{
  "company": {
    "name": "Numeric",
    "website": "https://numeric.io/",
    "record": "https://startuphistory.org/c/numeric.io"
  },
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      "variants": [
        {
          "headline": "ACCOUNTING AI THAT GIVES YOU SPEED & CONTROL",
          "subhead": "With Numeric, leading teams organize their close, streamline reconciliations, and leverage AI for auto-drafted flux analysis and lightning-fast reporting.",
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      "headline": "ACCOUNTING AI THAT GIVES YOU SPEED & CONTROL",
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    {
      "quote_observed_at": "2026-08-13T00:19:18.000Z",
      "variants": [
        {
          "headline": "ACCOUNTING AI THAT TURNS Visibility into action",
          "subhead": "With Numeric, leading teams organize their close, streamline reconciliations, and leverage AI for auto-drafted flux analysis and lightning-fast reporting.",
          "observed_at": "2026-08-13T00:19:18.000Z",
          "evidence": "https://web.archive.org/web/20260813001918/https://www.numeric.io/",
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        }
      ],
      "headline": "ACCOUNTING AI THAT TURNS Visibility into action",
      "subhead": "With Numeric, leading teams organize their close, streamline reconciliations, and leverage AI for auto-drafted flux analysis and lightning-fast reporting.",
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      "variants": [
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          "observed_at": "2026-11-06T17:51:04.010Z",
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        }
      ],
      "headline": "The data platform for finance teams.",
      "subhead": "Numeric is the data platform finance teams run on, from close management and order-to-cash to a full ERP replacement. Report with full context and automate recurring work.",
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        "to": "2023-07-17T03:28:31.000Z"
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      "evidence": "https://web.archive.org/web/20230717032831/https://www.numeric.io/",
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      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-28T10:54:57.000Z",
        "to": "2023-07-17T03:28:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20230717032831/https://www.numeric.io/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Never be closing.” to “AI-powered close automation”.",
      "between": {
        "from": "2024-01-06T10:43:34.000Z",
        "to": "2024-07-15T17:15:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715171511/https://www.numeric.io/",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2024-07-15T17:15:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715171511/https://www.numeric.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2025-07-02T23:00:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702230003/https://www.numeric.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI-powered close automation” to “ACCOUNTING AI THAT GIVES YOU SPEED & CONTROL”.",
      "between": {
        "from": "2025-07-02T23:00:03.000Z",
        "to": "2026-01-02T03:46:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102034651/https://www.numeric.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 7,
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      "before_evidence": "https://web.archive.org/web/20250702230003/https://www.numeric.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-02T23:00:03.000Z",
        "to": "2026-01-02T03:46:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102034651/https://www.numeric.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 8,
      "id": "page-bce4616a6991d384bf784596b34e04ee08448635b2a57bcaa203f1b9e58a48f3:85cca01c68ddfac6b6910af4389be9e9226a1c73254fb8fa682100974cf41327:headline:96fe6888f100b1fe",
      "before_evidence": "https://web.archive.org/web/20260102034651/https://www.numeric.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ACCOUNTING AI THAT GIVES YOU SPEED & CONTROL” to “ACCOUNTING AI THAT TURNS Visibility into action”.",
      "between": {
        "from": "2026-01-02T03:46:51.000Z",
        "to": "2026-08-13T00:19:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260813001918/https://www.numeric.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "classifier-85cca01c68ddfac6b6910af4389be9e9226a1c73254fb8fa682100974cf41327:a146694b37e941971d8c7f22a619bca7143b06204f38b877f3e43d0e84565b8c:repositioning",
      "before_evidence": "https://web.archive.org/web/20260813001918/https://www.numeric.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “ACCOUNTING AI THAT TURNS Visibility into action” to “The data platform for finance teams.”.",
      "between": {
        "from": "2026-08-13T00:19:18.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://www.numeric.io/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Numeric now presents itself as a data platform for finance teams",
    "summary": "Numeric’s homepage messaging has shifted multiple times, while its go-to-market moved from free sign-up to demo-led access. It also added a pricing page and a careers page in this period.",
    "points": [
      {
        "text": "Between January 2023 and July 2023, Numeric changed its homepage headline from “Supercharge your month-end close” to “Never be closing.” and added a pricing page.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      },
      {
        "text": "Between January 2024 and July 2024, Numeric changed its homepage headline to “AI-powered close automation” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Numeric changed its homepage headline to “ACCOUNTING AI THAT GIVES YOU SPEED & CONTROL” and dropped its free sign-up in favor of asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between August 2026 and November 2026, a classifier read the change to the headline “The data platform for finance teams.” as a repositioning, which may indicate a broader finance data focus.",
        "kind": "interpretation",
        "changes": [
          8,
          9
        ]
      }
    ],
    "written_at": "2026-11-07T15:03:00.859Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Numeric” company record, https://startuphistory.org/c/numeric.io"
}