{
  "company": {
    "name": "NovoNutrients",
    "website": "https://novonutrients.com/",
    "record": "https://startuphistory.org/c/novonutrients.com"
  },
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    "headline": null,
    "description": "NovoNutrients has developed a proprietary process which uses microbes to convert CO2 from industrial emissions into food for fish and other animals. Our NovoMeal is an all-natural superfood made of si",
    "evidence": "https://web.archive.org/web/20171018062732/https://www.novonutrients.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
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        {
          "headline": "The low-cost, globally scalable solution for making alternative protein by capturing carbon.",
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          "evidence": "https://web.archive.org/web/20230131235139/https://www.novonutrients.com/",
          "evidence_kind": "internet_archive"
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        {
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          "subhead": null,
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          "evidence": "https://web.archive.org/web/20240118055610/https://www.novonutrients.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The low-cost, globally scalable solution for making alternative protein by capturing carbon.",
      "subhead": null,
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      "to": "2024-01-18T05:56:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240118055610/https://www.novonutrients.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-01-20T19:07:16.000Z",
      "variants": [
        {
          "headline": "Nourishing billions. Healing the planet.",
          "subhead": null,
          "observed_at": "2025-01-01T04:10:21.000Z",
          "evidence": "https://web.archive.org/web/20250101041021/https://www.novonutrients.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A fierce commitment to nourishing billions and healing the planet.",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20260120190716/https://www.novonutrients.com/",
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        }
      ],
      "headline": "A fierce commitment to nourishing billions and healing the planet.",
      "subhead": null,
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      "to": "2026-01-20T19:07:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260120190716/https://www.novonutrients.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-01-20T19:07:16.000Z"
        }
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      "id": "page-e97effb7646e35035b3e45ea8c59d767e9b7a075fe0209bae769033e1ed6c4dc:cf39a43113f72b9d1f3ecd226cdf721d3095a9c6ec633fa530fb335d4fd2937b:hiring:20dd4c09cc4ab0aa",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-07-14T16:11:24.000Z",
        "to": "2021-07-12T21:06:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20210712210636/https://www.novonutrients.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-7a8abd1e4f54400d2fd029faf0b082acd7a7274d27298c23b865e1f7eb22c1c7:1dabd3565e7dfbe4e717b30ce6dbd6e67c8c98bb654166d342214b5275c28071:logos:8495b95246045c3d",
      "before_evidence": "https://web.archive.org/web/20230131235139/https://www.novonutrients.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: result_hd_1622407.png.",
      "between": {
        "from": "2023-01-31T23:51:39.000Z",
        "to": "2024-01-18T05:56:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240118055610/https://www.novonutrients.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1dabd3565e7dfbe4e717b30ce6dbd6e67c8c98bb654166d342214b5275c28071:86f3895bfe1acab55782338b14954615c7ded9766452328e92a0714ff20a8823:headline:fca5bbd3d7a580fb",
      "before_evidence": "https://web.archive.org/web/20240118055610/https://www.novonutrients.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The low-cost, globally scalable solution for making alternative protein by capturing carbon.” to “Nourishing billions. Healing the planet.”.",
      "between": {
        "from": "2024-01-18T05:56:10.000Z",
        "to": "2025-01-01T04:10:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101041021/https://www.novonutrients.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-86f3895bfe1acab55782338b14954615c7ded9766452328e92a0714ff20a8823:6ec7b464ff12945beaa9401f2b159e8a982377d70481729a17015a62d5324f8f:logos:29597b177ca5a1cd",
      "before_evidence": "https://web.archive.org/web/20250101041021/https://www.novonutrients.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Alltech_logo-final-hi-res.jpg and jon headshot.jpg.",
      "between": {
        "from": "2025-01-01T04:10:21.000Z",
        "to": "2026-01-20T19:07:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120190716/https://www.novonutrients.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "NovoNutrients updates branding and homepage content",
    "summary": "NovoNutrients has refreshed its homepage messaging and added new logos and a careers page over time. Recent changes focus on broader mission-oriented branding and updated visuals.",
    "points": [
      {
        "text": "Between January 2024 and January 2025, NovoNutrients changed its homepage headline from “The low-cost, globally scalable solution for making alternative protein by capturing carbon.” to “Nourishing billions. Healing the planet.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "This shift in homepage headline between January 2024 and January 2025 suggests a move toward broader mission-focused messaging around impact and scale.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2025 and January 2026, NovoNutrients added logos named Alltech_logo-final-hi-res.jpg and jon headshot.jpg to its homepage.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2020 and July 2021, NovoNutrients added a careers page, and between January 2023 and January 2024 it added a homepage logo file named result_hd_1622407.png.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:25:15.679Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “NovoNutrients” company record, https://startuphistory.org/c/novonutrients.com"
}