{
  "company": {
    "name": "Okkular",
    "website": "https://okkular.io/",
    "record": "https://startuphistory.org/c/okkular.io"
  },
  "status": null,
  "history_since": "2022-12-08T12:51:50.000Z",
  "baseline": {
    "snapshot_id": "fc3fc8762e064b5944731a3057d1ab3bcfa598484a26b2f19a073de6973680e3",
    "observed_at": "2022-12-08T12:51:50.000Z",
    "headline": null,
    "description": "Retail AI solutions that enable effective and intuitive product discovery, using critical data to provide a uniquely tailored shopping experience.",
    "evidence": "https://web.archive.org/web/20221208125150/https://www.okkular.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Make every product discoverable.",
          "subhead": "Retail AI solutions that enable effective and intuitive product discovery, using critical data to provide a uniquely tailored shopping experience.",
          "observed_at": "2026-07-14T15:29:40.000Z",
          "evidence": "https://web.archive.org/web/20260714152940/https://www.okkular.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Make every product discoverable.",
          "subhead": "Retail AI solutions that enable effective and intuitive product discovery, using critical data to provide a uniquely tailored shopping experience.",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://www.okkular.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make every product discoverable.",
      "subhead": "Retail AI solutions that enable effective and intuitive product discovery, using critical data to provide a uniquely tailored shopping experience.",
      "from": "2026-07-14T15:29:40.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 2,
      "evidence": "https://www.okkular.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T15:29:40.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-74e06530f2c9ee18e0fd2c5333359c4af7f73ec8584d05c731c50a92736ee531:2e89909c07600401dd25175370facf2a1cec31b624bb755bdd4616131b26f9eb:logos:cfc9b31ae531a35e",
      "before_evidence": "https://web.archive.org/web/20240223193934/https://www.okkular.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Apparel21_desktop, SAP_desktop, Shopify_desktop, sap_mobile and shopify_mobile.",
      "between": {
        "from": "2024-02-23T19:39:34.000Z",
        "to": "2025-02-08T00:26:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250208002645/https://www.okkular.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-297f6d5607def4953659cf726c5ad879be373d6b9b362e7748926b8c22327a61:2ff4212f2b970faa5ff9090701ad6342ab55a437663aa944a8e97e310a76b4c6:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260101014510/https://www.okkular.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-01T01:45:10.000Z",
        "to": "2026-07-14T15:29:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714152940/https://www.okkular.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-297f6d5607def4953659cf726c5ad879be373d6b9b362e7748926b8c22327a61:2ff4212f2b970faa5ff9090701ad6342ab55a437663aa944a8e97e310a76b4c6:logos:4653f8bdf22c1265",
      "before_evidence": "https://web.archive.org/web/20260101014510/https://www.okkular.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Fashion & Apparel, Furniture & Homewares, Craft, Fabrics & DIY, Outdoor, Sports & Leisure, General Merchandise, Shopify Integration, Apparel21 Integration, AP21 and 1 more.",
      "between": {
        "from": "2026-01-01T01:45:10.000Z",
        "to": "2026-07-14T15:29:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714152940/https://www.okkular.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Okkular updates homepage logos and signup flow",
    "summary": "Okkular has changed its signup flow to a book-a-demo model and expanded the sectors and integrations highlighted on its homepage.",
    "points": [
      {
        "text": "Between February 2024 and February 2025, Okkular added homepage logos including Apparel21_desktop, SAP_desktop, Shopify_desktop, sap_mobile and shopify_mobile.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Okkular dropped its free sign-up and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Okkular added homepage logos highlighting Fashion & Apparel, Furniture & Homewares, Craft, Fabrics & DIY, Outdoor, Sports & Leisure, General Merchandise, Shopify Integration, Apparel21 Integration, AP21 and 1 more.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The move to a book-a-demo flow and the broader set of sector and integration logos between January 2026 and July 2026 may point to a higher-touch sales approach and more targeted positioning.",
        "kind": "interpretation",
        "changes": [
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:03:15.131Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Okkular” company record, https://startuphistory.org/c/okkular.io"
}