{
  "company": {
    "name": "Offr",
    "website": "https://offr.io/",
    "record": "https://startuphistory.org/c/offr.io"
  },
  "status": null,
  "history_since": "2020-03-30T16:29:08.000Z",
  "baseline": {
    "snapshot_id": "672c3899350cfd01e42c64123b9958a09172c72cbe2ee2d3b1284a5e93c72f81",
    "observed_at": "2020-03-30T16:29:08.000Z",
    "headline": "Offr is the new way to buy and sell property, quickly and transparently.",
    "description": "Offr is the new way to buy and sell property, quickly and transparently.",
    "evidence": "https://web.archive.org/web/20200330162908/https://offr.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-03-30T16:29:08.000Z",
      "variants": [
        {
          "headline": "Offr is the new way to buy and sell property, quickly and transparently.",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2020-03-30T16:29:08.000Z",
          "evidence": "https://web.archive.org/web/20200330162908/https://offr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Offr is the new way to buy and sell property, quickly and transparently.",
      "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
      "from": "2020-03-30T16:29:08.000Z",
      "to": "2020-03-30T16:29:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200330162908/https://offr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-03-30T16:29:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-07T19:44:06.000Z",
      "variants": [
        {
          "headline": "Powering the digital property revolution",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2021-01-18T09:53:01.000Z",
          "evidence": "https://web.archive.org/web/20210118095301/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2021-07-26T19:15:06.000Z",
          "evidence": "https://web.archive.org/web/20210726191506/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2022-07-12T11:30:15.000Z",
          "evidence": "https://web.archive.org/web/20220712113015/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2023-01-28T19:20:46.000Z",
          "evidence": "https://web.archive.org/web/20230128192046/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2024-01-04T14:15:24.000Z",
          "evidence": "https://web.archive.org/web/20240104141524/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "Offr is the new way to buy and sell property, quickly and transparently.",
          "observed_at": "2024-07-05T01:18:58.000Z",
          "evidence": "https://web.archive.org/web/20240705011858/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "The platform transforming property transactions. Streamline sales, lettings, automate processes, and enhance client satisfaction today.",
          "observed_at": "2025-07-14T21:17:22.000Z",
          "evidence": "https://web.archive.org/web/20250714211722/https://offr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the digital property revolution",
          "subhead": "The platform transforming property transactions. Streamline sales, lettings, automate processes, and enhance client satisfaction today.",
          "observed_at": "2026-01-07T19:44:06.000Z",
          "evidence": "https://web.archive.org/web/20260107194406/https://offr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powering the digital property revolution",
      "subhead": "The platform transforming property transactions. Streamline sales, lettings, automate processes, and enhance client satisfaction today.",
      "from": "2021-01-18T09:53:01.000Z",
      "to": "2026-01-07T19:44:06.000Z",
      "captures": 8,
      "evidence": "https://web.archive.org/web/20260107194406/https://offr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-18T09:53:01.000Z",
          "to": "2026-01-07T19:44:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "The white-labelled client portal for real estate agents",
          "subhead": "The platform transforming property transactions. Streamline sales, lettings, automate processes, and enhance client satisfaction today.",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://offr.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The white-labelled client portal for real estate agents",
      "subhead": "The platform transforming property transactions. Streamline sales, lettings, automate processes, and enhance client satisfaction today.",
      "from": "2026-11-06T17:51:04.010Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 1,
      "evidence": "https://offr.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:51:04.010Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-672c3899350cfd01e42c64123b9958a09172c72cbe2ee2d3b1284a5e93c72f81:b5cc58e0bde49beac8f819c3cfcf8ee8d258b0609156a4e0e320ca396da6c9fe:funding:74008fb5ac26bbb8",
      "before_evidence": "https://web.archive.org/web/20200330162908/https://offr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Proptech start-up Offr secures Barclays backing for UK debut Irish proptech start-up Offr has raised £2.7m in seed funding, led by Barcla…”.",
      "between": {
        "from": "2020-03-30T16:29:08.000Z",
        "to": "2021-01-18T09:53:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118095301/https://offr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 2,
      "id": "page-672c3899350cfd01e42c64123b9958a09172c72cbe2ee2d3b1284a5e93c72f81:b5cc58e0bde49beac8f819c3cfcf8ee8d258b0609156a4e0e320ca396da6c9fe:headline:71274efb40312da1",
      "before_evidence": "https://web.archive.org/web/20200330162908/https://offr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Offr is the new way to buy and sell property, quickly and transparently.” to “Powering the digital property revolution”.",
      "between": {
        "from": "2020-03-30T16:29:08.000Z",
        "to": "2021-01-18T09:53:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118095301/https://offr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-672c3899350cfd01e42c64123b9958a09172c72cbe2ee2d3b1284a5e93c72f81:b5cc58e0bde49beac8f819c3cfcf8ee8d258b0609156a4e0e320ca396da6c9fe:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200330162908/https://offr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-03-30T16:29:08.000Z",
        "to": "2021-01-18T09:53:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118095301/https://offr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-e67825ee887924d473830be3b218f24ae87da76e9abdc37648f11419d301ee0d:1e705d94ad6345c9ac2fb30334630a788f57a5c6140262fa0c2fdba659c6751f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240705011858/https://offr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-05T01:18:58.000Z",
        "to": "2025-07-14T21:17:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714211722/https://offr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "page-529deb8dcf98aecfad884d576bef691e7aa5a79ad6c3f643c924fba9c1cc0396:640dc2e5083960d4536a577f70553acfaf4ef77efafefe9bd47dacfc3fab90bf:headline:9abfcd97ab8208a3",
      "before_evidence": "https://web.archive.org/web/20260107194406/https://offr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powering the digital property revolution” to “The white-labelled client portal for real estate agents”.",
      "between": {
        "from": "2026-01-07T19:44:06.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://offr.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Offr now highlights a white‑labelled client portal for real estate agents",
    "summary": "Offr has updated its positioning and sign-up flow over time, including a funding announcement and a shift from free sign-up to demo booking. It now describes itself as providing a white‑labelled client portal for real estate agents.",
    "points": [
      {
        "text": "Between March 2020 and January 2021, Offr announced on its homepage that it had raised £2.7m in seed funding, led by Barclays, and described itself as a “Proptech start-up”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between March 2020 and January 2021, Offr changed its homepage headline from “Offr is the new way to buy and sell property, quickly and transparently.” to “Powering the digital property revolution”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between March 2020 and January 2021, Offr added a free sign-up or free trial, and between July 2024 and July 2025 it dropped the free sign-up and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Offr changed its homepage headline to “The white-labelled client portal for real estate agents”.",
        "kind": "fact",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:05:56.113Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Offr” company record, https://startuphistory.org/c/offr.io"
}