{
  "company": {
    "name": "Oivi AS",
    "website": "https://oivi.co/",
    "record": "https://startuphistory.org/c/oivi.co"
  },
  "status": null,
  "history_since": "2020-07-22T22:21:02.000Z",
  "baseline": {
    "snapshot_id": "0848ee678ea318d79e51643f467e6af32b9073938108cdece753a0de3ab1b35a",
    "observed_at": "2022-04-01T13:23:43.000Z",
    "headline": "Be the first to get a demo of the Oivi fundus camera!",
    "description": null,
    "evidence": "https://web.archive.org/web/20220401132343/https://www.oivi.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-07-03T22:57:41.000Z",
      "variants": [
        {
          "headline": "Be the first to get a demo of the Oivi fundus camera!",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20220401132343/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the first to get a demo of the Oivi fundus camera!",
          "subhead": null,
          "observed_at": "2022-07-03T22:57:41.000Z",
          "evidence": "https://web.archive.org/web/20220703225741/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Be the first to get a demo of the Oivi fundus camera!",
      "subhead": null,
      "from": "2022-04-01T13:23:43.000Z",
      "to": "2022-07-03T22:57:41.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220703225741/https://www.oivi.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-04-01T13:23:43.000Z",
          "to": "2022-07-03T22:57:41.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-09-17T09:19:19.000Z",
      "variants": [
        {
          "headline": "Smart and automated eye screening, anywhere.",
          "subhead": "Smart and automated eye screening, anywhere.",
          "observed_at": "2023-09-23T18:30:14.000Z",
          "evidence": "https://web.archive.org/web/20230923183014/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Smart and automated eye screening, anywhere.",
          "subhead": "Smart and automated eye screening, anywhere.",
          "observed_at": "2024-02-27T18:55:16.000Z",
          "evidence": "https://web.archive.org/web/20240227185516/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Smart and automated eye screening, anywhere.",
          "subhead": "Smart and automated eye screening, anywhere.",
          "observed_at": "2025-01-18T05:13:13.000Z",
          "evidence": "https://web.archive.org/web/20250118051313/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Smart and automated eye screening anywhere",
          "subhead": null,
          "observed_at": "2025-09-17T09:19:19.000Z",
          "evidence": "https://web.archive.org/web/20250917091919/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smart and automated eye screening anywhere",
      "subhead": null,
      "from": "2023-09-23T18:30:14.000Z",
      "to": "2025-09-17T09:19:19.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250917091919/https://www.oivi.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-23T18:30:14.000Z",
          "to": "2025-09-17T09:19:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Early detection of life changing diseases in primary care",
          "subhead": "Simple retinal screening for primary care. Oivi delivers fast imaging and specialist-reviewed reports to help detect diabetic eye disease early.",
          "observed_at": "2026-07-15T21:51:29.000Z",
          "evidence": "https://web.archive.org/web/20260715215129/https://www.oivi.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Early detection of life changing diseases in primary care",
          "subhead": "Simple retinal screening for primary care. Oivi delivers fast imaging and specialist-reviewed reports to help detect diabetic eye disease early.",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://www.oivi.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Early detection of life changing diseases in primary care",
      "subhead": "Simple retinal screening for primary care. Oivi delivers fast imaging and specialist-reviewed reports to help detect diabetic eye disease early.",
      "from": "2026-07-15T21:51:29.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 2,
      "evidence": "https://www.oivi.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-15T21:51:29.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fcb174735cb1df08da7b17c1dd6845ef15ea87a3f322e6c621f8ecee86b4b955:c02448b5916a327de97c3804c55bf802d0a3db5960ee71ae7d2f8d4fe6dde7e2:headline:4207ff4e5859edc3",
      "before_evidence": "https://web.archive.org/web/20220703225741/https://www.oivi.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Be the first to get a demo of the Oivi fundus camera!” to “Smart and automated eye screening, anywhere.”.",
      "between": {
        "from": "2022-07-03T22:57:41.000Z",
        "to": "2023-09-23T18:30:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923183014/https://www.oivi.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fcb174735cb1df08da7b17c1dd6845ef15ea87a3f322e6c621f8ecee86b4b955:c02448b5916a327de97c3804c55bf802d0a3db5960ee71ae7d2f8d4fe6dde7e2:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220703225741/https://www.oivi.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-03T22:57:41.000Z",
        "to": "2023-09-23T18:30:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923183014/https://www.oivi.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-776e48bf1a41fc76d732273596a0a6090ee39c1b30c78d1ebf23f8e04a01a3d7:0cd7ba3f7a59c0446b96864c935a21070cc886c670203dca421550c51c5f915f:headline:a9291f5398e9c3e1",
      "before_evidence": "https://web.archive.org/web/20250917091919/https://www.oivi.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smart and automated eye screening anywhere” to “Early detection of life changing diseases in primary care”.",
      "between": {
        "from": "2025-09-17T09:19:19.000Z",
        "to": "2026-07-15T21:51:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715215129/https://www.oivi.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Oivi updates homepage messaging on eye screening and disease detection",
    "summary": "Oivi has updated its homepage messaging twice and added a careers page. The company’s focus in its latest headline is on early detection of life changing diseases in primary care.",
    "points": [
      {
        "text": "Between July 2022 and September 2023, Oivi changed its homepage headline from “Be the first to get a demo of the Oivi fundus camera!” to “Smart and automated eye screening, anywhere.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and September 2023, Oivi added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between September 2025 and July 2026, Oivi changed its homepage headline from “Smart and automated eye screening anywhere” to “Early detection of life changing diseases in primary care”.",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:05:36.027Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Oivi AS” company record, https://startuphistory.org/c/oivi.co"
}