea8fd75ac93:logos:0bab5662c7508cd0",
      "before_evidence": "https://web.archive.org/web/20240703052025/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Condé Nast, Perplexity, Guitar Center, Ilia, Ritual, Incident.io, Zip, Hightouch and 5 more.",
      "between": {
        "from": "2024-07-03T05:20:25.000Z",
        "to": "2025-07-15T21:52:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250715215222/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-a2cbb1bc183ded850989f25a647727392c3aef6360ac93e7f06f7ea8fd75ac93:e6e4d7264fa5a9d833ec0eba9630e27033e633e3990100a84e360b2a2af2edc1:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20250715215222/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-07-15T21:52:22.000Z",
        "to": "2026-01-04T10:08:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104100859/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 10,
      "id": "page-e6e4d7264fa5a9d833ec0eba9630e27033e633e3990100a84e360b2a2af2edc1:fd6965a6909aa19b28a7843f528945097d0b5d4d2e21eee6044aff78b6dfd687:customers_added:5c2c48f722034a18",
      "before_evidence": "https://web.archive.org/web/20260104100859/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: tripAdvisor.",
      "between": {
        "from": "2026-01-04T10:08:59.000Z",
        "to": "2026-07-07T11:59:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707115911/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-e6e4d7264fa5a9d833ec0eba9630e27033e633e3990100a84e360b2a2af2edc1:fd6965a6909aa19b28a7843f528945097d0b5d4d2e21eee6044aff78b6dfd687:headline:8b095643b79642ee",
      "before_evidence": "https://web.archive.org/web/20260104100859/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Business intelligence that speaks your language” to “The AI analytics platform”.",
      "between": {
        "from": "2026-01-04T10:08:59.000Z",
        "to": "2026-07-07T11:59:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707115911/https://omni.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-fd6965a6909aa19b28a7843f528945097d0b5d4d2e21eee6044aff78b6dfd687:15efd3d5b11cbab7ee0f31031491552f0da69b4e0406d98299711f8be5cae1e8:customers_added:3488407271f87ce2",
      "before_evidence": "https://web.archive.org/web/20260707115911/https://omni.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: checkr.",
      "between": {
        "from": "2026-07-07T11:59:11.000Z",
        "to": "2026-11-06T19:47:28.046Z"
      },
      "evidence": "https://omni.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Omni” company record, https://startuphistory.org/c/omni.co"
}