{
  "company": {
    "name": "Ocean Protocol",
    "website": "https://oceanprotocol.com/",
    "record": "https://startuphistory.org/c/oceanprotocol.com"
  },
  "status": null,
  "history_since": "2018-07-05T02:01:36.000Z",
  "baseline": {
    "snapshot_id": "a1ace9e59046e480c1046a6f3999c76c19c198d1a0e20f65a61253c71df9a1b7",
    "observed_at": "2018-07-05T02:01:36.000Z",
    "headline": "A Decentralized Data Exchange Protocol to Unlock Data for AI",
    "description": "Ocean Protocol is an ecosystem for sharing data and associated services. It provides a tokenized service layer that exposes data, storage, compute and algorithms for consumption with a set of determin",
    "evidence": "https://web.archive.org/web/20180705020136/https://oceanprotocol.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-03T03:25:10.000Z",
      "variants": [
        {
          "headline": "A Decentralized Data Exchange Protocol to Unlock Data for AI",
          "subhead": "Ocean Protocol is an ecosystem for sharing data and associated services. It provides a tokenized service layer that exposes data, storage, compute and algorithms for consumption with a set of determin",
          "observed_at": "2018-07-05T02:01:36.000Z",
          "evidence": "https://web.archive.org/web/20180705020136/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A Decentralized Data Exchange Protocol to Unlock Data for AI",
          "subhead": "Ocean Protocol is an ecosystem for sharing data and associated services. It provides a tokenized service layer that exposes data, storage, compute and algorithms for consumption with a set of determin",
          "observed_at": "2019-07-03T03:25:10.000Z",
          "evidence": "https://web.archive.org/web/20190703032510/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A Decentralized Data Exchange Protocol to Unlock Data for AI",
      "subhead": "Ocean Protocol is an ecosystem for sharing data and associated services. It provides a tokenized service layer that exposes data, storage, compute and algorithms for consumption with a set of determin",
      "from": "2018-07-05T02:01:36.000Z",
      "to": "2019-07-03T03:25:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190703032510/https://oceanprotocol.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-05T02:01:36.000Z",
          "to": "2019-07-03T03:25:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-05T03:35:00.000Z",
      "variants": [
        {
          "headline": "Build Powerful Web3 Apps for the Data Economy",
          "subhead": "Ocean Protocol helps developers build marketplaces and other apps to privately & securely publish, exchange, and consume data.",
          "observed_at": "2020-07-05T03:35:00.000Z",
          "evidence": "https://web.archive.org/web/20200705033500/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build Powerful Web3 Apps for the Data Economy",
      "subhead": "Ocean Protocol helps developers build marketplaces and other apps to privately & securely publish, exchange, and consume data.",
      "from": "2020-07-05T03:35:00.000Z",
      "to": "2020-07-05T03:35:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200705033500/https://oceanprotocol.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-05T03:35:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-05T03:47:07.000Z",
      "variants": [
        {
          "headline": "Data is a new asset class.",
          "subhead": "Ocean Protocol unlocks the value of data. Data owners and consumers use **Ocean Market app** to publish, discover, and consume data assets in a secure, privacy-preserving fashion. OCEAN holders **stak",
          "observed_at": "2021-07-04T11:28:17.000Z",
          "evidence": "https://web.archive.org/web/20210704112817/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data: The New Asset Class",
          "subhead": "Next generation tools to unlock data at a large scale",
          "observed_at": "2022-07-01T10:08:45.000Z",
          "evidence": "https://web.archive.org/web/20220701100845/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data: The New Asset Class",
          "subhead": "Next generation tools to unlock data at a large scale",
          "observed_at": "2023-07-05T03:47:07.000Z",
          "evidence": "https://web.archive.org/web/20230705034707/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data: The New Asset Class",
      "subhead": "Next generation tools to unlock data at a large scale",
      "from": "2021-07-04T11:28:17.000Z",
      "to": "2023-07-05T03:47:07.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230705034707/https://oceanprotocol.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-04T11:28:17.000Z",
          "to": "2023-07-05T03:47:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Meet Ocean: Tokenized AI & Data",
          "subhead": "Monetize AI models & data while preserving privacy",
          "observed_at": "2024-07-06T05:08:34.000Z",
          "evidence": "https://web.archive.org/web/20240706050834/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet Ocean: Tokenized AI & Data",
          "subhead": "Monetize AI models & data while preserving privacy",
          "observed_at": "2025-07-10T09:27:57.000Z",
          "evidence": "https://web.archive.org/web/20250710092757/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet Ocean: Tokenized AI & Data",
          "subhead": "Monetize AI models & data while preserving privacy",
          "observed_at": "2026-07-13T23:04:29.000Z",
          "evidence": "https://web.archive.org/web/20260713230429/https://oceanprotocol.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet Ocean: Tokenized AI & Data",
          "subhead": "Monetize AI models & data while preserving privacy",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://oceanprotocol.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Meet Ocean: Tokenized AI & Data",
      "subhead": "Monetize AI models & data while preserving privacy",
      "from": "2024-07-06T05:08:34.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 4,
      "evidence": "https://oceanprotocol.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-06T05:08:34.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-056eabe7f13438fe21a591fc9c055a129364058d45f0c44db91ae30e9922fb26:8f84826c9d1e45dfad5e1526693c2f128361b6de3f8367225992416cb16ce7b1:headline:9c98b820c6ac1d42",
      "before_evidence": "https://web.archive.org/web/20190703032510/https://oceanprotocol.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A Decentralized Data Exchange Protocol to Unlock Data for AI” to “Build Powerful Web3 Apps for the Data Economy”.",
      "between": {
        "from": "2019-07-03T03:25:10.000Z",
        "to": "2020-07-05T03:35:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20200705033500/https://oceanprotocol.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-8f84826c9d1e45dfad5e1526693c2f128361b6de3f8367225992416cb16ce7b1:b2f9a8504ed9065ce4717244ff30ba261eb491dafe64725c9c720d9c6c6fbf49:repositioning",
      "before_evidence": "https://web.archive.org/web/20200705033500/https://oceanprotocol.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build Powerful Web3 Apps for the Data Economy” to “Data is a new asset class.”.",
      "between": {
        "from": "2020-07-05T03:35:00.000Z",
        "to": "2021-07-04T11:28:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20210704112817/https://oceanprotocol.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "classifier-0324fa432ada1bdd1fdbc4892c99b9e8216358108cfb6b4b1b69ee40c644f05b:8bee495b85f6aba4d9b57e7f01da4ae666fbfebca7d010c74762a6fbad869022:repositioning",
      "before_evidence": "https://web.archive.org/web/20230705034707/https://oceanprotocol.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Data: The New Asset Class” to “Meet Ocean: Tokenized AI & Data”.",
      "between": {
        "from": "2023-07-05T03:47:07.000Z",
        "to": "2024-07-06T05:08:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706050834/https://oceanprotocol.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Ocean Protocol updates homepage messaging on data and AI",
    "summary": "Ocean Protocol has revised its homepage headlines multiple times, with wording that highlights Web3 apps, data as an asset class, and tokenized AI and data.",
    "points": [
      {
        "text": "Between July 2019 and July 2020, Ocean Protocol changed its homepage headline from “A Decentralized Data Exchange Protocol to Unlock Data for AI” to “Build Powerful Web3 Apps for the Data Economy”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2020 and July 2021, a classifier read Ocean Protocol’s homepage headline change from “Build Powerful Web3 Apps for the Data Economy” to “Data is a new asset class.” as a repositioning.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2023 and July 2024, a classifier read Ocean Protocol’s homepage headline change from “Data: The New Asset Class” to “Meet Ocean: Tokenized AI & Data” as a repositioning.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "These homepage headline revisions may suggest evolving emphasis across data exchange, Web3 applications, data as an asset, and tokenized AI and data.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T14:56:09.696Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ocean Protocol” company record, https://startuphistory.org/c/oceanprotocol.com"
}