{
  "company": {
    "name": "Noya",
    "website": "https://noya.co/",
    "record": "https://startuphistory.org/c/noya.co"
  },
  "status": null,
  "history_since": "2013-08-31T16:19:11.000Z",
  "baseline": {
    "snapshot_id": "c561a813872597fc0286f9091bce637b7ab459a5320bae0f44ddc2caa577f834",
    "observed_at": "2013-08-31T16:19:11.000Z",
    "headline": "Noya.co: The Leading Noya Site on the Net",
    "description": null,
    "evidence": "https://web.archive.org/web/20130831161911/http://noya.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2013-08-31T16:19:11.000Z",
      "variants": [
        {
          "headline": "Noya.co: The Leading Noya Site on the Net",
          "subhead": null,
          "observed_at": "2013-08-31T16:19:11.000Z",
          "evidence": "https://web.archive.org/web/20130831161911/http://noya.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Noya.co: The Leading Noya Site on the Net",
      "subhead": null,
      "from": "2013-08-31T16:19:11.000Z",
      "to": "2013-08-31T16:19:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130831161911/http://noya.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-08-31T16:19:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T19:55:15.000Z",
      "variants": [
        {
          "headline": "Capture CO₂ with your cooling tower.",
          "subhead": "We’ll retrofit your cooling tower to capture CO₂, and pay you for all the CO₂ it captures, all at no cost to you.",
          "observed_at": "2021-08-17T06:01:27.000Z",
          "evidence": "https://web.archive.org/web/20210817060127/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Capture CO₂ with your cooling tower.",
          "subhead": "We’ll retrofit your cooling tower to capture CO₂, and pay you for all the CO₂ it captures, all at no cost to you.",
          "observed_at": "2022-01-12T18:40:29.000Z",
          "evidence": "https://web.archive.org/web/20220112184029/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Capture CO₂ with your cooling tower.",
          "subhead": "We’ll retrofit your cooling tower to capture CO₂, and pay you for all the CO₂ it captures, all at no cost to you.",
          "observed_at": "2022-07-01T19:55:15.000Z",
          "evidence": "https://web.archive.org/web/20220701195515/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Capture CO₂ with your cooling tower.",
      "subhead": "We’ll retrofit your cooling tower to capture CO₂, and pay you for all the CO₂ it captures, all at no cost to you.",
      "from": "2021-08-17T06:01:27.000Z",
      "to": "2022-07-01T19:55:15.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220701195515/https://www.noya.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-08-17T06:01:27.000Z",
          "to": "2022-07-01T19:55:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-03-13T02:24:39.000Z",
      "variants": [
        {
          "headline": "Building for a better future",
          "subhead": "Noya is on a mission to build world-class, scalable Direct Air Capture technology to remove excess carbon from the atmosphere.",
          "observed_at": "2023-07-08T18:15:19.000Z",
          "evidence": "https://web.archive.org/web/20230708181519/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Building for a better future",
          "subhead": "Noya is on a mission to build world-class, scalable Direct Air Capture technology to remove excess carbon from the atmosphere.",
          "observed_at": "2024-02-03T05:36:07.000Z",
          "evidence": "https://web.archive.org/web/20240203053607/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Building for a better future",
          "subhead": "Noya is on a mission to build world-class, scalable Direct Air Capture technology to remove excess carbon from the atmosphere.",
          "observed_at": "2024-07-05T17:18:31.000Z",
          "evidence": "https://web.archive.org/web/20240705171831/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Building for a better future",
          "subhead": "Noya is on a mission to build world-class, scalable Direct Air Capture technology to remove excess carbon from the atmosphere.",
          "observed_at": "2025-08-13T06:37:03.000Z",
          "evidence": "https://web.archive.org/web/20250813063703/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Building for a better future",
          "subhead": "Noya is on a mission to build world-class, scalable Direct Air Capture technology to remove excess carbon from the atmosphere.",
          "observed_at": "2026-03-13T02:24:39.000Z",
          "evidence": "https://web.archive.org/web/20260313022439/https://www.noya.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Building for a better future",
      "subhead": "Noya is on a mission to build world-class, scalable Direct Air Capture technology to remove excess carbon from the atmosphere.",
      "from": "2023-07-08T18:15:19.000Z",
      "to": "2026-03-13T02:24:39.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260313022439/https://www.noya.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-08T18:15:19.000Z",
          "to": "2026-03-13T02:24:39.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c561a813872597fc0286f9091bce637b7ab459a5320bae0f44ddc2caa577f834:23eb72420a114a23c19c10f8ac99f1c485a206c4add152297c6fe6789a5a718d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20130831161911/http://noya.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-08-31T16:19:11.000Z",
        "to": "2021-08-17T06:01:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20210817060127/https://www.noya.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-57666a55cb939978bf10336e5a08fc402b4f7b80db130e6303bd7b7644e9990e:b450718966862a79ea60839bdd4a7e78c3b6ef7859a49b8e8bb7a3de5eaea0df:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701195515/https://www.noya.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Capture CO₂ with your cooling tower.” to “Building for a better future”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2022-07-01T19:55:15.000Z",
        "to": "2023-07-08T18:15:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708181519/https://www.noya.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Noya” company record, https://startuphistory.org/c/noya.co"
}