{
  "company": {
    "name": "Nosto",
    "website": "https://nosto.com/",
    "record": "https://startuphistory.org/c/nosto.com"
  },
  "status": null,
  "history_since": "2014-10-29T14:26:03.000Z",
  "baseline": {
    "snapshot_id": "fce468f29097b788dc7d4770da3f9441fce46bd971de15336fbb40b1096ef857",
    "observed_at": "2014-10-29T14:26:03.000Z",
    "headline": "Nosto - Enjoy Online Shopping.",
    "description": null,
    "evidence": "https://web.archive.org/web/20141029142603/http://www.nosto.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-10-29T14:26:03.000Z",
      "variants": [
        {
          "headline": "Nosto - Enjoy Online Shopping.",
          "subhead": null,
          "observed_at": "2014-10-29T14:26:03.000Z",
          "evidence": "https://web.archive.org/web/20141029142603/http://www.nosto.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Nosto - Enjoy Online Shopping.",
      "subhead": null,
      "from": "2014-10-29T14:26:03.000Z",
      "to": "2014-10-29T14:26:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141029142603/http://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-10-29T14:26:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-05T15:43:18.000Z",
      "variants": [
        {
          "headline": "Connect with your customers",
          "subhead": "Connect with your customers Nosto is the easiest way to deliver your customers personalized shopping experiences - wherever they are.",
          "observed_at": "2016-01-25T13:23:47.000Z",
          "evidence": "https://web.archive.org/web/20160125132347/http://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connect with your customers",
          "subhead": "Connect with your customers Nosto is the easiest way to deliver your customers personalized shopping experiences - wherever they are.",
          "observed_at": "2017-07-07T12:18:52.000Z",
          "evidence": "https://web.archive.org/web/20170707121852/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connect with your Customers",
          "subhead": "Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.",
          "observed_at": "2019-01-22T02:34:00.000Z",
          "evidence": "https://web.archive.org/web/20190122023400/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create shopping experiences today that win customers for life. Grow faster with the world’s first Commerce Experience Platform — an integrated suite of data-fueled personalization and merchandising so",
          "subhead": "Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.",
          "observed_at": "2020-07-02T18:39:17.000Z",
          "evidence": "https://web.archive.org/web/20200702183917/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create shopping experiences today that win customers for life.",
          "subhead": "Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.",
          "observed_at": "2022-01-05T16:52:19.000Z",
          "evidence": "https://web.archive.org/web/20220105165219/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create shopping experiences today that win customers for life.",
          "subhead": "Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.",
          "observed_at": "2023-07-05T15:43:18.000Z",
          "evidence": "https://web.archive.org/web/20230705154318/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create shopping experiences today that win customers for life.",
      "subhead": "Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.",
      "from": "2016-01-25T13:23:47.000Z",
      "to": "2023-07-05T15:43:18.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20230705154318/https://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2023-07-05T15:43:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "AI-powered ecommerce personalization",
          "subhead": "Smarter commerce experience management with AI-fueled personalization, merchandising, and site search",
          "observed_at": "2025-01-13T21:10:27.000Z",
          "evidence": "https://web.archive.org/web/20250113211027/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI personalization for ecommerce",
          "subhead": "Boost sales and loyalty with Nosto’s AI-powered ecommerce personalization, merchandising, and search tools.",
          "observed_at": "2026-07-12T18:39:10.000Z",
          "evidence": "https://web.archive.org/web/20260712183910/https://www.nosto.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI personalization for customer journeys that convert",
          "subhead": "Boost sales and loyalty with Nosto’s AI-powered ecommerce personalization, merchandising, and search tools.",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://www.nosto.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI personalization for customer journeys that convert",
      "subhead": "Boost sales and loyalty with Nosto’s AI-powered ecommerce personalization, merchandising, and search tools.",
      "from": "2025-01-13T21:10:27.000Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 3,
      "evidence": "https://www.nosto.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-13T21:10:27.000Z",
          "to": "2026-11-06T17:49:46.599Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-cc6a446869b84611ba3c1763c7757e84333423b96c756725f0fe906d5e046128:6a49b724a53ac33d54361a343ecdd720f92a2c19c76fcf89f100c85f017b0b6e:customers_added:8ca5ef246d990304",
      "before_evidence": "https://web.archive.org/web/20160125132347/http://www.nosto.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Puravida Bracelets, Flight Club, Johnnie-O, Rageon, Everlast, Fredericks and Halston Heritage.",
      "between": {
        "from": "2016-01-25T13:23:47.000Z",
        "to": "2017-07-07T12:18:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20170707121852/https://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-6a49b724a53ac33d54361a343ecdd720f92a2c19c76fcf89f100c85f017b0b6e:4cbfec9799ec6714fe586ea33f814058d1869181ffe1e6e44c966d938a8a2fae:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20170707121852/https://www.nosto.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2017-07-07T12:18:52.000Z",
        "to": "2019-01-22T02:34:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20190122023400/https://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-4cbfec9799ec6714fe586ea33f814058d1869181ffe1e6e44c966d938a8a2fae:6d733830b7a75dc906383f13abe48c2e845089cf0f4232f7627506a0670515b8:headline:a0df7970c88c2cb9",
      "before_evidence": "https://web.archive.org/web/20190122023400/https://www.nosto.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Connect with your Customers” to “Create shopping experiences today that win customers for life. Grow faster with the world’s first Commerce Experience Platform — an integ…”.",
      "between": {
        "from": "2019-01-22T02:34:00.000Z",
        "to": "2020-07-02T18:39:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20200702183917/https://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7f2d264183a44bffcb03777da2d58ef4eaf1daf244b6de154cd9743fb13cab35:dec2598949bebc00cd5cea05f25a4bc77e95c2d0445b482a3ba324d4efafd990:funding:dfbe80e97ecb2296",
      "before_evidence": "https://web.archive.org/web/20220105165219/https://www.nosto.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Nosto raises $16M with Madatum Asset Management This capital will be used to globally scale our new, personalized site search solution, a…”.",
      "between": {
        "from": "2022-01-05T16:52:19.000Z",
        "to": "2023-07-05T15:43:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705154318/https://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 5,
      "id": "page-dec2598949bebc00cd5cea05f25a4bc77e95c2d0445b482a3ba324d4efafd990:f51b52e4ec86bf91e1acd9c0a4dbb8511d141553409df031791ac2e670c1209f:headline:9a1d1cb78fc0b73e",
      "before_evidence": "https://web.archive.org/web/20230705154318/https://www.nosto.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create shopping experiences today that win customers for life.” to “AI-powered ecommerce personalization”.",
      "between": {
        "from": "2023-07-05T15:43:18.000Z",
        "to": "2025-01-13T21:10:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113211027/https://www.nosto.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-96d3cdef0ecb2dadf6fd9a0386f2ffc7d193344f1511573fda4a706a8f225fad:97b2e24ca00e74ee4f4bfcfcdb3295ee453680cae7b3858e7e56b45e07fc14d3:headline:e42a7ddee1085d5c",
      "before_evidence": "https://web.archive.org/web/20260712183910/https://www.nosto.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI personalization for ecommerce” to “AI personalization for customer journeys that convert”.",
      "between": {
        "from": "2026-07-12T18:39:10.000Z",
        "to": "2026-11-06T17:49:46.599Z"
      },
      "evidence": "https://www.nosto.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Nosto” company record, https://startuphistory.org/c/nosto.com"
}