{
  "company": {
    "name": "OfOne",
    "website": "https://of.one/",
    "record": "https://startuphistory.org/c/of.one"
  },
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    "description": "Something awesome is coming.",
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    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
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        {
          "headline": "Something awesome is coming.",
          "subhead": "Something awesome is coming.",
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          "evidence": "https://web.archive.org/web/20220930083003/https://www.of.one/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Something awesome is coming.",
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      "to": "2022-09-30T08:30:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220930083003/https://www.of.one/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-30T08:30:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-23T05:07:40.000Z",
      "variants": [
        {
          "headline": "Automate your drive-thru with best-in-class AI",
          "subhead": "A website made with Typedream.",
          "observed_at": "2023-03-11T08:22:41.000Z",
          "evidence": "https://web.archive.org/web/20230311082241/https://www.of.one/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Automate your drive-thru with best-in-class AI",
          "subhead": "AI for restaurants",
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          "subhead": "AI for restaurants",
          "observed_at": "2024-03-27T05:22:53.000Z",
          "evidence": "https://web.archive.org/web/20240327052253/https://www.of.one/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automate your drive-thru with best-in-class AI",
          "subhead": "AI for restaurants",
          "observed_at": "2024-07-23T05:07:40.000Z",
          "evidence": "https://web.archive.org/web/20240723050740/https://www.of.one/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate your drive-thru with best-in-class AI",
      "subhead": "AI for restaurants",
      "from": "2023-03-11T08:22:41.000Z",
      "to": "2024-07-23T05:07:40.000Z",
      "captures": 4,
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      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-07-23T05:07:40.000Z"
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      },
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      "quote_observed_at": "2025-07-10T19:01:39.000Z",
      "variants": [
        {
          "headline": "Supercharge your largest sales channel",
          "subhead": "AI Order Automation for Drive-thru Restaurants.",
          "observed_at": "2025-02-24T14:48:04.000Z",
          "evidence": "https://web.archive.org/web/20250224144804/https://www.of.one/",
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        {
          "headline": "Supercharge your largest sales channel",
          "subhead": "AI Order Automation for Drive-thru Restaurants.",
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          "evidence": "https://web.archive.org/web/20250710190139/https://www.of.one/",
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        }
      ],
      "headline": "Supercharge your largest sales channel",
      "subhead": "AI Order Automation for Drive-thru Restaurants.",
      "from": "2025-02-24T14:48:04.000Z",
      "to": "2025-07-10T19:01:39.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250710190139/https://www.of.one/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-10T19:01:39.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Acquisition Announcement",
          "subhead": "AI Order Automation for Drive-thru Restaurants.",
          "observed_at": "2026-01-13T17:39:33.000Z",
          "evidence": "https://web.archive.org/web/20260113173933/https://www.of.one/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Acquisition Announcement",
          "subhead": "AI Order Automation for Drive-thru Restaurants.",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://www.of.one/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Acquisition Announcement",
      "subhead": "AI Order Automation for Drive-thru Restaurants.",
      "from": "2026-01-13T17:39:33.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 2,
      "evidence": "https://www.of.one/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-13T17:39:33.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6fb1593221bb809f7695d7a83f893b2d51f9e2871f55daab58580f439b0874a6:530f59ca62e92947b04fde56805fa0d61cf91e4f5487f77be278ed631428de5e:headline:52ecd116b38eb312",
      "before_evidence": "https://web.archive.org/web/20220930083003/https://www.of.one/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Something awesome is coming.” to “Automate your drive-thru with best-in-class AI”.",
      "between": {
        "from": "2022-09-30T08:30:03.000Z",
        "to": "2023-03-11T08:22:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230311082241/https://www.of.one/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e34a67e70b1fa6187d1e1105ccb11f8b001583ad345ceaadc13c100a7fa14b55:81acab7e42cf70349314d2f1df5df33bb5de566d07eedb33bb52df806f4f7e46:headline:54f6e547360ff011",
      "before_evidence": "https://web.archive.org/web/20240723050740/https://www.of.one/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automate your drive-thru with best-in-class AI” to “Supercharge your largest sales channel”.",
      "between": {
        "from": "2024-07-23T05:07:40.000Z",
        "to": "2025-02-24T14:48:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250224144804/https://www.of.one/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-e34a67e70b1fa6187d1e1105ccb11f8b001583ad345ceaadc13c100a7fa14b55:81acab7e42cf70349314d2f1df5df33bb5de566d07eedb33bb52df806f4f7e46:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240723050740/https://www.of.one/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-23T05:07:40.000Z",
        "to": "2025-02-24T14:48:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250224144804/https://www.of.one/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-0b9ea6e82f634b830571706ea51f2fabd3622c804d127b2bdfc52154e03f697c:9ad45c60f497a4581e73a1341cfb7d5fc7b03e95d2f03d6e55fefbc76d1c728f:headline:0fddc3a4a360bf80",
      "before_evidence": "https://web.archive.org/web/20250710190139/https://www.of.one/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Supercharge your largest sales channel” to “Acquisition Announcement”.",
      "between": {
        "from": "2025-07-10T19:01:39.000Z",
        "to": "2026-01-13T17:39:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113173933/https://www.of.one/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "OfOne updates messaging and notes acquisition",
    "summary": "OfOne shifted homepage messaging from drive-thru AI to a broader sales channel focus and later updated its site to reference an acquisition, while adding a SOC 2 compliance statement along the way.",
    "points": [
      {
        "text": "Between September 2022 and March 2023, OfOne changed its homepage headline from “Something awesome is coming.” to “Automate your drive-thru with best-in-class AI”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2024 and February 2025, OfOne changed its homepage headline from “Automate your drive-thru with best-in-class AI” to “Supercharge your largest sales channel”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and February 2025, OfOne’s homepage began stating SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2025 and January 2026, OfOne changed its homepage headline from “Supercharge your largest sales channel” to “Acquisition Announcement”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:05:44.398Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “OfOne” company record, https://startuphistory.org/c/of.one"
}