{
  "company": {
    "name": "Novoloop",
    "website": "https://novoloop.com/",
    "record": "https://startuphistory.org/c/novoloop.com"
  },
  "status": null,
  "history_since": "2021-02-23T05:25:39.000Z",
  "baseline": {
    "snapshot_id": "54e641652cf5cefdc4740757eb46224fa324b5c28b90151dc81d37df0741a4fa",
    "observed_at": "2021-02-23T05:25:39.000Z",
    "headline": "Sustainable Materials For A Changing Planet",
    "description": "Novoloop | Sustainable Materials For A Changing Planet",
    "evidence": "https://web.archive.org/web/20210223052539/https://www.novoloop.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-02-23T05:25:39.000Z",
      "variants": [
        {
          "headline": "Sustainable Materials For A Changing Planet",
          "subhead": "Novoloop | Sustainable Materials For A Changing Planet",
          "observed_at": "2021-02-23T05:25:39.000Z",
          "evidence": "https://web.archive.org/web/20210223052539/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Sustainable Materials For A Changing Planet",
      "subhead": "Novoloop | Sustainable Materials For A Changing Planet",
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      "to": "2021-02-23T05:25:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210223052539/https://www.novoloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-02-23T05:25:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-02T12:39:31.000Z",
      "variants": [
        {
          "headline": "Redefining Plastic Waste",
          "subhead": "Novoloop | Sustainable Materials For A Changing Planet",
          "observed_at": "2022-02-03T23:37:18.000Z",
          "evidence": "https://web.archive.org/web/20220203233718/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Redefining Plastic Waste",
          "subhead": "Novoloop is an advanced upcycling company that creates quality chemicals and materials made from plastic waste through their patented, low-carbon upcycling technology process ATOD™. With upcycled prod",
          "observed_at": "2022-07-02T12:39:31.000Z",
          "evidence": "https://web.archive.org/web/20220702123931/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Redefining Plastic Waste",
      "subhead": "Novoloop is an advanced upcycling company that creates quality chemicals and materials made from plastic waste through their patented, low-carbon upcycling technology process ATOD™. With upcycled prod",
      "from": "2022-02-03T23:37:18.000Z",
      "to": "2022-07-02T12:39:31.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220702123931/https://www.novoloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-02-03T23:37:18.000Z",
          "to": "2022-07-02T12:39:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "• We're the Lifecycling ™ company",
          "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
          "observed_at": "2024-01-24T05:26:05.000Z",
          "evidence": "https://web.archive.org/web/20240124052605/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "• We're the Lifecycling ™ company",
          "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
          "observed_at": "2024-07-07T04:55:06.000Z",
          "evidence": "https://web.archive.org/web/20240707045506/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "• We're the Lifecycling ™ company",
          "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
          "observed_at": "2025-01-19T15:55:41.000Z",
          "evidence": "https://web.archive.org/web/20250119155541/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "• We're the Lifecycling company",
          "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
          "observed_at": "2026-01-17T03:25:36.000Z",
          "evidence": "https://web.archive.org/web/20260117032536/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "• We're the Lifecycling company",
          "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
          "observed_at": "2026-08-02T17:21:13.000Z",
          "evidence": "https://web.archive.org/web/20260802172113/https://www.novoloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "• We're the Lifecycling company",
          "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://www.novoloop.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "• We're the Lifecycling company",
      "subhead": "At Novoloop, we envision a truly circular world without waste, where materials are the building blocks for new things. So instead of ending up in a landfill, hard-to-recycle plastics are remade into s",
      "from": "2024-01-24T05:26:05.000Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 6,
      "evidence": "https://www.novoloop.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-01-24T05:26:05.000Z",
          "to": "2026-11-06T17:49:46.599Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-54e641652cf5cefdc4740757eb46224fa324b5c28b90151dc81d37df0741a4fa:4b6dfef73cb08279e13db29a4b704d05efca2c61819a9081c58714568583551e:headline:adf6444c35f61d06",
      "before_evidence": "https://web.archive.org/web/20210223052539/https://www.novoloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Sustainable Materials For A Changing Planet” to “Redefining Plastic Waste”.",
      "between": {
        "from": "2021-02-23T05:25:39.000Z",
        "to": "2022-02-03T23:37:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220203233718/https://www.novoloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Novoloop updates homepage headline",
    "summary": "Novoloop changed its homepage headline wording, adjusting how it describes its work with plastic waste and sustainability.",
    "points": [
      {
        "text": "Between February 2021 and February 2022, Novoloop changed its homepage headline from “Sustainable Materials For A Changing Planet” to “Redefining Plastic Waste”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The updated headline between February 2021 and February 2022 may suggest a stronger emphasis on plastic waste in Novoloop’s messaging.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T15:20:07.214Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Novoloop” company record, https://startuphistory.org/c/novoloop.com"
}