{
  "company": {
    "name": "Notion",
    "website": "https://notion.so/",
    "record": "https://startuphistory.org/c/notion.so"
  },
  "status": null,
  "history_since": "2016-01-23T12:15:07.000Z",
  "baseline": {
    "snapshot_id": "b751b82c23af6f9e98b70e0f057c36b293d0dcf02f3265b2eb31d1a6c70c0ec6",
    "observed_at": "2016-01-23T12:15:07.000Z",
    "headline": "Notion – Login",
    "description": null,
    "evidence": "https://web.archive.org/web/20160123121507/https://www.notion.so/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-01-23T12:15:07.000Z",
      "variants": [
        {
          "headline": "Notion – Login",
          "subhead": null,
          "observed_at": "2016-01-23T12:15:07.000Z",
          "evidence": "https://web.archive.org/web/20160123121507/https://www.notion.so/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Notion – Login",
      "subhead": null,
      "from": "2016-01-23T12:15:07.000Z",
      "to": "2016-01-23T12:15:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160123121507/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-23T12:15:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T01:31:39.000Z",
      "variants": [
        {
          "headline": "One workspace. Every team.",
          "subhead": "A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.",
          "observed_at": "2022-01-01T19:21:39.000Z",
          "evidence": "https://web.archive.org/web/20220101192139/https://www.notion.so/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One workspace. Every team.",
          "subhead": "We’re more than a doc. Or a table. Customize Notion to work the way you do.",
          "observed_at": "2022-07-01T01:31:39.000Z",
          "evidence": "https://web.archive.org/web/20220701013139/https://www.notion.so/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One workspace. Every team.",
      "subhead": "We’re more than a doc. Or a table. Customize Notion to work the way you do.",
      "from": "2022-01-01T19:21:39.000Z",
      "to": "2022-07-01T01:31:39.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220701013139/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-01T19:21:39.000Z",
          "to": "2022-07-01T01:31:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-01T15:47:15.000Z",
      "variants": [
        {
          "headline": "Your wiki, docs, & projects. Together.",
          "subhead": "A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.",
          "observed_at": "2023-07-01T15:47:15.000Z",
          "evidence": "https://web.archive.org/web/20230701154715/https://www.notion.so/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your wiki, docs, & projects. Together.",
      "subhead": "A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.",
      "from": "2023-07-01T15:47:15.000Z",
      "to": "2023-07-01T15:47:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230701154715/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-01T15:47:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "Where teams and agents Think together.",
          "subhead": "Build Custom Agents, search across all your apps, and automate busywork. The AI workspace where teams get more done, faster.",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://www.notion.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Where teams and agents Think together.",
      "subhead": "Build Custom Agents, search across all your apps, and automate busywork. The AI workspace where teams get more done, faster.",
      "from": "2026-11-06T17:49:46.599Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 1,
      "evidence": "https://www.notion.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:49:46.599Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b751b82c23af6f9e98b70e0f057c36b293d0dcf02f3265b2eb31d1a6c70c0ec6:2153a8c1602d1d4d5ae4aa6911743d3acd2effdb58daa2996d77a0415475bebb:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160123121507/https://www.notion.so/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-01-23T12:15:07.000Z",
        "to": "2022-01-01T19:21:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220101192139/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-b751b82c23af6f9e98b70e0f057c36b293d0dcf02f3265b2eb31d1a6c70c0ec6:2153a8c1602d1d4d5ae4aa6911743d3acd2effdb58daa2996d77a0415475bebb:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160123121507/https://www.notion.so/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-01-23T12:15:07.000Z",
        "to": "2022-01-01T19:21:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220101192139/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-2153a8c1602d1d4d5ae4aa6911743d3acd2effdb58daa2996d77a0415475bebb:f77b3d18c660ed00f8999e1148fc2635cd2b54b98f9fd78c156ef3afa8933b57:customers_added:3e47e6b8e88c1d87",
      "before_evidence": "https://web.archive.org/web/20220101192139/https://www.notion.so/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Curology, Mix Panel and Match Group.",
      "between": {
        "from": "2022-01-01T19:21:39.000Z",
        "to": "2022-07-01T01:31:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701013139/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-f77b3d18c660ed00f8999e1148fc2635cd2b54b98f9fd78c156ef3afa8933b57:00c697c0ce96edf94c9ba7991e752a3530661b7d69b42d5161e495a959906325:customers_added:6950b32d621ad3c0",
      "before_evidence": "https://web.archive.org/web/20220701013139/https://www.notion.so/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Engineering, Design, Product, Marketing, Operations, HR and Plaid, Inc..",
      "between": {
        "from": "2022-07-01T01:31:39.000Z",
        "to": "2023-07-01T15:47:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701154715/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-f77b3d18c660ed00f8999e1148fc2635cd2b54b98f9fd78c156ef3afa8933b57:00c697c0ce96edf94c9ba7991e752a3530661b7d69b42d5161e495a959906325:headline:1cee0f4bf2bb3f44",
      "before_evidence": "https://web.archive.org/web/20220701013139/https://www.notion.so/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One workspace. Every team.” to “Your wiki, docs, & projects. Together.”.",
      "between": {
        "from": "2022-07-01T01:31:39.000Z",
        "to": "2023-07-01T15:47:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701154715/https://www.notion.so/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "classifier-00c697c0ce96edf94c9ba7991e752a3530661b7d69b42d5161e495a959906325:81f51b440865048f1371c9334c5d72e419a152d4251679648c727d9c5684b2bc:repositioning",
      "before_evidence": "https://web.archive.org/web/20230701154715/https://www.notion.so/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your wiki, docs, & projects. Together.” to “Where teams and agents Think together.”.",
      "between": {
        "from": "2023-07-01T15:47:15.000Z",
        "to": "2026-11-06T17:49:46.599Z"
      },
      "evidence": "https://www.notion.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Notion” company record, https://startuphistory.org/c/notion.so"
}