{
  "company": {
    "name": "obniz",
    "website": "https://obniz.com/",
    "record": "https://startuphistory.org/c/obniz.com"
  },
  "status": null,
  "history_since": "2014-10-02T04:15:20.000Z",
  "baseline": {
    "snapshot_id": "f53b2af48bc8898f0607cb99bfbf3154ad05c52a65095927c8743db25053206e",
    "observed_at": "2014-10-02T04:15:20.000Z",
    "headline": "Obniż.com - Strona główna",
    "description": "opis strony",
    "evidence": "https://web.archive.org/web/20141002041520/http://www.obniz.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-10-02T04:15:20.000Z",
      "variants": [
        {
          "headline": "Obniż.com - Strona główna",
          "subhead": "opis strony",
          "observed_at": "2014-10-02T04:15:20.000Z",
          "evidence": "https://web.archive.org/web/20141002041520/http://www.obniz.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Obniż.com - Strona główna",
      "subhead": "opis strony",
      "from": "2014-10-02T04:15:20.000Z",
      "to": "2014-10-02T04:15:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141002041520/http://www.obniz.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-10-02T04:15:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-09-26T10:52:49.000Z",
      "variants": [
        {
          "headline": "Objectify the Real World | obniz",
          "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
          "observed_at": "2020-09-26T10:52:49.000Z",
          "evidence": "https://web.archive.org/web/20200926105249/https://obniz.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Objectify the Real World | obniz",
      "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
      "from": "2020-09-26T10:52:49.000Z",
      "to": "2020-09-26T10:52:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200926105249/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-09-26T10:52:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-28T12:00:27.000Z",
      "variants": [
        {
          "headline": "obniz just goes IoT",
          "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
          "observed_at": "2021-01-28T12:00:27.000Z",
          "evidence": "https://web.archive.org/web/20210128120027/https://obniz.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "obniz just goes IoT",
      "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
      "from": "2021-01-28T12:00:27.000Z",
      "to": "2021-01-28T12:00:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210128120027/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-28T12:00:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-03T09:54:53.000Z",
      "variants": [
        {
          "headline": "obniz BLE Gateway Series",
          "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
          "observed_at": "2021-08-02T03:06:45.000Z",
          "evidence": "https://web.archive.org/web/20210802030645/https://obniz.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "obniz BLE Gateway Series",
          "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
          "observed_at": "2022-07-12T03:19:56.000Z",
          "evidence": "https://web.archive.org/web/20220712031956/https://obniz.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "obniz BLE Gateway Series",
          "subhead": "obniz is hardware that can be operated from the web. Hardware is difficult to handle by the Web technology, but obniz make it easy. You can control all the hardware with single script.",
          "observed_at": "2023-01-08T02:11:50.000Z",
          "evidence": "https://web.archive.org/web/20230108021150/https://obniz.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CONNECT with obniz",
          "subhead": "株式会社obniz（オブナイズ）はIoTプラットフォームを活用し、最適なアドバイスとサポートでビジネスを新たな成功に導きます。",
          "observed_at": "2023-07-03T09:54:53.000Z",
          "evidence": "https://web.archive.org/web/20230703095453/https://obniz.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CONNECT with obniz",
      "subhead": "株式会社obniz（オブナイズ）はIoTプラットフォームを活用し、最適なアドバイスとサポートでビジネスを新たな成功に導きます。",
      "from": "2021-08-02T03:06:45.000Z",
      "to": "2023-07-03T09:54:53.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230703095453/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-08-02T03:06:45.000Z",
          "to": "2023-07-03T09:54:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Physical infrastructure for the AI era.",
          "subhead": "obniz is physical infrastructure for the AI era. Power on an obnizOS device and control it from your code, your APIs, or an AI agent — then build on obniz Now or wire it into your own system. No firmw",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://iot.obniz.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Physical infrastructure for the AI era.",
      "subhead": "obniz is physical infrastructure for the AI era. Power on an obnizOS device and control it from your code, your APIs, or an AI agent — then build on obniz Now or wire it into your own system. No firmw",
      "from": "2026-11-06T17:51:04.010Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 1,
      "evidence": "https://iot.obniz.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:51:04.010Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f53b2af48bc8898f0607cb99bfbf3154ad05c52a65095927c8743db25053206e:cd365412d7fe45cbd7ca9e3628cadbc6206d41ee7ed28098ed01604a9e0ed299:headline:7f23760d84061eea",
      "before_evidence": "https://web.archive.org/web/20141002041520/http://www.obniz.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Obniż.com - Strona główna” to “Objectify the Real World | obniz”.",
      "between": {
        "from": "2014-10-02T04:15:20.000Z",
        "to": "2020-09-26T10:52:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20200926105249/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f53b2af48bc8898f0607cb99bfbf3154ad05c52a65095927c8743db25053206e:cd365412d7fe45cbd7ca9e3628cadbc6206d41ee7ed28098ed01604a9e0ed299:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20141002041520/http://www.obniz.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-10-02T04:15:20.000Z",
        "to": "2020-09-26T10:52:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20200926105249/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-f53b2af48bc8898f0607cb99bfbf3154ad05c52a65095927c8743db25053206e:cd365412d7fe45cbd7ca9e3628cadbc6206d41ee7ed28098ed01604a9e0ed299:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20141002041520/http://www.obniz.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-10-02T04:15:20.000Z",
        "to": "2020-09-26T10:52:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20200926105249/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-cd365412d7fe45cbd7ca9e3628cadbc6206d41ee7ed28098ed01604a9e0ed299:5ebb8163f390b2aaf7c5256a45128ab148c401e7087e2ae52f129b3608ee55fa:logos:52a6b84fa1a176da",
      "before_evidence": "https://web.archive.org/web/20200926105249/https://obniz.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: obnizOS and 星野リゾートにおける3密回避のためのセンサーデバイスにobnizOS採用.",
      "between": {
        "from": "2020-09-26T10:52:49.000Z",
        "to": "2021-01-28T12:00:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20210128120027/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-5ebb8163f390b2aaf7c5256a45128ab148c401e7087e2ae52f129b3608ee55fa:f9daf55e404ca83f2c7c8f93e6ee24055125f33522cd44deebea431a56c31235:headline:5ab63894b16340db",
      "before_evidence": "https://web.archive.org/web/20210128120027/https://obniz.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “obniz just goes IoT” to “obniz BLE Gateway Series”.",
      "between": {
        "from": "2021-01-28T12:00:27.000Z",
        "to": "2021-08-02T03:06:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20210802030645/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-77cc2287697c5d7f36877ea87058d1e0ac3cc80986c6536da552a4a49918a775:3425a99d7176478c38fa61d6ccdb053affacf6a7718e3b97b8c8b5f821c8c365:headline:b3426fbdddf4e560",
      "before_evidence": "https://web.archive.org/web/20230108021150/https://obniz.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “obniz BLE Gateway Series” to “CONNECT with obniz”.",
      "between": {
        "from": "2023-01-08T02:11:50.000Z",
        "to": "2023-07-03T09:54:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703095453/https://obniz.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "classifier-3425a99d7176478c38fa61d6ccdb053affacf6a7718e3b97b8c8b5f821c8c365:03bb1d0fe33b49a4811d44abe5c9cb9ee9843cab2145b2216ec4465e0e54d357:repositioning",
      "before_evidence": "https://web.archive.org/web/20230703095453/https://obniz.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “CONNECT with obniz” to “Physical infrastructure for the AI era.”.",
      "between": {
        "from": "2023-07-03T09:54:53.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://iot.obniz.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-3425a99d7176478c38fa61d6ccdb053affacf6a7718e3b97b8c8b5f821c8c365:03bb1d0fe33b49a4811d44abe5c9cb9ee9843cab2145b2216ec4465e0e54d357:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20230703095453/https://obniz.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2023-07-03T09:54:53.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://iot.obniz.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": {
    "headline": "obniz updates homepage messaging and adds ISO 27001 statement",
    "summary": "obniz’s homepage headline now emphasizes “Physical infrastructure for the AI era.” and the site mentions ISO 27001 compliance. Earlier messaging highlighted connectivity, BLE gateways, and IoT.",
    "points": [
      {
        "text": "Between July 2023 and November 2026, obniz changed its homepage headline from “CONNECT with obniz” to “Physical infrastructure for the AI era.”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between July 2023 and November 2026, obniz’s homepage began stating ISO 27001 compliance.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2021 and August 2021, obniz’s homepage headline changed from “obniz just goes IoT” to “obniz BLE Gateway Series”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between October 2014 and September 2020, obniz added a pricing page and a careers page to its website.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:04:59.152Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “obniz” company record, https://startuphistory.org/c/obniz.com"
}