{
  "company": {
    "name": "obud",
    "website": "https://obud.co/",
    "record": "https://startuphistory.org/c/obud.co"
  },
  "status": null,
  "history_since": "2023-05-28T18:37:44.000Z",
  "baseline": {
    "snapshot_id": "42622a35d8da015a67c220a0d29555f322a4c77b514e4c0e779b30fc7097367b",
    "observed_at": "2023-05-28T18:37:44.000Z",
    "headline": "obud - yoga everywhere",
    "description": "요가와 함께하는 웰니스 라이프",
    "evidence": "https://web.archive.org/web/20230528183744/https://obud.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-10-11T18:42:30.000Z",
      "variants": [
        {
          "headline": "obud - yoga everywhere",
          "subhead": "요가와 함께하는 웰니스 라이프",
          "observed_at": "2023-05-28T18:37:44.000Z",
          "evidence": "https://web.archive.org/web/20230528183744/https://obud.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "obud - wellness life with yoga",
          "subhead": "요가와 함께하는 웰니스 라이프",
          "observed_at": "2023-10-11T18:42:30.000Z",
          "evidence": "https://web.archive.org/web/20231011184230/https://obud.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "obud - wellness life with yoga",
      "subhead": "요가와 함께하는 웰니스 라이프",
      "from": "2023-05-28T18:37:44.000Z",
      "to": "2023-10-11T18:42:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20231011184230/https://obud.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-05-28T18:37:44.000Z",
          "to": "2023-10-11T18:42:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-13T19:36:58.000Z",
      "variants": [
        {
          "headline": "오붓 | 웰니스 예약 플랫폼 - obud.co",
          "subhead": "요가, 필라테스, 바레, 인터벌 트레이닝 등 다양한 웰니스 클래스를 하나의 패스로! 오붓에서 가까운 웰니스 스튜디오를 찾고 바로 예약하세요.",
          "observed_at": "2025-04-21T16:40:43.000Z",
          "evidence": "https://web.archive.org/web/20250421164043/https://www.obud.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "오붓 | 웰니스 예약 플랫폼 - obud.co",
          "subhead": "요가, 필라테스, 바레, 인터벌 트레이닝 등 다양한 웰니스 클래스를 하나의 패스로! 오붓(obud)에서 가까운 웰니스 스튜디오를 찾고 바로 예약하세요.",
          "observed_at": "2025-07-13T19:36:58.000Z",
          "evidence": "https://web.archive.org/web/20250713193658/https://www.obud.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "오붓 | 웰니스 예약 플랫폼 - obud.co",
      "subhead": "요가, 필라테스, 바레, 인터벌 트레이닝 등 다양한 웰니스 클래스를 하나의 패스로! 오붓(obud)에서 가까운 웰니스 스튜디오를 찾고 바로 예약하세요.",
      "from": "2025-04-21T16:40:43.000Z",
      "to": "2025-07-13T19:36:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250713193658/https://www.obud.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-04-21T16:40:43.000Z",
          "to": "2025-07-13T19:36:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "obud | Wellness Booking Platform",
          "subhead": "Book yoga, Pilates, barre, interval training, and more wellness classes with one pass on obud! Find nearby wellness studios and book right away.",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://www.obud.co/en",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "obud | Wellness Booking Platform",
      "subhead": "Book yoga, Pilates, barre, interval training, and more wellness classes with one pass on obud! Find nearby wellness studios and book right away.",
      "from": "2026-11-06T17:51:04.010Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 1,
      "evidence": "https://www.obud.co/en",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:51:04.010Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-42622a35d8da015a67c220a0d29555f322a4c77b514e4c0e779b30fc7097367b:54a503bd75548e71bc52ca7848334bbdc7fe6945da81617744fc5a915be88f2b:headline:adc50d2ff7811603",
      "before_evidence": "https://web.archive.org/web/20230528183744/https://obud.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “obud - yoga everywhere” to “obud - wellness life with yoga”.",
      "between": {
        "from": "2023-05-28T18:37:44.000Z",
        "to": "2023-10-11T18:42:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20231011184230/https://obud.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “obud” company record, https://startuphistory.org/c/obud.co"
}