{
  "company": {
    "name": "Occipital",
    "website": "https://occipital.com/",
    "record": "https://startuphistory.org/c/occipital.com"
  },
  "status": null,
  "history_since": "2010-01-08T20:54:15.000Z",
  "baseline": {
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    "headline": "We’ve spent 18 months building the future of computer vision.",
    "description": null,
    "evidence": "https://web.archive.org/web/20150106231720/http://www.occipital.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-01-06T23:17:20.000Z",
      "variants": [
        {
          "headline": "We’ve spent 18 months building the future of computer vision.",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20150106231720/http://www.occipital.com:80/",
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      ],
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      "to": "2015-01-06T23:17:20.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-06T23:17:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-01-07T13:04:41.000Z",
      "variants": [
        {
          "headline": "The Spatial Computing Company",
          "subhead": null,
          "observed_at": "2016-01-07T13:04:41.000Z",
          "evidence": "https://web.archive.org/web/20160107130441/http://occipital.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Spatial Computing Company",
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      "to": "2016-01-07T13:04:41.000Z",
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      "evidence": "https://web.archive.org/web/20160107130441/http://occipital.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-11T23:47:13.000Z",
      "variants": [
        {
          "headline": "Announcing Occipital Tracking",
          "subhead": null,
          "observed_at": "2017-07-11T23:47:13.000Z",
          "evidence": "https://web.archive.org/web/20170711234713/https://occipital.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Announcing Occipital Tracking",
      "subhead": null,
      "from": "2017-07-11T23:47:13.000Z",
      "to": "2017-07-11T23:47:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170711234713/https://occipital.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-11T23:47:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-02T10:50:49.000Z",
      "variants": [
        {
          "headline": "The Spatial Computing Company",
          "subhead": null,
          "observed_at": "2019-01-08T13:06:44.000Z",
          "evidence": "https://web.archive.org/web/20190108130644/https://occipital.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Spatial Computing Company",
          "subhead": "Occipital makes Structure Sensor, Structure SDK, Structure Core, Canvas, Bridge Engine, and 360 Panorama.",
          "observed_at": "2020-01-02T16:37:44.000Z",
          "evidence": "https://web.archive.org/web/20200102163744/https://occipital.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Spatial Computing Company",
          "subhead": "Occipital makes Structure Sensor, Structure SDK, Structure Core, Canvas, Bridge Engine, and 360 Panorama.",
          "observed_at": "2022-01-02T10:50:49.000Z",
          "evidence": "https://web.archive.org/web/20220102105049/https://occipital.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Spatial Computing Company",
      "subhead": "Occipital makes Structure Sensor, Structure SDK, Structure Core, Canvas, Bridge Engine, and 360 Panorama.",
      "from": "2019-01-08T13:06:44.000Z",
      "to": "2022-01-02T10:50:49.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220102105049/https://occipital.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-01-08T13:06:44.000Z",
          "to": "2022-01-02T10:50:49.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ec09a224922cdb19144a0b0c9665469a1e07de9b446b30c4bbf37ad59abeef43:2a70f42f7aa9addda38add4bcc5ad1b3bdfe997e1f5a44eb25b01b196c7f0643:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100108205415/http://www.occipital.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-01-08T20:54:15.000Z",
        "to": "2011-08-23T13:37:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20110823133740/http://occipital.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-aea0529405e3cc5516c0adfe5338a89140533a35d9d2f4f272c2794703f6709c:cd88537d3bd8d0d48f305808bad9ac7dc1e0ded13b2084914559dee94ee04f53:headline:adf49dc413664393",
      "before_evidence": "https://web.archive.org/web/20150106231720/http://www.occipital.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We’ve spent 18 months building the future of computer vision.” to “The Spatial Computing Company”.",
      "between": {
        "from": "2015-01-06T23:17:20.000Z",
        "to": "2016-01-07T13:04:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20160107130441/http://occipital.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-cd88537d3bd8d0d48f305808bad9ac7dc1e0ded13b2084914559dee94ee04f53:40b5d0e2caf4bad8d536dcf2da4c41c46fa229f18cab238faa5057afa18ac309:headline:8ba3bcc18275aa24",
      "before_evidence": "https://web.archive.org/web/20160107130441/http://occipital.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Spatial Computing Company” to “Announcing Occipital Tracking”.",
      "between": {
        "from": "2016-01-07T13:04:41.000Z",
        "to": "2017-07-11T23:47:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20170711234713/https://occipital.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-40b5d0e2caf4bad8d536dcf2da4c41c46fa229f18cab238faa5057afa18ac309:9e797a72828b38cc300697b4107d4d1f46a32a172c8cdfce9045a19314934c68:headline:cb40ee5c4bed1898",
      "before_evidence": "https://web.archive.org/web/20170711234713/https://occipital.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Announcing Occipital Tracking” to “The Spatial Computing Company”.",
      "between": {
        "from": "2017-07-11T23:47:13.000Z",
        "to": "2019-01-08T13:06:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20190108130644/https://occipital.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Occipital homepage messaging on spatial computing and tracking",
    "summary": "Occipital updated its homepage messaging around spatial computing and tracking and added a careers page earlier, indicating shifts in how it presents its focus.",
    "points": [
      {
        "text": "Occipital added a careers page between January 2010 and August 2011.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Occipital changed its homepage headline from “We’ve spent 18 months building the future of computer vision.” to “The Spatial Computing Company” between January 2015 and January 2016.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Occipital changed its homepage headline from “The Spatial Computing Company” to “Announcing Occipital Tracking” between January 2016 and July 2017, and later back to “The Spatial Computing Company” between July 2017 and January 2019.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "The alternating homepage headlines mentioning spatial computing and tracking between January 2015 and January 2019 may suggest evolving emphasis in how Occipital presented its technology focus.",
        "kind": "interpretation",
        "changes": [
          2,
          3,
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:16:49.538Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Occipital” company record, https://startuphistory.org/c/occipital.com"
}