{
  "company": {
    "name": "OLTA",
    "website": "https://olta.art/",
    "record": "https://startuphistory.org/c/olta.art"
  },
  "status": null,
  "history_since": "2023-05-22T20:59:54.000Z",
  "baseline": {
    "snapshot_id": "4cb9db473a0f211ae8e194f62a4b7bbf36ba76c06ca14fc75933ca3a9f2612ef",
    "observed_at": "2023-05-22T20:59:54.000Z",
    "headline": null,
    "description": "Towards an Olta NFT Editions and Auction House dApp.",
    "evidence": "https://web.archive.org/web/20230522205954/https://www.olta.art/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:52:17.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:52:17.753Z",
      "variants": [
        {
          "headline": "Collective Art Toolkit for Digital Creatives",
          "subhead": "A collective Art Toolkit for Digital Creatives. Olta's toolkit enables creators of interactive experiences to easily add audience customization, & contribution to their work. Opening up new possibilit",
          "observed_at": "2024-05-30T12:40:52.000Z",
          "evidence": "https://web.archive.org/web/20240530124052/https://olta.art/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Collective Art Toolkit for Digital Creatives",
          "subhead": "A collective Art Toolkit for Digital Creatives. Olta's toolkit enables creators of interactive experiences to easily add audience customization, & contribution to their work. Opening up new possibilit",
          "observed_at": "2024-07-08T23:09:48.000Z",
          "evidence": "https://web.archive.org/web/20240708230948/https://olta.art/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A Collective Art Toolkit",
          "subhead": "A collective Art Toolkit for Digital Creatives. Olta's toolkit enables creators of interactive experiences to easily add audience customization, & contribution to their work. Opening up new possibilit",
          "observed_at": "2025-01-01T08:05:28.000Z",
          "evidence": "https://web.archive.org/web/20250101080528/https://olta.art/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Art that Remembers",
          "subhead": "A collective Art Toolkit for Digital Creatives. Olta's toolkit enables creators of interactive experiences to easily add audience customization, & contribution to their work. Opening up new possibilit",
          "observed_at": "2025-09-01T23:22:42.000Z",
          "evidence": "https://web.archive.org/web/20250901232242/https://olta.art/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Art that Remembers",
          "subhead": "A collective Art Toolkit for Digital Creatives. Olta's toolkit enables creators of interactive experiences to easily add audience customization, & contribution to their work. Opening up new possibilit",
          "observed_at": "2026-11-06T17:52:17.753Z",
          "evidence": "https://olta.art/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Art that Remembers",
      "subhead": "A collective Art Toolkit for Digital Creatives. Olta's toolkit enables creators of interactive experiences to easily add audience customization, & contribution to their work. Opening up new possibilit",
      "from": "2024-05-30T12:40:52.000Z",
      "to": "2026-11-06T17:52:17.753Z",
      "captures": 5,
      "evidence": "https://olta.art/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-05-30T12:40:52.000Z",
          "to": "2026-11-06T17:52:17.753Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d508ea3b47b438be980bdd823d368b80dfc9d8f65042eb9b7f936fd9dcf86f2e:6a2b35804c815f131b0c4f9b9474e2ceb9548d13d3cc04a85a663a08e17b68b8:headline:58865b198a004cdf",
      "before_evidence": "https://web.archive.org/web/20250101080528/https://olta.art/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A Collective Art Toolkit” to “Art that Remembers”.",
      "between": {
        "from": "2025-01-01T08:05:28.000Z",
        "to": "2025-09-01T23:22:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250901232242/https://olta.art/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Homepage headline updated to “Art that Remembers”",
    "summary": "OLTA updated its homepage headline to “Art that Remembers”, replacing its previous headline “A Collective Art Toolkit”. This may indicate a shift in how it presents its offering.",
    "points": [
      {
        "text": "Between January 2025 and September 2025, OLTA changed its homepage headline from “A Collective Art Toolkit” to “Art that Remembers”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "This change in wording may suggest an updated positioning or emphasis in how OLTA frames its art-related services or tools.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T14:38:15.494Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “OLTA” company record, https://startuphistory.org/c/olta.art"
}