{
  "company": {
    "name": "NORNORM",
    "website": "https://nornorm.com/",
    "record": "https://startuphistory.org/c/nornorm.com"
  },
  "status": null,
  "history_since": "2021-01-30T19:18:32.000Z",
  "baseline": {
    "snapshot_id": "d498f1e1b032bbfd098ccc2b41003df2593513b517a747d0b4c3f3cb15104d96",
    "observed_at": "2021-01-30T19:18:32.000Z",
    "headline": "Don't buy office furniture, subscribe to it.",
    "description": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
    "evidence": "https://web.archive.org/web/20210130191832/https://nornorm.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:49:46.599Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-15T17:11:00.000Z",
      "variants": [
        {
          "headline": "Don't buy office furniture, subscribe to it.",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2021-01-30T19:18:32.000Z",
          "evidence": "https://web.archive.org/web/20210130191832/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Why buy office furniture when you can subscribe to it? - NORNORM",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2021-08-16T06:21:40.000Z",
          "evidence": "https://web.archive.org/web/20210816062140/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't buy office furniture, subscribe to it",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2022-01-20T13:39:50.000Z",
          "evidence": "https://web.archive.org/web/20220120133950/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't buy office furniture, subscribe to it",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2022-08-17T03:56:54.000Z",
          "evidence": "https://web.archive.org/web/20220817035654/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't buy office furniture, subscribe to it",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2023-02-02T14:27:55.000Z",
          "evidence": "https://web.archive.org/web/20230202142755/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't buy office furniture, subscribe to it",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2024-02-06T12:22:43.000Z",
          "evidence": "https://web.archive.org/web/20240206122243/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don't buy office furniture, subscribe to it",
          "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
          "observed_at": "2024-07-15T17:11:00.000Z",
          "evidence": "https://web.archive.org/web/20240715171100/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Don't buy office furniture, subscribe to it",
      "subhead": "NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular.",
      "from": "2021-01-30T19:18:32.000Z",
      "to": "2024-07-15T17:11:00.000Z",
      "captures": 7,
      "evidence": "https://web.archive.org/web/20240715171100/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-30T19:18:32.000Z",
          "to": "2024-07-15T17:11:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-28T02:06:42.000Z",
      "variants": [
        {
          "headline": "Furnish Your Office With A Circular Subscription Service",
          "subhead": "High quality pre-loved office furniture, including office design, installation and flexibility to change. Own less, pay less, and change whenever.",
          "observed_at": "2025-01-28T02:06:42.000Z",
          "evidence": "https://web.archive.org/web/20250128020642/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Furnish Your Office With A Circular Subscription Service",
      "subhead": "High quality pre-loved office furniture, including office design, installation and flexibility to change. Own less, pay less, and change whenever.",
      "from": "2025-01-28T02:06:42.000Z",
      "to": "2025-01-28T02:06:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250128020642/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-28T02:06:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:49:46.599Z",
      "variants": [
        {
          "headline": "Don’t buy your office furniture, subscribe to it.",
          "subhead": "Transform your office with NORNORM's recycled furniture subscription. Discover the world of eco-friendly and flexible solutions for modern workspaces here.",
          "observed_at": "2025-07-16T23:41:41.000Z",
          "evidence": "https://web.archive.org/web/20250716234141/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don’t buy your office furniture, subscribe to it.",
          "subhead": "Transform your office with NORNORM's recycled furniture subscription. Discover the world of eco-friendly and flexible solutions for modern workspaces here.",
          "observed_at": "2026-01-13T18:43:35.000Z",
          "evidence": "https://web.archive.org/web/20260113184335/https://nornorm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Don’t buy your office furniture, subscribe to it.",
          "subhead": "Transform your office with NORNORM's recirculated furniture subscription. Discover the world of eco-friendly and flexible solutions for modern workspaces here.",
          "observed_at": "2026-11-06T17:49:46.599Z",
          "evidence": "https://nornorm.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Don’t buy your office furniture, subscribe to it.",
      "subhead": "Transform your office with NORNORM's recirculated furniture subscription. Discover the world of eco-friendly and flexible solutions for modern workspaces here.",
      "from": "2025-07-16T23:41:41.000Z",
      "to": "2026-11-06T17:49:46.599Z",
      "captures": 3,
      "evidence": "https://nornorm.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-16T23:41:41.000Z",
          "to": "2026-11-06T17:49:46.599Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d498f1e1b032bbfd098ccc2b41003df2593513b517a747d0b4c3f3cb15104d96:b292bfdecf29394d4150b0ff81c7605dfdbe5dbd4b814e87e3af7ebd6acabc7e:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210130191832/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-01-30T19:18:32.000Z",
        "to": "2021-08-16T06:21:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20210816062140/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-d498f1e1b032bbfd098ccc2b41003df2593513b517a747d0b4c3f3cb15104d96:b292bfdecf29394d4150b0ff81c7605dfdbe5dbd4b814e87e3af7ebd6acabc7e:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210130191832/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-01-30T19:18:32.000Z",
        "to": "2021-08-16T06:21:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20210816062140/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-c2b945934a8fe7a8a5fe3de8200b21446d3c69d7e214be3d0dd963321091694c:c4dd6c2bb8fd68fc11fc2f0486ab03bc6e153279699b13d2591a115dbcba381a:logos:79f8fcfd150c6f91",
      "before_evidence": "https://web.archive.org/web/20220120133950/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: BCG-, IWG- and Wallenstam-.",
      "between": {
        "from": "2022-01-20T13:39:50.000Z",
        "to": "2022-08-17T03:56:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20220817035654/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c4dd6c2bb8fd68fc11fc2f0486ab03bc6e153279699b13d2591a115dbcba381a:e5f1be0dc43922652d0684bd254a3f912ea499678753a4eab1501d14aa22f44a:logos:d0edf0d4406702ae",
      "before_evidence": "https://web.archive.org/web/20220817035654/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Wolt, volvo, netflix-nornorm, booking-com, vasakronan- and sono-motors.",
      "between": {
        "from": "2022-08-17T03:56:54.000Z",
        "to": "2023-02-02T14:27:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20230202142755/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e5f1be0dc43922652d0684bd254a3f912ea499678753a4eab1501d14aa22f44a:8bff0649d8fd567f6116284029f13b0661e5cc1b0cf6e8c8b924bf8fca429823:logos:b81a41970a815616",
      "before_evidence": "https://web.archive.org/web/20230202142755/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Hive.",
      "between": {
        "from": "2023-02-02T14:27:55.000Z",
        "to": "2024-02-06T12:22:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20240206122243/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-830464eb0274ca4aad1435a16d1d053d5f5a8299377889c8ca474b9d23fef262:63c631d79913125a522f64d14cde47ce3642af775c60cf8fe85a68d90087a810:headline:3c4c5a7ca8aa52ec",
      "before_evidence": "https://web.archive.org/web/20240715171100/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Don't buy office furniture, subscribe to it” to “Furnish Your Office With A Circular Subscription Service”.",
      "between": {
        "from": "2024-07-15T17:11:00.000Z",
        "to": "2025-01-28T02:06:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250128020642/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-63c631d79913125a522f64d14cde47ce3642af775c60cf8fe85a68d90087a810:1ef7dcb2c118e042c5fc7ddd7a69d6514139a0e90ba4de0f9d8d273d6e37b6d8:headline:10e2d1eda0a4b897",
      "before_evidence": "https://web.archive.org/web/20250128020642/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Furnish Your Office With A Circular Subscription Service” to “Don’t buy your office furniture, subscribe to it.”.",
      "between": {
        "from": "2025-01-28T02:06:42.000Z",
        "to": "2025-07-16T23:41:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716234141/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-63c631d79913125a522f64d14cde47ce3642af775c60cf8fe85a68d90087a810:1ef7dcb2c118e042c5fc7ddd7a69d6514139a0e90ba4de0f9d8d273d6e37b6d8:traction:dd39f5d6df66a9bd",
      "before_evidence": "https://web.archive.org/web/20250128020642/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “17 countries” on its homepage (was “14 countries”).",
      "between": {
        "from": "2025-01-28T02:06:42.000Z",
        "to": "2025-07-16T23:41:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716234141/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-63c631d79913125a522f64d14cde47ce3642af775c60cf8fe85a68d90087a810:1ef7dcb2c118e042c5fc7ddd7a69d6514139a0e90ba4de0f9d8d273d6e37b6d8:traction:f77311ca7d422c00",
      "before_evidence": "https://web.archive.org/web/20250128020642/https://nornorm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1200+ businesses” on its homepage (was “500 companies”).",
      "between": {
        "from": "2025-01-28T02:06:42.000Z",
        "to": "2025-07-16T23:41:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716234141/https://nornorm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “NORNORM” company record, https://startuphistory.org/c/nornorm.com"
}