{
  "company": {
    "name": "Numeral",
    "website": "https://numeral.com/",
    "record": "https://startuphistory.org/c/numeral.com"
  },
  "status": null,
  "history_since": "2008-03-25T02:46:46.000Z",
  "baseline": {
    "snapshot_id": "a78ed13c74dfb82efe8f834aa350198b9e46bf2eeeed5e72b833b0635d02325c",
    "observed_at": "2017-02-28T18:06:26.000Z",
    "headline": "John F. Simon, Jr.",
    "description": null,
    "evidence": "https://web.archive.org/web/20170228180626/http://www.numeral.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:51:04.010Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-08-12T04:16:08.000Z",
      "variants": [
        {
          "headline": "John F. Simon, Jr.",
          "subhead": null,
          "observed_at": "2017-02-28T18:06:26.000Z",
          "evidence": "https://web.archive.org/web/20170228180626/http://www.numeral.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "John F. Simon, Jr.",
          "subhead": null,
          "observed_at": "2019-02-20T20:04:47.000Z",
          "evidence": "https://web.archive.org/web/20190220200447/http://www.numeral.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "John F. Simon, Jr.",
          "subhead": null,
          "observed_at": "2020-08-12T04:16:08.000Z",
          "evidence": "https://web.archive.org/web/20200812041608/http://www.numeral.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "John F. Simon, Jr.",
      "subhead": null,
      "from": "2017-02-28T18:06:26.000Z",
      "to": "2020-08-12T04:16:08.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200812041608/http://www.numeral.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-02-28T18:06:26.000Z",
          "to": "2020-08-12T04:16:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:51:04.010Z",
      "variants": [
        {
          "headline": "Let us worry about sales tax.",
          "subhead": "We fully manage the headaches of sales tax so you can get back to real work. Get started for free today!",
          "observed_at": "2026-07-10T19:40:59.000Z",
          "evidence": "https://web.archive.org/web/20260710194059/https://www.numeral.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sales tax, solved.",
          "subhead": "We fully manage the headaches of sales tax so you can get back to real work. Get started for free today!",
          "observed_at": "2026-11-06T17:51:04.010Z",
          "evidence": "https://www.numeral.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Sales tax, solved.",
      "subhead": "We fully manage the headaches of sales tax so you can get back to real work. Get started for free today!",
      "from": "2026-07-10T19:40:59.000Z",
      "to": "2026-11-06T17:51:04.010Z",
      "captures": 2,
      "evidence": "https://www.numeral.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T19:40:59.000Z",
          "to": "2026-11-06T17:51:04.010Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2c4c9a93b37635240f814bd22a2603c52e4f38bea9710ec2935a4b21bb1f673d:51386176cac0fb79596778121c18802f79cfaf617789f08d647eb8b47641f7e2:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20200812041608/http://www.numeral.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-08-12T04:16:08.000Z",
        "to": "2026-07-10T19:40:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710194059/https://www.numeral.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-2c4c9a93b37635240f814bd22a2603c52e4f38bea9710ec2935a4b21bb1f673d:51386176cac0fb79596778121c18802f79cfaf617789f08d647eb8b47641f7e2:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200812041608/http://www.numeral.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-08-12T04:16:08.000Z",
        "to": "2026-07-10T19:40:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710194059/https://www.numeral.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-51386176cac0fb79596778121c18802f79cfaf617789f08d647eb8b47641f7e2:df8757ca8fccb2e1989e2703cc99e122309b2ad92598ad0371c68062fcc8c9f4:funding:0d1a203a19f2ddff",
      "before_evidence": "https://web.archive.org/web/20260710194059/https://www.numeral.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Numeral announces $100M Series C led by Insight Partners and Salesforce Ventures.”.",
      "between": {
        "from": "2026-07-10T19:40:59.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://www.numeral.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 4,
      "id": "page-51386176cac0fb79596778121c18802f79cfaf617789f08d647eb8b47641f7e2:df8757ca8fccb2e1989e2703cc99e122309b2ad92598ad0371c68062fcc8c9f4:headline:5182056428f57c16",
      "before_evidence": "https://web.archive.org/web/20260710194059/https://www.numeral.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let us worry about sales tax.” to “Sales tax, solved.”.",
      "between": {
        "from": "2026-07-10T19:40:59.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://www.numeral.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-51386176cac0fb79596778121c18802f79cfaf617789f08d647eb8b47641f7e2:df8757ca8fccb2e1989e2703cc99e122309b2ad92598ad0371c68062fcc8c9f4:traction:c81eee9b956a1ef8",
      "before_evidence": "https://web.archive.org/web/20260710194059/https://www.numeral.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “90+ countries” on its homepage (was “80+ countries”).",
      "between": {
        "from": "2026-07-10T19:40:59.000Z",
        "to": "2026-11-06T17:51:04.010Z"
      },
      "evidence": "https://www.numeral.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": {
    "headline": "Numeral announces Series C and updates homepage messaging",
    "summary": "Numeral announced a $100M Series C, refreshed its homepage messaging, expanded its stated country coverage, and added careers and pricing pages to its site.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Numeral announced on its homepage “Numeral announces $100M Series C led by Insight Partners and Salesforce Ventures.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Numeral changed its homepage headline from “Let us worry about sales tax.” to “Sales tax, solved.”",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Numeral’s homepage claim changed from “80+ countries” to “90+ countries.”",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between August 2020 and July 2026, Numeral added both a careers page and a pricing page to its website.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:18:03.839Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Numeral” company record, https://startuphistory.org/c/numeral.com"
}