{
  "company": {
    "name": "North Pole Security",
    "website": "https://northpole.security/",
    "record": "https://startuphistory.org/c/northpole.security"
  },
  "status": null,
  "history_since": "2025-07-30T13:40:31.000Z",
  "baseline": {
    "snapshot_id": "7e6da144886958be8fb20336356809afe2a1066f50eda52465bad5b8e1cf38ff",
    "observed_at": "2025-07-30T13:40:31.000Z",
    "headline": "Take the Pain Out of Approvals",
    "description": "Introducing Workshop, the backend Santa always deserved",
    "evidence": "https://web.archive.org/web/20250730134031/https://northpole.security/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-15T09:22:26.000Z",
      "variants": [
        {
          "headline": "Take the Pain Out of Approvals",
          "subhead": "Introducing Workshop, the backend Santa always deserved",
          "observed_at": "2025-07-30T13:40:31.000Z",
          "evidence": "https://web.archive.org/web/20250730134031/https://northpole.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take the Pain Out of Approvals",
          "subhead": "Introducing Workshop, the only end to end sync server for Santa",
          "observed_at": "2026-01-15T09:22:26.000Z",
          "evidence": "https://web.archive.org/web/20260115092226/https://northpole.security/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Take the Pain Out of Approvals",
      "subhead": "Introducing Workshop, the only end to end sync server for Santa",
      "from": "2025-07-30T13:40:31.000Z",
      "to": "2026-01-15T09:22:26.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260115092226/https://northpole.security/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-30T13:40:31.000Z",
          "to": "2026-01-15T09:22:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "Stop threats, not productivity",
          "subhead": "North Pole Security builds proactive endpoint protection for macOS. Workshop is the control plane for Santa, the open source allowlisting tool from Google.",
          "observed_at": "2026-07-01T15:57:18.000Z",
          "evidence": "https://web.archive.org/web/20260701155718/https://northpole.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Stop threats, not productivity",
          "subhead": "North Pole Security builds proactive endpoint protection for macOS. Workshop is the control plane for Santa, the open source allowlisting tool from Google.",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://northpole.security/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Stop threats, not productivity",
      "subhead": "North Pole Security builds proactive endpoint protection for macOS. Workshop is the control plane for Santa, the open source allowlisting tool from Google.",
      "from": "2026-07-01T15:57:18.000Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 2,
      "evidence": "https://northpole.security/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-01T15:57:18.000Z",
          "to": "2026-11-06T17:49:46.599Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1e7a578b45b3b097f2dc21bb1cd5d82d0b1750285912cf73049970f015abde4f:aa596475f9bc7ec9f85055f23b76ff89db4da85f2e7fd46a467bec3b6ae929dd:headline:a8d0f5ca0da28339",
      "before_evidence": "https://web.archive.org/web/20260115092226/https://northpole.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take the Pain Out of Approvals” to “Stop threats, not productivity”.",
      "between": {
        "from": "2026-01-15T09:22:26.000Z",
        "to": "2026-07-01T15:57:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701155718/https://northpole.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-aa596475f9bc7ec9f85055f23b76ff89db4da85f2e7fd46a467bec3b6ae929dd:0d0562b32e62ac12ef1bdea564000ce512d058bcaa126f45cafd14f3131ea6a1:customers_added:aeef759ccfe00197",
      "before_evidence": "https://web.archive.org/web/20260701155718/https://northpole.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Instacart, Atlassian and Datadog.",
      "between": {
        "from": "2026-07-01T15:57:18.000Z",
        "to": "2026-11-06T17:49:46.599Z"
      },
      "evidence": "https://northpole.security/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "North Pole Security updates positioning and adds customer logos",
    "summary": "North Pole Security now emphasizes stopping threats without harming productivity and shows new customer logos on its homepage. The company previously highlighted easing approvals.",
    "points": [
      {
        "text": "Between January 2026 and July 2026, North Pole Security changed its homepage headline from “Take the Pain Out of Approvals” to “Stop threats, not productivity”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2026 and November 2026, North Pole Security added Instacart, Atlassian and Datadog logos to its homepage as customer logos.",
        "kind": "fact",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:19:20.727Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “North Pole Security” company record, https://startuphistory.org/c/northpole.security"
}