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          "headline": "Novity - Remaining Useful Life for Industrial Equipment",
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          "headline": "An AI that tells you when your machines will fail and what to do about it.",
          "subhead": "TruPrognostics AI diagnoses faults, forecasts remaining useful life, and recommends the next action on critical industrial equipment. Validated in production.",
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        {
          "headline": "An AI that tells you when your machines will fail and what to do about it.",
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      "subhead": "TruPrognostics AI diagnoses faults, forecasts remaining useful life, and recommends the next action on critical industrial equipment. Validated in production.",
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      "id": "page-4a61ecc4a9374312587f9e8005b49f4af60fe8bc2e8d7c231c1126a443aaf3b2:802db6b5b446f76b470d3167c87dc459f16655ce156463a67ad0c71249cb73f5:headline:bc1682fc5cc56f2a",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Zero Unplanned Downtime” to “Predictive Asset Life. Truly.”.",
      "between": {
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        "to": "2023-01-27T14:03:05.000Z"
      },
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  ],
  "update": {
    "headline": "Novity updates homepage headline on predictive asset life",
    "summary": "Novity has updated its homepage headline, shifting how it presents its focus on predictive asset performance.",
    "points": [
      {
        "text": "Between July 2022 and January 2023, Novity changed its homepage headline from “Zero Unplanned Downtime” to “Predictive Asset Life. Truly.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The new headline suggests Novity may be emphasizing predictive asset life as a core message, rather than only preventing unplanned downtime.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T15:20:00.129Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Novity” company record, https://startuphistory.org/c/novity.us"
}