{
  "company": {
    "name": "Notey",
    "website": "https://notey.co/",
    "record": "https://startuphistory.org/c/notey.co"
  },
  "status": null,
  "history_since": "2023-03-30T09:27:51.000Z",
  "baseline": {
    "snapshot_id": "27fe73e7bedfff39af72ef45b75b718b5564301f83a66e06093868c54d43e4a6",
    "observed_at": "2023-03-30T09:27:51.000Z",
    "headline": "Notey’s World",
    "description": null,
    "evidence": "https://web.archive.org/web/20230330092751/https://www.notey.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-13T19:15:19.000Z",
      "variants": [
        {
          "headline": "Notey’s World",
          "subhead": null,
          "observed_at": "2023-03-30T09:27:51.000Z",
          "evidence": "https://web.archive.org/web/20230330092751/https://www.notey.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notey's World",
          "subhead": "Join the musical adventure that is Notey's World! Strum to play and learn along the way!",
          "observed_at": "2023-09-24T22:06:57.000Z",
          "evidence": "https://web.archive.org/web/20230924220657/https://notey.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notey's World",
          "subhead": "Join the musical adventure that is Notey's World! Strum to play and learn along the way!",
          "observed_at": "2024-02-23T19:48:10.000Z",
          "evidence": "https://web.archive.org/web/20240223194810/https://notey.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Notey's World",
          "subhead": "Join the musical adventure that is Notey's World! Strum to play and learn along the way!",
          "observed_at": "2024-07-13T19:15:19.000Z",
          "evidence": "https://web.archive.org/web/20240713191519/https://notey.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Notey's World",
      "subhead": "Join the musical adventure that is Notey's World! Strum to play and learn along the way!",
      "from": "2023-03-30T09:27:51.000Z",
      "to": "2024-07-13T19:15:19.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240713191519/https://notey.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-03-30T09:27:51.000Z",
          "to": "2024-07-13T19:15:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-13T03:02:13.000Z",
      "variants": [
        {
          "headline": "Strum to play, learn along the way",
          "subhead": "Strum to play and learn guitar at home. Learn along the way with our expert tutorials. Start your musical journey today!",
          "observed_at": "2025-01-13T03:02:13.000Z",
          "evidence": "https://web.archive.org/web/20250113030213/https://notey.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Strum to play, learn along the way",
      "subhead": "Strum to play and learn guitar at home. Learn along the way with our expert tutorials. Start your musical journey today!",
      "from": "2025-01-13T03:02:13.000Z",
      "to": "2025-01-13T03:02:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250113030213/https://notey.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-13T03:02:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "The Guitar Game That Teaches Real Music.",
          "subhead": "Notey turns guitar practice into a video game. Music educator-approved lessons for kids aged 6–13. Available on iOS & Android. Try it free.",
          "observed_at": "2026-10-02T14:29:52.000Z",
          "evidence": "https://web.archive.org/web/20261002142952/https://notey.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Guitar Game That Teaches Real Music.",
          "subhead": "Notey turns guitar practice into a video game: your child's own guitar is the controller. For kids aged 6 to 12 on iPhone, iPad and Android. Try it free.",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://notey.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Guitar Game That Teaches Real Music.",
      "subhead": "Notey turns guitar practice into a video game: your child's own guitar is the controller. For kids aged 6 to 12 on iPhone, iPad and Android. Try it free.",
      "from": "2026-10-02T14:29:52.000Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 2,
      "evidence": "https://notey.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-02T14:29:52.000Z",
          "to": "2026-11-06T17:49:46.599Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b9d2e27283c91ef622875db1d32e76512e14e5bb8dca87c28967c35c2aa42ed8:c03c198833bba2840723327f075f8f4eb53be5b105bb2922fb501253f2f3d7ad:headline:c3d425853f86bb6a",
      "before_evidence": "https://web.archive.org/web/20250113030213/https://notey.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Strum to play, learn along the way” to “The #1 app that”.",
      "between": {
        "from": "2025-01-13T03:02:13.000Z",
        "to": "2025-07-13T01:09:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713010921/https://notey.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b9d2e27283c91ef622875db1d32e76512e14e5bb8dca87c28967c35c2aa42ed8:c03c198833bba2840723327f075f8f4eb53be5b105bb2922fb501253f2f3d7ad:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250113030213/https://notey.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-13T03:02:13.000Z",
        "to": "2025-07-13T01:09:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713010921/https://notey.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-5d659f3f571c2bd04910da2d72d2c8e9c84972c111a0ca598424789c3260c156:9931d8e77260689415c6a80c925481b970350f8635d1220ff906aa71a0ab900c:headline:121fd7cd06d810b4",
      "before_evidence": "https://web.archive.org/web/20260202092428/https://notey.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 app that” to “The Guitar Game That Teaches Real Music.”.",
      "between": {
        "from": "2026-02-02T09:24:28.000Z",
        "to": "2026-10-02T14:29:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002142952/https://notey.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-5d659f3f571c2bd04910da2d72d2c8e9c84972c111a0ca598424789c3260c156:9931d8e77260689415c6a80c925481b970350f8635d1220ff906aa71a0ab900c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260202092428/https://notey.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-02-02T09:24:28.000Z",
        "to": "2026-10-02T14:29:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002142952/https://notey.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Notey updates homepage messaging and adds careers page",
    "summary": "Notey has revised its homepage headlines, introduced a free sign-up or trial option, and added a careers page.",
    "points": [
      {
        "text": "Between January 2025 and July 2025, Notey changed its homepage headline from “Strum to play, learn along the way” to “The #1 app that”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2025 and July 2025, Notey added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2026 and October 2026, Notey changed its homepage headline from “The #1 app that” to “The Guitar Game That Teaches Real Music.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between February 2026 and October 2026, Notey added a careers page.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:19:36.577Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Notey” company record, https://startuphistory.org/c/notey.co"
}