{
  "company": {
    "name": "Observe.AI",
    "website": "https://observe.ai/",
    "record": "https://startuphistory.org/c/observe.ai"
  },
  "status": null,
  "history_since": "2018-08-16T05:30:42.000Z",
  "baseline": {
    "snapshot_id": "f1c304920a502e94c55fca3cf1c57661d8221fbf6480ea3fbc13685e94f52836",
    "observed_at": "2018-08-16T05:30:42.000Z",
    "headline": null,
    "description": "Voice AI platform for Call Center.",
    "evidence": "https://web.archive.org/web/20180816053042/https://observe.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-04T19:41:51.000Z",
      "variants": [
        {
          "headline": "Agent First Voice AI Platform",
          "subhead": "Observe.AI agent-first voice AI platform provides rich speech analytics and helps you turn every call center agent into your best brand representative.",
          "observed_at": "2019-07-21T07:19:42.000Z",
          "evidence": "https://web.archive.org/web/20190721071942/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turn Every Agent Into Your Best Brand Representative with Voice AI",
          "subhead": "Turn every agent into your best brand representative with Voice AI. Monitor quality and compliance across 100% of calls. Provide AI-based coaching and insights.",
          "observed_at": "2020-07-04T19:41:51.000Z",
          "evidence": "https://web.archive.org/web/20200704194151/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn Every Agent Into Your Best Brand Representative with Voice AI",
      "subhead": "Turn every agent into your best brand representative with Voice AI. Monitor quality and compliance across 100% of calls. Provide AI-based coaching and insights.",
      "from": "2019-07-21T07:19:42.000Z",
      "to": "2020-07-04T19:41:51.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200704194151/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-21T07:19:42.000Z",
          "to": "2020-07-04T19:41:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-12T12:14:31.000Z",
      "variants": [
        {
          "headline": "Level-Up Your Agents with Contact Center AI",
          "subhead": "Improve CX by transcribing, analyzing, and evaluating 100% of calls with high accuracy for more impactful coaching and compliance monitoring.",
          "observed_at": "2021-01-12T14:02:51.000Z",
          "evidence": "https://web.archive.org/web/20210112140251/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Contact center excellence. Fueled by AI.",
          "subhead": "Observe.AI infuses AI into 100% of customer conversations to optimize agent performance and automate repeatable workflows, driving revenue and retention.",
          "observed_at": "2022-01-26T19:24:42.000Z",
          "evidence": "https://web.archive.org/web/20220126192442/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Boost contact center performance. Drive business outcomes.",
          "subhead": "Observe.AI infuses AI into 100% of customer conversations to optimize agent performance and automate repeatable workflows, driving revenue and retention.",
          "observed_at": "2023-01-13T07:10:52.000Z",
          "evidence": "https://web.archive.org/web/20230113071052/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Boost contact center performance and drive business outcomes. Faster.",
          "subhead": "With Observe.AI, contact centers can act faster with real-time insights and guidance to improve performance, from more sales to higher retention",
          "observed_at": "2024-01-12T12:14:31.000Z",
          "evidence": "https://web.archive.org/web/20240112121431/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boost contact center performance and drive business outcomes. Faster.",
      "subhead": "With Observe.AI, contact centers can act faster with real-time insights and guidance to improve performance, from more sales to higher retention",
      "from": "2021-01-12T14:02:51.000Z",
      "to": "2024-01-12T12:14:31.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240112121431/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-12T14:02:51.000Z",
          "to": "2024-01-12T12:14:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-09T06:13:18.000Z",
      "variants": [
        {
          "headline": "The Leading Gen AI Conversation Intelligence Platform for Contact Centers",
          "subhead": "With Observe.AI, contact centers can act faster with real-time insights and guidance to improve performance, from more sales to higher retention",
          "observed_at": "2024-07-06T06:09:02.000Z",
          "evidence": "https://web.archive.org/web/20240706060902/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The AI platform for contact centers",
          "subhead": "Automate customer calls with voice AI, augment agents with real-time assistance, and auto QA 100% of interactions, all on the Observe.AI conversation intelligence platform.",
          "observed_at": "2025-07-09T06:13:18.000Z",
          "evidence": "https://web.archive.org/web/20250709061318/https://www.observe.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The AI platform for contact centers",
      "subhead": "Automate customer calls with voice AI, augment agents with real-time assistance, and auto QA 100% of interactions, all on the Observe.AI conversation intelligence platform.",
      "from": "2024-07-06T06:09:02.000Z",
      "to": "2025-07-09T06:13:18.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250709061318/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-06T06:09:02.000Z",
          "to": "2025-07-09T06:13:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Purpose-built AI agents. One CX platform.",
          "subhead": "Observe.AI brings AI agents for customer experience into one platform. Automate customer service with Voice AI, assist frontline teams in real time, analyze conversations, improve QA, and orchestrate ",
          "observed_at": "2026-07-18T17:09:38.000Z",
          "evidence": "https://web.archive.org/web/20260718170938/https://observe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Purpose-built AI agents. One CX platform.",
          "subhead": "Observe.AI brings AI agents for customer experience into one platform. Automate customer service with Voice AI, assist frontline teams in real time, analyze conversations, improve QA, and orchestrate ",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://www.observe.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Purpose-built AI agents. One CX platform.",
      "subhead": "Observe.AI brings AI agents for customer experience into one platform. Automate customer service with Voice AI, assist frontline teams in real time, analyze conversations, improve QA, and orchestrate ",
      "from": "2026-07-18T17:09:38.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 2,
      "evidence": "https://www.observe.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-18T17:09:38.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5a5ea92f3f7dd10a7ce0f98836a07b66c2d0d24b6ee8aaa313c96852b19b0091:a9853b93a7e11bbb057d0a77dff1bec2f2b9deeb9f2e0406dee637b1e394b86d:headline:b5d97a2900f80cf5",
      "before_evidence": "https://web.archive.org/web/20190721071942/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Agent First Voice AI Platform” to “Turn Every Agent Into Your Best Brand Representative with Voice AI”.",
      "between": {
        "from": "2019-07-21T07:19:42.000Z",
        "to": "2020-07-04T19:41:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704194151/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-5a5ea92f3f7dd10a7ce0f98836a07b66c2d0d24b6ee8aaa313c96852b19b0091:a9853b93a7e11bbb057d0a77dff1bec2f2b9deeb9f2e0406dee637b1e394b86d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190721071942/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-07-21T07:19:42.000Z",
        "to": "2020-07-04T19:41:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704194151/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a9853b93a7e11bbb057d0a77dff1bec2f2b9deeb9f2e0406dee637b1e394b86d:b840be2c72afc983270f52430012fc8ecf5ec371d202419e70956bc25b808009:headline:392d8e124ff77386",
      "before_evidence": "https://web.archive.org/web/20200704194151/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn Every Agent Into Your Best Brand Representative with Voice AI” to “Level-Up Your Agents with Contact Center AI”.",
      "between": {
        "from": "2020-07-04T19:41:51.000Z",
        "to": "2021-01-12T14:02:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20210112140251/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-b840be2c72afc983270f52430012fc8ecf5ec371d202419e70956bc25b808009:40d992b4779538d8be2101e958e1df8232d7e0866106f7cd4256ae8a93ed3d72:headline:175b93a912fb4405",
      "before_evidence": "https://web.archive.org/web/20210112140251/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Level-Up Your Agents with Contact Center AI” to “Contact center excellence. Fueled by AI.”.",
      "between": {
        "from": "2021-01-12T14:02:51.000Z",
        "to": "2022-01-26T19:24:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126192442/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-40d992b4779538d8be2101e958e1df8232d7e0866106f7cd4256ae8a93ed3d72:bbe9bdb542f3200f833ae4ac11cc9f15a11411015f6d02d4cee04b31bf91bc87:headline:4d91d7c3b1e75001",
      "before_evidence": "https://web.archive.org/web/20220126192442/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Contact center excellence. Fueled by AI.” to “Boost contact center performance. Drive business outcomes.”.",
      "between": {
        "from": "2022-01-26T19:24:42.000Z",
        "to": "2023-01-13T07:10:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230113071052/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-b300809462f5e5616d5eab1aefe86777d2c9b81663bdc13e0221086e068e8165:a6fd7e0112297167f00f403179c4694cc8854954bf0bf41fbd838536ebb148fe:headline:921792186c200fe0",
      "before_evidence": "https://web.archive.org/web/20240112121431/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Boost contact center performance and drive business outcomes. Faster.” to “The Leading Gen AI Conversation Intelligence Platform for Contact Centers”.",
      "between": {
        "from": "2024-01-12T12:14:31.000Z",
        "to": "2024-07-06T06:09:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706060902/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a6fd7e0112297167f00f403179c4694cc8854954bf0bf41fbd838536ebb148fe:08b170ed9d7c1673f40f36239d7e90d1ecfc31cda4f988ebb6e967c4330e88fe:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240706060902/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-06T06:09:02.000Z",
        "to": "2025-07-09T06:13:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709061318/https://www.observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 8,
      "id": "page-08b170ed9d7c1673f40f36239d7e90d1ecfc31cda4f988ebb6e967c4330e88fe:49bab7b7845ccc8836414108ac0ef207f0e4767de5071258377e340918a8bed2:headline:950ef20de01524e2",
      "before_evidence": "https://web.archive.org/web/20250709061318/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI platform for contact centers” to “Purpose-built AI agents. One CX platform.”.",
      "between": {
        "from": "2025-07-09T06:13:18.000Z",
        "to": "2026-07-18T17:09:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260718170938/https://observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-08b170ed9d7c1673f40f36239d7e90d1ecfc31cda4f988ebb6e967c4330e88fe:49bab7b7845ccc8836414108ac0ef207f0e4767de5071258377e340918a8bed2:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250709061318/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-09T06:13:18.000Z",
        "to": "2026-07-18T17:09:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260718170938/https://observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-08b170ed9d7c1673f40f36239d7e90d1ecfc31cda4f988ebb6e967c4330e88fe:49bab7b7845ccc8836414108ac0ef207f0e4767de5071258377e340918a8bed2:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20250709061318/https://www.observe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-09T06:13:18.000Z",
        "to": "2026-07-18T17:09:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260718170938/https://observe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Observe.AI” company record, https://startuphistory.org/c/observe.ai"
}