{
  "company": {
    "name": "Notpla",
    "website": "https://notpla.com/",
    "record": "https://startuphistory.org/c/notpla.com"
  },
  "status": null,
  "history_since": "2019-04-28T10:17:56.000Z",
  "baseline": {
    "snapshot_id": "4ce487ec849dcee240d386b773e4766129d03e86685f2af6e50c9ddc7a5524a4",
    "observed_at": "2019-04-28T10:17:56.000Z",
    "headline": "We make packaging disappear",
    "description": null,
    "evidence": "https://web.archive.org/web/20190428101756/https://www.notpla.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-16T11:07:00.000Z",
      "variants": [
        {
          "headline": "We make packaging disappear",
          "subhead": null,
          "observed_at": "2019-04-28T10:17:56.000Z",
          "evidence": "https://web.archive.org/web/20190428101756/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make packaging disappear",
          "subhead": null,
          "observed_at": "2020-01-01T03:29:33.000Z",
          "evidence": "https://web.archive.org/web/20200101032933/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make packaging disappear",
          "subhead": null,
          "observed_at": "2020-07-15T11:19:20.000Z",
          "evidence": "https://web.archive.org/web/20200715111920/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make packaging disappear",
          "subhead": null,
          "observed_at": "2021-07-01T14:08:33.000Z",
          "evidence": "https://web.archive.org/web/20210701140833/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make packaging disappear",
          "subhead": "Notpla is a sustainable packaging start-up founded in 2014. A combination of designers, chemists, engineers, and entrepreneurs. We create advanced packaging solutions made from seaweed and other natur",
          "observed_at": "2022-07-06T20:14:36.000Z",
          "evidence": "https://web.archive.org/web/20220706201436/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make packaging disappear",
          "subhead": "Notpla is a sustainable packaging start-up founded in 2014. A combination of designers, chemists, engineers, and entrepreneurs. We create advanced packaging solutions made from seaweed and other natur",
          "observed_at": "2023-01-16T11:07:00.000Z",
          "evidence": "https://web.archive.org/web/20230116110700/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We make packaging disappear",
      "subhead": "Notpla is a sustainable packaging start-up founded in 2014. A combination of designers, chemists, engineers, and entrepreneurs. We create advanced packaging solutions made from seaweed and other natur",
      "from": "2019-04-28T10:17:56.000Z",
      "to": "2023-01-16T11:07:00.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20230116110700/https://www.notpla.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-04-28T10:17:56.000Z",
          "to": "2023-01-16T11:07:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "Notpla Disappearing Packaging",
          "subhead": null,
          "observed_at": "2024-02-01T23:45:40.000Z",
          "evidence": "https://web.archive.org/web/20240201234540/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notpla Disappearing Packaging",
          "subhead": null,
          "observed_at": "2025-01-09T12:51:04.000Z",
          "evidence": "https://web.archive.org/web/20250109125104/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notpla Disappearing Packaging",
          "subhead": "Notpla makes biodegradable, plastic-free packaging from seaweed, replacing single-use plastics across foodservice, e-commerce, and more. Awarded the Earthshot Prize, we’re leading the way in sustainab",
          "observed_at": "2025-07-16T02:30:23.000Z",
          "evidence": "https://web.archive.org/web/20250716023023/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notpla Disappearing Packaging",
          "subhead": "Notpla makes biodegradable, plastic-free packaging from seaweed, replacing single-use plastics across foodservice, e-commerce, and more. Awarded the Earthshot Prize, we’re leading the way in sustainab",
          "observed_at": "2026-08-04T05:11:09.000Z",
          "evidence": "https://web.archive.org/web/20260804051109/https://www.notpla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notpla Disappearing Packaging",
          "subhead": "Notpla makes biodegradable, plastic-free packaging from seaweed, replacing single-use plastics across foodservice, e-commerce, and more. Awarded the Earthshot Prize, we’re leading the way in sustainab",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://notpla.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Notpla Disappearing Packaging",
      "subhead": "Notpla makes biodegradable, plastic-free packaging from seaweed, replacing single-use plastics across foodservice, e-commerce, and more. Awarded the Earthshot Prize, we’re leading the way in sustainab",
      "from": "2024-02-01T23:45:40.000Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 5,
      "evidence": "https://notpla.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-02-01T23:45:40.000Z",
          "to": "2026-11-06T17:49:46.599Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-32f3bb21528d9a3566f12ec1184118cf5d2089f07c3de1a0cf0fa52582aa5c7d:b4a5396208363632af9f0fa30756fa5328807b7442aaf4ec31e8fbf10e09cba0:headline:f2f57fcb738bcdf8",
      "before_evidence": "https://web.archive.org/web/20230116110700/https://www.notpla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We make packaging disappear” to “Notpla Disappearing Packaging”.",
      "between": {
        "from": "2023-01-16T11:07:00.000Z",
        "to": "2024-02-01T23:45:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20240201234540/https://www.notpla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-32f3bb21528d9a3566f12ec1184118cf5d2089f07c3de1a0cf0fa52582aa5c7d:b4a5396208363632af9f0fa30756fa5328807b7442aaf4ec31e8fbf10e09cba0:hiring:d7b93d1b9727d4d4",
      "before_evidence": "https://web.archive.org/web/20230116110700/https://www.notpla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Personio.",
      "between": {
        "from": "2023-01-16T11:07:00.000Z",
        "to": "2024-02-01T23:45:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20240201234540/https://www.notpla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Notpla updates homepage headline and adds Personio job board",
    "summary": "Notpla adjusted the wording of its homepage headline and opened a job board on Personio. These changes may indicate branding refinement and attention to more structured hiring processes.",
    "points": [
      {
        "text": "Between January 2023 and February 2024, Notpla changed its homepage headline from “We make packaging disappear” to “Notpla Disappearing Packaging”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2023 and February 2024, Notpla opened a job board on Personio.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The change in homepage wording between January 2023 and February 2024 suggests a refinement of how Notpla presents its brand or core offering.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "The opening of a job board on Personio between January 2023 and February 2024 may point to a need for more structured hiring processes.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:19:41.727Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Notpla” company record, https://startuphistory.org/c/notpla.com"
}