{
  "company": {
    "name": "Obert",
    "website": "https://obertworkwear.com/",
    "record": "https://startuphistory.org/c/obertworkwear.com"
  },
  "status": null,
  "history_since": "2022-06-18T04:13:29.000Z",
  "baseline": {
    "snapshot_id": "a1d404164bd632e5aa4f34d46ddb744fc1132a74bfe9db68eccd84f23aa14478",
    "observed_at": "2022-06-18T04:13:29.000Z",
    "headline": null,
    "description": "A line of functional workwear that enhances female confidence, safety, and comfort for the most vital technical and industrial fields by enabling people to look, feel, and be their best.",
    "evidence": "https://web.archive.org/web/20220618041329/https://www.obertworkwear.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-14T10:41:05.000Z",
      "variants": [
        {
          "headline": "Say goodbye to your dad's clothes. – Obert, Inc.",
          "subhead": "Obert is the first technical apparel brand built for the modern worker. Sleek and sustainable clothes that safely and stylishly go from the job site to the boardroom.",
          "observed_at": "2024-04-16T01:25:19.000Z",
          "evidence": "https://web.archive.org/web/20240416012519/https://obertworkwear.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Obert | Say goodbye to your dad's clothes. – Obert, Inc.",
          "subhead": "Obert is the first technical apparel brand built for the modern worker. Sleek and sustainable clothes that safely and stylishly go from the job site to the boardroom.",
          "observed_at": "2024-08-20T05:00:14.000Z",
          "evidence": "https://web.archive.org/web/20240820050014/https://obertworkwear.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Obert | Say goodbye to your dad's clothes.",
          "subhead": "Obert is the first technical apparel brand built for the modern worker. Sleek and sustainable clothes that safely and stylishly go from the job site to the boardroom.",
          "observed_at": "2025-01-14T10:41:05.000Z",
          "evidence": "https://web.archive.org/web/20250114104105/https://obertworkwear.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Obert | Say goodbye to your dad's clothes.",
      "subhead": "Obert is the first technical apparel brand built for the modern worker. Sleek and sustainable clothes that safely and stylishly go from the job site to the boardroom.",
      "from": "2024-04-16T01:25:19.000Z",
      "to": "2025-01-14T10:41:05.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250114104105/https://obertworkwear.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-16T01:25:19.000Z",
          "to": "2025-01-14T10:41:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Obert | Work where you want.",
          "subhead": "We love what we do. What we don’t love: wearing clothes designed for men at work. Woman-founded and designed in Los Angeles, we’re here to do things differently. From technical fabrics to inclusive si",
          "observed_at": "2025-07-13T14:47:24.000Z",
          "evidence": "https://web.archive.org/web/20250713144724/https://obertworkwear.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Obert | Work where you want.",
          "subhead": "We love what we do. What we don’t love: wearing clothes designed for men at work. Woman-founded and designed in Los Angeles, we’re here to do things differently. From technical fabrics to inclusive si",
          "observed_at": "2026-01-05T16:08:56.000Z",
          "evidence": "https://web.archive.org/web/20260105160856/https://obertworkwear.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Obert | Work where you want.",
          "subhead": "We love what we do. What we don’t love: wearing clothes designed for men at work. Woman-founded and designed in Los Angeles, we’re here to do things differently. From technical fabrics to inclusive si",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://obertworkwear.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Obert | Work where you want.",
      "subhead": "We love what we do. What we don’t love: wearing clothes designed for men at work. Woman-founded and designed in Los Angeles, we’re here to do things differently. From technical fabrics to inclusive si",
      "from": "2025-07-13T14:47:24.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 3,
      "evidence": "https://obertworkwear.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-13T14:47:24.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9f681bd042fe3c0feadb268552c33460c8bc1967a9bb2860872806647a78a22d:63e940d7e8ab3ae1ac957c3b62301678114eed9801b248de2e9a6e38a2d5c500:headline:7627d888396e7301",
      "before_evidence": "https://web.archive.org/web/20250114104105/https://obertworkwear.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Obert | Say goodbye to your dad's clothes.” to “Obert | Work where you want.”.",
      "between": {
        "from": "2025-01-14T10:41:05.000Z",
        "to": "2025-07-13T14:47:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713144724/https://obertworkwear.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Obert updates homepage headline",
    "summary": "Obert changed the main headline on its homepage, shifting from a message about “your dad's clothes” to “work where you want.”",
    "points": [
      {
        "text": "Between January 2025 and July 2025, Obert changed its homepage headline from “Obert | Say goodbye to your dad's clothes.” to “Obert | Work where you want.”",
        "kind": "fact",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T15:16:36.973Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Obert” company record, https://startuphistory.org/c/obertworkwear.com"
}